Mini Content Marketing comparison of websites for

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Change competitor

Change competitor

Change competitor


Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Twitter followers x 240316 x x 5306
Twitter following (account is following) x 2318 x x 1232
Twitter likes x 41970 x x x
Instagram followers x x 1556909 x x
Instagram following (account is following) x x 447 x x
Youtube subscribers x x x x 7800
Youtube comments x x x x x
Youtube videos x x x x 95

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Number of Referring Backlinks (Content Popularity) (day) 9,918,779 7,250,742 4,668,490 455,985 338,560
Number of Referring Domains (Content Popularity) (day) 37,882 23,249 37,306 1,335 1,902
Number of URLs found in the index (day) 8,512,351 113,647 693,823 3,596 49,964
Number of IPs that refer to domain (day) 28,067 17,941 26,747 1,238 1,423
Number of subnets that refer to domain (day) 19,543 12,343 17,972 1,039 1,246
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 418 270 1,003 x 661
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 4,187 2,836 59,040 x 9,532
Number of governmental and .gov - related domains that refer to domain (day) 58 11 116 2 3
Number of government and .gov - related external backlinks that link to domain (day) 305 131 3,945 8 5
The exact number of educational domains that refer to domain (day) 158 153 497 x 661
Number of Backlinks from .EDU Domains (Content Popularity) (day) 2,081 1,743 8,237 x 9,532
The exact number of government domains that refer to domain (day) 13 6 12 x 3
The exact number of government links that refer to domain (day) 35 117 77 x 5
Average number of outgoing links to unique domains for that domain (day) 4 0 4 4 0
The number of outgoing links for this domain (day) 8 1 4 5 0
Average number of internal links for domain (day) 24 28 13 83 5
Link Strength of Referring Domains (Content Popularity) (day) 55 60 57 45 41
Authority of Referring Domains (Content Popularity) (day) 59 60 75 49 24
TrustMetric value for domain (day) - Majestic metric 59 60 75 49 24

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Usability - optimization suggestions

Selected advices to optimize loading times.

Summary of some information about this domain and its competition


  • Die Domain achieved a Score of 573.
  • The competing domain has achieved a score of 1962


  • The word or combination of words with the worst "Count on Page" result on the competitors website is creative training (based first 10 subpages of the domain under investigation).
  • The word or combination of words with the lowest median result regarding the frequency on the competitors website is bigcommerce watch (based on first 10 subpages of examined domain).
  • The term courses only occurs on the website and not on the website of the main domain.
  • The competitor has achieved a value of 45 for the metric: "Link power of the referring domains".
  • The competitor achieved a value of 49 for the metric: "Authority of the referring domains".

Social media

  • The domain has a Google+ account.
  • 20% of this group of domains has a Youtube account.
  • alerts-new.social_media.competitor_fans_currently_FACEBOOK.0
  • The competitor youtube account has reached a subscribers number of 7800 (since the last update)
  • The number of instagram posts on the competitor instagram account is 1745 (since the last update).


  • The URL is the most frequent url in our search engine rankings, which belongs to the competitor
  • In the search engine rankings below, the average position for the competitor is: 62.
  • The competitor should get at least 14898 visitors from the search engine per month.
  • From this group of websites, the domain has the best average position among in search engine rankings.
  • The competing websites have an average search engine position of 5829 in our rankings.


  • The page has 2 unnecessary redirects until it shows a URL with content.
  • The CSS of the competitor website accounts for20% of all data transfers.
  • Static objects of the competitor are numerous and,,, could have information about their expiry date and be loaded from the cache of the browser.
  • The number of static elements on the page is 37.
  • Some links and buttons are too small and can cause problems for website visitors of the competitor website.