Mini Content Marketing comparison of websites for

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Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Twitter followers x x x x x
Twitter following (account is following) x x x x x
Twitter likes x x x x x
Instagram followers x 41781 x x x
Instagram following (account is following) x 87 x x x
Youtube subscribers x x x x 9100
Youtube comments x x x x x
Youtube videos x x x x 100

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Number of Referring Backlinks (Content Popularity) (day) 9,918,779 7,250,742 4,668,490 455,985 338,560
Number of Referring Domains (Content Popularity) (day) 37,882 23,249 37,306 1,335 1,902
Number of URLs found in the index (day) 8,512,351 113,647 693,823 3,596 49,964
Number of IPs that refer to domain (day) 28,067 17,941 26,747 1,238 1,423
Number of subnets that refer to domain (day) 19,543 12,343 17,972 1,039 1,246
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 418 270 1,003 x 661
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 4,187 2,836 59,040 x 9,532
Number of governmental and .gov - related domains that refer to domain (day) 58 11 116 2 3
Number of government and .gov - related external backlinks that link to domain (day) 305 131 3,945 8 5
The exact number of educational domains that refer to domain (day) 158 153 497 x 661
Number of Backlinks from .EDU Domains (Content Popularity) (day) 2,081 1,743 8,237 x 9,532
The exact number of government domains that refer to domain (day) 13 6 12 x 3
The exact number of government links that refer to domain (day) 35 117 77 x 5
Average number of outgoing links to unique domains for that domain (day) 4 0 4 4 0
The number of outgoing links for this domain (day) 8 1 4 5 0
Average number of internal links for domain (day) 24 28 13 83 5
Link Strength of Referring Domains (Content Popularity) (day) 55 60 57 45 41
Authority of Referring Domains (Content Popularity) (day) 59 60 75 49 24
TrustMetric value for domain (day) - Majestic metric 59 60 75 49 24

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Summary of some information about this domain and its competition


  • Die Domain achieved a Score of 573.
  • The competing domain has achieved a score of 1063


  • We think there is a blog section on the competitors website "".
  • The competitor "" enables visitors to subscribe to their newsletter list.
  • The term watch only occurs on the website and not on the website of the main domain.
  • The term core only appears on this website and not on the websites of the competition.
  • Competitor has achieved a value of 8 for the metric: "Number of incoming backlinks from .GOV and .GOV - like domains (daily value)".

Social media

  • A link to Google+ was found on the competitors website:
  • The domain has an Instagram account.
  • 40% of this group of domains has a LinkedIn account.
  • The number of Twitter favorites for the competitor tweet account is 41970 (since the last update).
  • The number of Instagram Following for the competitor instagram account is 447 (since the last update).


  • Of all the URLs found in the domain, "" is the most frequently found URL in the search results.
  • The average position in the search engine rankings for the website is 60.
  • The competitor should get at least 14898 visitors from the search engine per month.
  • This free report has been updated for the main domain on 2018-02-21.
  • The domain :domain is the competitor with the most expected visitors per month from the search engine


  • The main domain has a number of pages indexed in the search engine of 430,000.
  • AJavascript on the competitor hold 81% of all data transfers.
  • The compression of the HTML together with INLINE CSS and JS enables the competitor website to save 2.3KiB kb each time the page is loaded.
  • The HTML script of the competitor weighs 1553 kb.
  • The version for smartphones and tablets of the competitor has achieved 99 points for user-experience (how user-friendly a website is).