Mini Content Marketing comparison of websites for

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Define competitor

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Twitter followers x x x
Twitter following (account is following) x x x
Twitter likes x x x
Instagram followers 219974 x 220960
Instagram following (account is following) 255 x 255
Youtube subscribers x x x
Youtube comments x x x
Youtube videos x x x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Number of Referring Backlinks (Content Popularity) (day) x 372,157 7,708,379
Number of Referring Domains (Content Popularity) (day) x 618 17,885
Number of URLs found in the index (day) x 183,792 508,288
Number of IPs that refer to domain (day) x 487 13,854
Number of subnets that refer to domain (day) x 393 9,654
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) x x 58
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) x x 165
Number of governmental and .gov - related domains that refer to domain (day) x x 4
Number of government and .gov - related external backlinks that link to domain (day) x x 5
The exact number of educational domains that refer to domain (day) x x 14
Number of Backlinks from .EDU Domains (Content Popularity) (day) x x 58
The exact number of government domains that refer to domain (day) x x 2
The exact number of government links that refer to domain (day) x x 2
Average number of outgoing links to unique domains for that domain (day) x 0 4
The number of outgoing links for this domain (day) x 0 7
Average number of internal links for domain (day) x 55 110
Link Strength of Referring Domains (Content Popularity) (day) x 39 56
Authority of Referring Domains (Content Popularity) (day) x 27 69
TrustMetric value for domain (day) - Majestic metric x 27 69

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
ASICS Schweiz
Desktop speed score 64
Mobile speed score 49
Mobile usability score 76
Number of all page resources 111
Number of static page resources 89
Number of JS page resources 30
Number of styles (CSS) page resources 5
Total request weight 13 kb
HTML response weight 106 kb
CSS response weight 151 kb
Images response weight 1057 kb
JS response weight 1318 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Cache (desktop) by setting expiry date for
Cache (mobile) by setting expiry date for
Minify JavaScript files (desktop) - 16.9KiB (13%) - 5.7KiB (17%) - 646B (38%)
Minify JavaScript files (mobile) - 16.9KiB (13%) - 5.7KiB (17%) - 646B (38%)
Optimize image files (desktop) - 156.5KiB (81%) - 31.8KiB (80%) - 12KiB (28%)
Some texts on your page renders in a way that may be difficult for some of your visitors to read. (mobile)
Configure a viewport for mobile page, ex.
<meta name="viewport" content="width=device-width, initial-scale=1">
The page content is too wide for the viewport, forcing the user to scroll horizontally. (mobile)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition


  • Die Domain achieved a Score of 757.
  • The competing domain has achieved a score of 1773


  • The word or combination of words with the lowest median result regarding the frequency on the competitors website is leistungssteigerung kostenlose (based on first 10 subpages of examined domain).
  • It is very likely that you can register and open a user account on the competitors website "".
  • The term fußball only occurs on the website and not on the website of the main domain.
  • The competitor has achieved a value of 372157 for the metric: "Number of incoming backlinks (daily value)".
  • Competitor has reached a value of 183792 for the metric: "Number of URLs found in the index (daily value)".

Social media

  • The domain has a YouTube account.
  • A link to the Linkedin was found on the domain
  • A link to Twitter was found on the main domain.
  • 67% of this group of domains has a Twitter account.
  • 33% of this group of domains has a Youtube account.


  • The search engine rankings update for the main domain took place on 2017-06-24.
  • In the search engine rankings below, the average position for the competitor is: 50.
  • The domain has the best search engine rankings average position.
  • The competing websites have an average search engine position of 949173 in our rankings.
  • On average, the competitors get at least 949173 visitors per month from the search engine.


  • Some links and buttons are too small and can cause problems for website visitors of the main domain.
  • AJavascript on the competitor hold 37% of all data transfers.
  • The server of the competitor responded within0 seconds.
  • The desktop version of the website had 59 points scored at Google Insights.
  • The entire HTML files of the competitor homepage weighs 215 kb.