Mini Content Marketing comparison of websites for

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Change competitor

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Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Twitter followers x x 2305 x x
Twitter following (account is following) x x 1640 x x
Twitter likes x x 281 x x
Instagram followers x x x x x
Instagram following (account is following) x x x x x
Youtube subscribers x x x x x
Youtube comments x x x x x
Youtube videos x x x x x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Number of Referring Backlinks (Content Popularity) (day) 235 515,951 62,303 917 10
Number of Referring Domains (Content Popularity) (day) 57 1,547 1,930 63 5
Number of URLs found in the index (day) 158 1,764,214 213,303 860 36
Number of IPs that refer to domain (day) 48 958 1,279 60 5
Number of subnets that refer to domain (day) 45 788 1,102 56 5
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) x 2 45 1 x
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) x 3 538 5 x
Number of governmental and .gov - related domains that refer to domain (day) x 1 3 x x
Number of government and .gov - related external backlinks that link to domain (day) x 1 44 x x
The exact number of educational domains that refer to domain (day) x 1 12 x x
Number of Backlinks from .EDU Domains (Content Popularity) (day) x 1 53 x x
The exact number of government domains that refer to domain (day) x x x x x
The exact number of government links that refer to domain (day) x x x x x
Average number of outgoing links to unique domains for that domain (day) 0 5 4 0 3
The number of outgoing links for this domain (day) 0 9 4 0 3
Average number of internal links for domain (day) 1 38 49 1 8
Link Strength of Referring Domains (Content Popularity) (day) 15 40 41 24 6
Authority of Referring Domains (Content Popularity) (day) 16 50 52 6 4
TrustMetric value for domain (day) - Majestic metric 16 50 52 6 4

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Fotografische Dienstleistungen Luzern
Desktop speed score 87
Mobile speed score 69
Mobile usability score 91
Number of all page resources 241
Number of static page resources 201
Number of JS page resources 182
Number of styles (CSS) page resources 6
Total request weight 40 kb
HTML response weight 100 kb
CSS response weight 192 kb
Images response weight 455 kb
JS response weight 6027 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Avoid landing page redirects for the following chain of redirected URLs
Cache (desktop) by setting expiry date for
Cache (mobile) by setting expiry date for
Minify HTML files (desktop) - 616B (28%)
Minify HTML files (mobile) - 616B (28%)
Optimize image files (desktop),h_83,al_c,usm_0.66_1.00_0.01/a36abe_6ac5fa0d0029484799a6250be6cb68ae.png - 4KiB (32%),h_23,al_c,usm_0.66_1.00_0.01/544a73bf5c8b4cd5b05aabdec7d10f30.png - 3.3KiB (88%),h_23,al_c,usm_0.66_1.00_0.01/e1a85976534f42c1a09d3bff23646ba2.png - 3.2KiB (86%)
Configure a viewport for mobile page, ex.
<meta name="viewport" content="width=device-width, initial-scale=1">
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition


  • Die Domain achieved a Score of 397.
  • The competing domain has achieved a score of 1253


  • 39 words or phrases (two word combinations) were found on the main domain.
  • The competitor "" probably has a legal disclosure subpage.
  • The term werbung only appears on one competitor's website -
  • The competitor has achieved a value of 10 for the metric: "Number of incoming backlinks (daily value)".
  • Competitor has reached a value of 3 for the metric: "Number of outgoing links".

Social media

  • The domain was defined as category: College & University on Facebook.
  • 60% of this group of domains has a Facebook account.
  • 60% of this group of domains has a Twitter account.
  • The number of Twitter fans belonging to the competitor tweet account is 564 (since the last update).
  • The number of Twitter favorites for the competitor tweet account is 277 (since the last update).


  • The best position ever found for the main domain was 9 and it was found the keyword :keyword.
  • The average position in the search engine rankings for the main domain is 63.
  • This free report has been updated for the competitor on 2020-02-04.
  • The domain :domain is the competitor with the most expected visitors per month from the search engine
  • The average number of visitors expected from the search engine for the competitors websites is 779519.


  • The main domain size of the website should reach 722 pages.
  • When the homepage of the main domain is loaded once, 241 objects are downloaded (files, JS scripts, etc.).
  • The CSS of the competitor website accounts for11% of all data transfers.
  • On the homepage, belonging to 1 CSS files can be identified.
  • The HTML script of the competitor weighs 330 kb.