Mini Content Marketing comparison of websites for

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Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Twitter followers 1824995 1942127 x 5499
Twitter following (account is following) 3327 9307 x 1238
Twitter likes 5288 2410 x 1459
Instagram followers x 1007555 x x
Instagram following (account is following) x 2513 x x
Youtube subscribers x x x x
Youtube comments x x x x
Youtube videos x x x x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Number of Referring Backlinks (Content Popularity) (day) 7,509,931 3,560,048 4,475,087 4,662,006
Number of Referring Domains (Content Popularity) (day) 31,739 42,946 31,528 11,257
Number of URLs found in the index (day) 1,781,035 371,458 2,446,063 1,598,274
Number of IPs that refer to domain (day) 20,932 28,477 23,065 7,759
Number of subnets that refer to domain (day) 13,532 17,690 15,181 5,027
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 403 599 270 42
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 16,925 15,985 4,656 89
Number of governmental and .gov - related domains that refer to domain (day) 23 33 26 5
Number of government and .gov - related external backlinks that link to domain (day) 78 79 100 8
The exact number of educational domains that refer to domain (day) 317 431 179 33
Number of Backlinks from .EDU Domains (Content Popularity) (day) 13,638 6,145 1,935 77
The exact number of government domains that refer to domain (day) 15 15 9 4
The exact number of government links that refer to domain (day) 57 32 18 7
Average number of outgoing links to unique domains for that domain (day) 4 9 0 3
The number of outgoing links for this domain (day) 4 12 0 3
Average number of internal links for domain (day) 106 26 10 100
Link Strength of Referring Domains (Content Popularity) (day) 62 56 57 57
Authority of Referring Domains (Content Popularity) (day) 58 47 75 58
TrustMetric value for domain (day) - Majestic metric 58 47 75 58

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Artsy - Discover, Research, and Collect the World's Best Art Online
Desktop speed score 3
Mobile speed score 30
Mobile usability score 99
Number of all page resources 231
Number of static page resources 201
Number of JS page resources 31
Number of styles (CSS) page resources 3
Total request weight 47 kb
HTML response weight 96 kb
CSS response weight 192 kb
Images response weight 9111 kb
JS response weight 8368 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Cache (desktop) by setting expiry date for
Cache (mobile) by setting expiry date for
Minify JavaScript files (desktop) - 3.6KiB (22%) - 2KiB (18%) - 675B (14%)
Minify JavaScript files (mobile) - 13.7KiB (17%) - 1.3KiB (18%) - 675B (14%)
Optimize image files (desktop) - 1.2MiB (76%) - 801.8KiB (76%) - 703.4KiB (82%)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition


  • Die Domain achieved a Score of 1007.
  • The competing domain has achieved a score of 3137


  • The most common term on the website is auction
  • The term artnet only occurs on the website and not on the website of the main domain.
  • The term that appears on all competitors websites, but not on the website of the main domain, is american.
  • Competitor has achieved a value of 599 for the metric: "Number of referring .EDU and .EDU-like domains (daily value)".
  • The competitor has reached a value of 9 for the metric: "Average number of outgoing links to different domains".

Social media

  • The main domain has an Instagram account.
  • alerts-new.social_media.competitor_fans_currently_FACEBOOK.0
  • The number of Instagram Following for the competitor instagram account is 2513 (since the last update).
  • The main domain has a following number on twitter account of 3327
  • On Twitter, the main domain ha a favorites number of 5288 tweets.


  • The URL is the most frequent url in our search engine rankings, which belongs to the competitor
  • This free report has been updated for the competitor on 2020-02-03.
  • The competitor should get at least 35353 visitors from the search engine per month.
  • The search engine rankings update for the main domain took place on 2020-02-06.
  • The number of visitors from the search engine to the main domain is 107651 per month.


  • The competitor's meta title is: Christie's Auctions & Private Sales | Fine Art, Antiques, Jewelry & More | Christie's .
  • The total amount of the website requests on competitor was calculated at 11 kb.
  • The HTML script of the competitor weighs 1474 kb.
  • Static objects of the main domain are numerous and,,, could have information about their expiry date and be loaded from the cache of the browser.
  • The mobile website of the main domain got a score of 30/100 points for the loading times.