Mini Content Marketing comparison of websites for

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Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Twitter followers x x x x
Twitter following (account is following) x x x x
Twitter likes x x x x
Instagram followers x x x x
Instagram following (account is following) x x x x
Youtube subscribers x x x x
Youtube comments x x x x
Youtube videos x x x x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Number of Referring Backlinks (Content Popularity) (day) 7,509,931 3,560,048 4,475,087 4,662,006
Number of Referring Domains (Content Popularity) (day) 31,739 42,946 31,528 11,257
Number of URLs found in the index (day) 1,781,035 371,458 2,446,063 1,598,274
Number of IPs that refer to domain (day) 20,932 28,477 23,065 7,759
Number of subnets that refer to domain (day) 13,532 17,690 15,181 5,027
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 403 599 270 42
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 16,925 15,985 4,656 89
Number of governmental and .gov - related domains that refer to domain (day) 23 33 26 5
Number of government and .gov - related external backlinks that link to domain (day) 78 79 100 8
The exact number of educational domains that refer to domain (day) 317 431 179 33
Number of Backlinks from .EDU Domains (Content Popularity) (day) 13,638 6,145 1,935 77
The exact number of government domains that refer to domain (day) 15 15 9 4
The exact number of government links that refer to domain (day) 57 32 18 7
Average number of outgoing links to unique domains for that domain (day) 4 9 0 3
The number of outgoing links for this domain (day) 4 12 0 3
Average number of internal links for domain (day) 106 26 10 100
Link Strength of Referring Domains (Content Popularity) (day) 62 56 57 57
Authority of Referring Domains (Content Popularity) (day) 58 47 75 58
TrustMetric value for domain (day) - Majestic metric 58 47 75 58

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Artsy - Discover, Research, and Collect the World's Best Art Online
Desktop speed score 3
Mobile speed score 30
Mobile usability score 99
Number of all page resources 231
Number of static page resources 201
Number of JS page resources 31
Number of styles (CSS) page resources 3
Total request weight 47 kb
HTML response weight 96 kb
CSS response weight 192 kb
Images response weight 9111 kb
JS response weight 8368 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Cache (desktop) by setting expiry date for
Cache (mobile) by setting expiry date for
Minify JavaScript files (desktop) - 3.6KiB (22%) - 2KiB (18%) - 675B (14%)
Minify JavaScript files (mobile) - 13.7KiB (17%) - 1.3KiB (18%) - 675B (14%)
Optimize image files (desktop) - 1.2MiB (76%) - 801.8KiB (76%) - 703.4KiB (82%)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition


  • Die Domain achieved a Score of 1007.
  • The competing domain has achieved a score of 769


  • The word or combination of words with the worst "Count on Page" result on the competitors website is dale chihuly (based first 10 subpages of the domain under investigation).
  • The word or combination of words with the lowest median result regarding the frequency is photography from (based on first 10 subpages of examined domain).
  • The ratio of the number of words and word combinations on the main domains to the benchmark of the competition sites is "286:269.5".
  • Competitor has achieved a value of 32 for the metric: "Number of incoming backlinks from .GOV domains (daily value)".
  • The competitor has achieved a value of 47 for the metric: "Trust metric - Majestic metric".

Social media

  • The main domain category on Facebook is "Arts & Humanities Website".
  • The main domain has a Twitter account.
  • The number of Twitter tweets belonging to the main domain tweet account is 31175 (since the last update).
  • The number of Twitter Following for the main domain is 3327 (since the last update).
  • On Twitter, the main domain ha a favorites number of 5288 tweets.


  • The data of the search engine results was updated on the 2020-02-06 for the domain
  • In the search engine rankings below, the average position for the competitor is: 63.
  • The URL occurs most frequently in the search engine results.
  • The number of visitors from the search engine to the main domain is 107651 per month.
  • The competing websites have an average search engine position of 12416 in our rankings.


  • The compression of the HTML together with INLINE CSS and JS enables the competitor website to save 2.6KiB kb each time the page is loaded.
  • When the homepage of the competitor is loaded once, 92 objects are downloaded (files, JS scripts, etc.).
  • The main domain website could compress the JS file and save 3.6KiB kb (22%).
  • Graphic files (on the homepage of the main domain) have a size of 9111 kb.
  • Some links and buttons are too small and can cause problems for website visitors of the main domain.