Mini Content Marketing comparison of websites for arkansas.gov

arkansas.gov

100%

Other competitor

Define competitor

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric arkansas.gov
Twitter followers x
Twitter following (account is following) x
Twitter likes x
Instagram followers x
Instagram following (account is following) x
Youtube subscribers x
Youtube comments x
Youtube videos x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric arkansas.gov
Number of Referring Backlinks (Content Popularity) (day) 12,415,924
Number of Referring Domains (Content Popularity) (day) 30,080
Number of URLs found in the index (day) 2,009,335
Number of IPs that refer to domain (day) 19,981
Number of subnets that refer to domain (day) 13,085
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 427
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 473,009
Number of governmental and .gov - related domains that refer to domain (day) 237
Number of government and .gov - related external backlinks that link to domain (day) 2,323,629
The exact number of educational domains that refer to domain (day) 363
Number of Backlinks from .EDU Domains (Content Popularity) (day) 472,659
The exact number of government domains that refer to domain (day) 217
The exact number of government links that refer to domain (day) 2,323,573
Average number of outgoing links to unique domains for that domain (day) 2
The number of outgoing links for this domain (day) 3
Average number of internal links for domain (day) 38
Link Strength of Referring Domains (Content Popularity) (day) 57
Authority of Referring Domains (Content Popularity) (day) 70
TrustMetric value for domain (day) - Majestic metric 70

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Arkansas.gov The Official Website of the State of Arkansas
Desktop speed score 44
Mobile speed score 36
Mobile usability score 96
Number of all page resources 134
Number of static page resources 115
Number of JS page resources 25
Number of styles (CSS) page resources 12
Total request weight 15 kb
HTML response weight 64 kb
CSS response weight 330 kb
Images response weight 1630 kb
JS response weight 2489 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Cache (desktop) by setting expiry date for
http://static.ark.org/2014portal_eethemes/site_themes/portal/assets/css/DT_bootstrap.min.css
http://static.ark.org/2014portal_eethemes/site_themes/portal/assets/css/font.css
http://static.ark.org/2014portal_eethemes/site_themes/portal/assets/css/jquery.multiselect.css
Cache (mobile) by setting expiry date for
http://static.ark.org/2014portal_eethemes/site_themes/portal/assets/css/DT_bootstrap.min.css
http://static.ark.org/2014portal_eethemes/site_themes/portal/assets/css/font.css
http://static.ark.org/2014portal_eethemes/site_themes/portal/assets/css/jquery.multiselect.css
Speed up server response time
Response time in 1.7 seconds
Minify your CSS files (desktop)
http://static.ark.org/2014portal_eethemes/site_themes/portal/assets/css/portal.css - 12.9KiB (19%)
http://static.ark.org/2014portal_eethemes/site_themes/portal/assets/css/font.css - 4.9KiB (27%)
http://static.ark.org/2014portal_eethemes/site_themes/portal/assets/css/map.css - 3.1KiB (26%)
Minify your CSS files (mobile)
http://static.ark.org/2014portal_eethemes/site_themes/portal/assets/css/portal.css - 12.9KiB (19%)
http://static.ark.org/2014portal_eethemes/site_themes/portal/assets/css/font.css - 4.9KiB (27%)
http://static.ark.org/2014portal_eethemes/site_themes/portal/assets/css/map.css - 3.1KiB (26%)
Minify HTML files (desktop)
http://arkansas.gov/ - 2.2KiB (15%)
Minify HTML files (mobile)
http://arkansas.gov/ - 2.2KiB (15%)
Minify JavaScript files (desktop)
http://static.ark.org/2014portal_eethemes/site_themes/portal/assets/js/compiled.js - 46.2KiB (37%)
http://static.ark.org/2014portal_eethemes/site_themes/portal/assets/js/modernizr.js - 32.8KiB (67%)
http://static.ark.org/2014portal_eethemes/site_themes/portal/assets/js/map.js - 7KiB (47%)
Minify JavaScript files (mobile)
http://static.ark.org/2014portal_eethemes/site_themes/portal/assets/js/compiled.js - 46.2KiB (37%)
http://static.ark.org/2014portal_eethemes/site_themes/portal/assets/js/modernizr.js - 32.8KiB (67%)
http://static.ark.org/2014portal_eethemes/site_themes/portal/assets/js/map.js - 7KiB (47%)
Optimize image files (desktop)
https://arkorgstatic.imgix.net/panels/8254589931_e3f313f1c3_k.jpg - 56.3KiB (14%)
https://farm3.staticflickr.com/2911/13935265827_e18e7f2b25_q.jpg - 20.3KiB (91%)
http://static.ark.org/2014portal_eethemes/site_themes/portal/assets/images/mapOverlays/980-1199mapTop.png - 20.2KiB (17%)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 1100.

Social media

  • 0% of this group of domains has a Facebook account.
  • 0% of this group of domains has a Google+ account.
  • 0% of this group of domains has a Instagram account.
  • 0% of this group of domains has a LinkedIn account.
  • 0% of this group of domains has a Youtube account.

Seo

  • The URL http://www.arkansas.gov/government/agencies occurs most frequently in the search engine results.
  • This free report has been updated for the main domain on 2018-03-03.
  • In the search engine rankings above, the average position of the main domain is: 58.
  • The main domain has a number of expected visitor coming from the search engine of 0 per month (traffic).

Server

  • The compression of the HTML together with INLINE CSS and JS enables the main domain website to save 2.2KiB kb each time the page is loaded.
  • The main domain website could compress the JS file https://cdn.rawgit.com/googlemaps/js-marker-clusterer/gh-pages/src/markerclusterer.js and save 3.8KiB kb (50%).
  • When the homepage of the main domain is loaded once, 134 objects are downloaded (files, JS scripts, etc.).
  • 115 CSS/JSS static elements can be found on the website of the main domain.
  • Some links and buttons are too small and can cause problems for website visitors of the main domain.