Mini Content Marketing comparison of websites for archives.govt.nz
Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
SEO: Number of expected visitors from the search engine
Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.
Social media statistics
Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).
This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
|Twitter following (account is following)||x|
|Instagram following (account is following)||x|
Number of referring external websites - an important source of visitors
Number of backlinks and other important metrics
|Number of Referring Backlinks (Content Popularity) (day)||453,945|
|Number of Referring Domains (Content Popularity) (day)||1,944|
|Number of URLs found in the index (day)||31,786|
|Number of IPs that refer to domain (day)||1,427|
|Number of subnets that refer to domain (day)||1,223|
|Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day)||70|
|Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day)||50,705|
|Number of governmental and .gov - related domains that refer to domain (day)||32|
|Number of government and .gov - related external backlinks that link to domain (day)||35,885|
|The exact number of educational domains that refer to domain (day)||31|
|Number of Backlinks from .EDU Domains (Content Popularity) (day)||190|
|The exact number of government domains that refer to domain (day)||3|
|The exact number of government links that refer to domain (day)||8|
|Average number of outgoing links to unique domains for that domain (day)||0|
|The number of outgoing links for this domain (day)||0|
|Average number of internal links for domain (day)||39|
|Link Strength of Referring Domains (Content Popularity) (day)||42|
|Authority of Referring Domains (Content Popularity) (day)||51|
|TrustMetric value for domain (day) - Majestic metric||51|
Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.
User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.
Archives New Zealand. Te Rua Mahara o te Kāwanatanga
|Desktop speed score||74|
|Mobile speed score||68|
|Mobile usability score||64|
|Number of all page resources||57|
|Number of static page resources||48|
|Number of JS page resources||6|
|Number of styles (CSS) page resources||4|
|Total request weight||8 kb|
|HTML response weight||16 kb|
|CSS response weight||154 kb|
|Images response weight||1240 kb|
|JS response weight||370 kb|
Usability - optimization suggestions
Selected advices to optimize loading times.
Cache (desktop) by setting expiry date for
Cache (mobile) by setting expiry date for
Speed up server response time
Response time in 0.67 seconds
Optimize image files (desktop)
http://archives.govt.nz/sites/all/themes/archives/portal/ui/img/discover-ww1.jpg - 114.3KiB (93%)
http://archives.govt.nz/sites/default/files/hetohubutton.jpg - 25.7KiB (68%)
http://archives.govt.nz/sites/all/themes/archives/portal/ui/img/bg_mainnav.gif - 1.9KiB (64%)
|Some texts on your page renders in a way that may be difficult for some of your visitors to read. (mobile)|
Configure a viewport for mobile page, ex.
<meta name="viewport" content="width=device-width, initial-scale=1">
|The page content is too wide for the viewport, forcing the user to scroll horizontally. (mobile)|
|Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)|
Summary of some information about this domain and its competition
- Die Domain achieved a Score of 1170.
- 0% of this group of domains has a Facebook account.
- 0% of this group of domains has a Twitter account.
- 0% of this group of domains has a Google+ account.
- 0% of this group of domains has a LinkedIn account.
- 0% of this group of domains has a Youtube account.
- The URL http://archives.govt.nz/ is the most common search engine result in our search engine rankings
- The search engine rankings update for the main domain took place on 2019-03-22.
- The best position ever found for the main domain was 42 and it was found the keyword :keyword.
- In the search engine rankings above, the average position of the main domain is: 61.
- The main domain has a number of expected visitor coming from the search engine of 0 per month (traffic).
- The CSS of the main domain website accounts for9% of all data transfers.
- Static objects of the main domain are numerous and http://archives.govt.nz/sites/all/themes/archives/portal/ui/img/auckland_exhib_front.jpg, http://archives.govt.nz/sites/default/files/hetohubutton.jpg, https://cdn.syndication.twimg.com/widgets/timelines/448226491952664576?callback=__twttr.callbacks.tl_i0_448226491952664576_old&dnt=true&domain=archives.govt.nz&lang=en&suppress_response_codes=true&t=1670153&tz=GMT-0700, http://platform.twitter.com/widgets.js could have information about their expiry date and be loaded from the cache of the browser.
- It would be an advantage to compress the image at the main domain: http://archives.govt.nz/sites/all/themes/archives/portal/ui/img/bg_mainnav.gif in order to 1.9KiB kb.
- The desktop version of the main domain received an Insights value of 74 for the performance.
- 48 CSS/JSS static elements can be found on the website of the main domain.