Mini Content Marketing comparison of websites for

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Define competitor

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Twitter followers x x x x
Twitter following (account is following) x x x x
Twitter likes x x x x
Instagram followers x x x x
Instagram following (account is following) x x x x
Youtube subscribers x x x x
Youtube comments x x x x
Youtube videos x x x x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Number of Referring Backlinks (Content Popularity) (day) 12,166 2,429,203 737,948 12,485
Number of Referring Domains (Content Popularity) (day) 50 15,851 4,773 1,069
Number of URLs found in the index (day) 15 860,243 181,769 12,510
Number of IPs that refer to domain (day) 45 9,455 3,028 812
Number of subnets that refer to domain (day) 42 6,528 2,153 690
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) x 51 19 x
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) x 360 1,238 x
Number of governmental and .gov - related domains that refer to domain (day) x 11 2 x
Number of government and .gov - related external backlinks that link to domain (day) x 15 2 x
The exact number of educational domains that refer to domain (day) x 34 11 x
Number of Backlinks from .EDU Domains (Content Popularity) (day) x 105 24 x
The exact number of government domains that refer to domain (day) x 2 1 x
The exact number of government links that refer to domain (day) x 2 1 x
Average number of outgoing links to unique domains for that domain (day) x 10 4 9
The number of outgoing links for this domain (day) x 15 4 10
Average number of internal links for domain (day) x 81 204 13
Link Strength of Referring Domains (Content Popularity) (day) 11 56 45 36
Authority of Referring Domains (Content Popularity) (day) 21 58 56 25
TrustMetric value for domain (day) - Majestic metric 21 58 56 25

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
API | Performing together
Desktop speed score 41
Mobile speed score 49
Mobile usability score 99
Number of all page resources 69
Number of static page resources 67
Number of JS page resources 5
Number of styles (CSS) page resources 11
Total request weight 7 kb
HTML response weight 59 kb
CSS response weight 212 kb
Images response weight 2439 kb
JS response weight 337 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Cache (desktop) by setting expiry date for
Cache (mobile) by setting expiry date for
Speed up server response time
Response time in 0.51 seconds
Minify JavaScript files (desktop) - 8.4KiB (36%) - 5KiB (16%) - 1.1KiB (41%)
Minify JavaScript files (mobile) - 8.4KiB (36%) - 5KiB (16%) - 1.1KiB (41%)
Optimize image files (desktop) - 217.7KiB (71%) - 204.6KiB (70%) - 198.4KiB (73%)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition


  • Die Domain achieved a Score of 470.
  • The competing domain has achieved a score of 3030


  • The word or combination of words with the lowest median result regarding the frequency on the competitors website is france voisine (based on first 10 subpages of examined domain).
  • The competitor "" probably has a legal disclosure subpage.
  • The term clients only appears on this website and not on the websites of the competition.
  • The term that appears on all competitors websites, but not on the website of the main domain, is tous.
  • The competitor achieved a value of 58 for the metric: "Authority of the referring domains".

Social media

  • The domain has a Twitter account.
  • A link to Instagram was found on the competitors website
  • 25% of this group of domains has a LinkedIn account.
  • The number of Twitter fans belonging to the competitor tweet account is 91500 (since the last update).
  • Number of Instagram followers, which belong to the competitor has been 24664 since the last check.


  • This free report has been updated for the main domain on 2020-01-23.
  • The main domain's best performing keyword is delegation and it was found on the position 35
  • In the search engine rankings above, the average position of the main domain is: 69.
  • The domain has the best search engine rankings average position.
  • The competing websites have an average search engine position of 259047 in our rankings.


  • The competitor has a number of pages indexed in the search engine of 91,100.
  • It would be an advantage to compress the image at the competitor website: in order to 37KiB kb.
  • The number of Javascript resources (on the homepage of the competitor is 33 .
  • The server of the main domain responded within0.51 seconds.
  • The version for smartphones and tablets of the main domain has achieved 99 points for user-experience (how user-friendly a website is).