Mini Content Marketing comparison of websites for

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Change competitor

Change competitor

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Twitter followers 331545 x x x x
Twitter following (account is following) 13 x x x x
Twitter likes x x x x x
Instagram followers x x x x x
Instagram following (account is following) x x x x x
Youtube subscribers x x x x x
Youtube comments x x x x x
Youtube videos x x x x x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Number of Referring Backlinks (Content Popularity) (day) 14,157,158 104,496,082 121,160,633 3,974,244 3,017,551
Number of Referring Domains (Content Popularity) (day) 43,161 418,339 142,980 12,796 16,315
Number of URLs found in the index (day) 276,727 5,746,400 18,001,479 1,819,674 2,127,342
Number of IPs that refer to domain (day) 30,505 225,480 87,692 10,109 12,895
Number of subnets that refer to domain (day) 19,440 96,904 44,874 7,283 9,745
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 427 2,666 908 94 237
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 4,295 137,832 719,317 2,249 2,506
Number of governmental and .gov - related domains that refer to domain (day) 56 631 158 7 64
Number of government and .gov - related external backlinks that link to domain (day) 581 46,880 592,112 23 841
The exact number of educational domains that refer to domain (day) 228 1,522 442 73 94
Number of Backlinks from .EDU Domains (Content Popularity) (day) 2,350 108,646 376,220 2,108 799
The exact number of government domains that refer to domain (day) 18 272 56 4 14
The exact number of government links that refer to domain (day) 133 6,167 3,567 7 35
Average number of outgoing links to unique domains for that domain (day) 2 0 0 3 0
The number of outgoing links for this domain (day) 3 2 0 3 0
Average number of internal links for domain (day) 61 13 30 63 76
Link Strength of Referring Domains (Content Popularity) (day) 49 90 70 52 54
Authority of Referring Domains (Content Popularity) (day) 41 84 79 47 28
TrustMetric value for domain (day) - Majestic metric 41 84 79 47 28

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
AngelList - Where the world meets startups
Desktop speed score 86
Mobile speed score 69
Mobile usability score 99
Number of all page resources 120
Number of static page resources 99
Number of JS page resources 47
Number of styles (CSS) page resources 48
Total request weight 12 kb
HTML response weight 45 kb
CSS response weight 1329 kb
Images response weight 687 kb
JS response weight 1155 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Cache (desktop) by setting expiry date for
Cache (mobile) by setting expiry date for
Minify HTML files (desktop) - 2.5KiB (18%)
Optimize image files (desktop) - 13.1KiB (64%) - 4.3KiB (70%) - 3.9KiB (71%)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition


  • Die Domain achieved a Score of 877.
  • The competing domain has achieved a score of 679


  • For the popular word this, this would be a similar word combination: about this, this program, this software, this information, whether this
  • The word or combination of words with the lowest median result regarding the frequency on the competitors website is bloomberg pursuits (based on first 10 subpages of examined domain).
  • The term crowd only occurs on the website and not on the website of the main domain.
  • The term business only appears on one competitor's website -
  • The competitor has achieved a value of 87692 for the metric: "Number of referring domains from different IPs (daily value)".

Social media

  • The domain has a Twitter account.
  • A link to the Linkedin was found on the domain
  • The main domain has a Twitter account.
  • 40% of this group of domains has a Google+ account.
  • 0% of this group of domains has a Youtube account.


  • The competitors ( best performing keyword is visitate and it was found on the position 13
  • The competitor should get at least 408476 visitors from the search engine per month.
  • The search engine rankings update for the main domain took place on 2020-02-05.
  • The main domain has a number of expected visitor coming from the search engine of 87208 per month (traffic).
  • The domain :domain is the competitor with the most expected visitors per month from the search engine


  • The competitor website could compress the JS file and save 104KiB kb (43%).
  • The number of static elements on the page is 48.
  • The total amount of the website requests on competitor was calculated at 46 kb.
  • Some links and buttons are too small and can cause problems for website visitors of the competitor website.
  • The entire CSS files of the main domain homepage weighs 1329 kb.