Mini Content Marketing comparison of websites for


Other competitor

Define competitor

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Twitter followers x
Twitter following (account is following) x
Twitter likes x
Instagram followers x
Instagram following (account is following) x
Youtube subscribers x
Youtube comments x
Youtube videos x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Number of Referring Backlinks (Content Popularity) (day) 772,436
Number of Referring Domains (Content Popularity) (day) 6,337
Number of URLs found in the index (day) 4,360,721
Number of IPs that refer to domain (day) 4,665
Number of subnets that refer to domain (day) 3,449
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 64
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 383
Number of governmental and .gov - related domains that refer to domain (day) 103
Number of government and .gov - related external backlinks that link to domain (day) 1,699
The exact number of educational domains that refer to domain (day) 13
Number of Backlinks from .EDU Domains (Content Popularity) (day) 37
The exact number of government domains that refer to domain (day) 2
The exact number of government links that refer to domain (day) 7
Average number of outgoing links to unique domains for that domain (day) 1
The number of outgoing links for this domain (day) 2
Average number of internal links for domain (day) 19
Link Strength of Referring Domains (Content Popularity) (day) 49
Authority of Referring Domains (Content Popularity) (day) 63
TrustMetric value for domain (day) - Majestic metric 63

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Ancestry® UK | Genealogy, Family Trees & Family History Records
Desktop speed score 76
Mobile speed score 54
Mobile usability score 99
Number of all page resources 97
Number of static page resources 56
Number of JS page resources 44
Number of styles (CSS) page resources 3
Total request weight 22 kb
HTML response weight 53 kb
CSS response weight 121 kb
Images response weight 221 kb
JS response weight 857 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Avoid landing page redirects for the following chain of redirected URLs
Cache (desktop) by setting expiry date for
Cache (mobile) by setting expiry date for
Speed up server response time
Response time in 0.21 seconds
Minify JavaScript files (desktop) - 676B (14%)
Minify JavaScript files (mobile) - 676B (14%)
Optimize image files (desktop) - 9.2KiB (21%) - 8.2KiB (19%) - 942B (12%)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition


  • Die Domain achieved a Score of 1170.

Social media

  • 0% of this group of domains has a Facebook account.
  • 0% of this group of domains has a Google+ account.
  • 0% of this group of domains has a Instagram account.
  • 0% of this group of domains has a LinkedIn account.
  • 0% of this group of domains has a Youtube account.


  • The URL occurs most frequently in the search engine results.
  • This free report has been updated for the main domain on 2019-04-14.
  • The main domain's best performing keyword is ordm and it was found on the position 9
  • In the search engine rankings above, the average position of the main domain is: 57.
  • The number of visitors from the search engine to the main domain is 196 per month.


  • Javascript on the main domain hold 68% of all data transfers.
  • The main domain website could compress the JS file and save 676B kb (14%).
  • On the homepage of the main domain 3 CSS files can be identified.
  • The entire HTML files of the main domain homepage weighs 53 kb.
  • The version for smartphones and tablets of the main domain has achieved 99 points for user-experience (how user-friendly a website is).