Mini Content Marketing comparison of websites for

Change competitor

Change competitor

Change competitor


Change competitor

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Twitter followers x x x x x
Twitter following (account is following) x x x x x
Twitter likes x x x x x
Instagram followers x x x 11964 x
Instagram following (account is following) x x x 1408 x
Youtube subscribers x x x x x
Youtube comments x x x x x
Youtube videos x x x x x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Number of Referring Backlinks (Content Popularity) (day) 270,100 4,188 88,180 443,009 214,354
Number of Referring Domains (Content Popularity) (day) 2,859 431 1,825 8,922 1,212
Number of URLs found in the index (day) 2,793,340 466,809 503,884 203,126 1,360,104
Number of IPs that refer to domain (day) 1,831 133 1,264 6,698 1,053
Number of subnets that refer to domain (day) 1,580 120 910 5,269 872
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 18 1 3 396 18
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 61 1 18 2,172 95
Number of governmental and .gov - related domains that refer to domain (day) 2 x x 3 20
Number of government and .gov - related external backlinks that link to domain (day) 14 x x 6 951
The exact number of educational domains that refer to domain (day) 10 1 1 358 3
Number of Backlinks from .EDU Domains (Content Popularity) (day) 34 1 1 2,044 8
The exact number of government domains that refer to domain (day) 1 x x 1 1
The exact number of government links that refer to domain (day) 10 x x 3 2
Average number of outgoing links to unique domains for that domain (day) 0 1 1 5 1
The number of outgoing links for this domain (day) 0 1 1 5 3
Average number of internal links for domain (day) 28 0 0 14 29
Link Strength of Referring Domains (Content Popularity) (day) 45 15 35 45 43
Authority of Referring Domains (Content Popularity) (day) 29 16 21 47 46
TrustMetric value for domain (day) - Majestic metric 29 16 21 47 46

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Usability - optimization suggestions

Selected advices to optimize loading times.

Summary of some information about this domain and its competition


  • Die Domain achieved a Score of 468.
  • The competing domain has achieved a score of 339


  • The most common term on the website is your
  • The word or combination of words with the best median result regarding the frequency on the competitors website is records (based on first 10 subpages of examined domain).
  • The word or combination of words with the worst "Count on Page" result is birth marriage (based first 10 subpages of the domain under investigation).
  • The term professors only occurs on the website and not on the website of the main domain.
  • The competitor has achieved a value of 133 for the metric: "Number of referring domains from different IPs (daily value)".

Social media

  • Facebook gives the category Website for the domain
  • 20% of this group of domains has a Facebook account.
  • 0% of this group of domains has a Google+ account.
  • 20% of this group of domains has a Instagram account.
  • Number of Instagram followers, which belong to the competitor has been 11964 since the last check.


  • The URL occurs most frequently in the search engine results.
  • The search engine rankings update for the main domain took place on 2020-02-03.
  • The main domain has a number of expected visitor coming from the search engine of 33622 per month (traffic).
  • The domain has the best search engine rankings average position.
  • The competing websites have an average search engine position of 33810 in our rankings.


  • The competitor has a number of pages indexed in the search engine of 374,000.
  • AJavascript on the competitor hold 60% of all data transfers.
  • The content of the competitor website is allowed wider than viewport. This will likely require visitors to scroll horizontally.
  • The version for smartphones and tablets of the competitor has achieved 94 points for user-experience (how user-friendly a website is).
  • The compression of the HTML together with INLINE CSS and JS enables the competitor website to save 1.1KiB kb each time the page is loaded.