Mini Content Marketing comparison of websites for

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Change competitor

Change competitor


Change competitor

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Twitter followers x x x 10205 x
Twitter following (account is following) x x x 2054 x
Twitter likes x x x 10577 x
Instagram followers x x x x x
Instagram following (account is following) x x x x x
Youtube subscribers x x x x x
Youtube comments x x x x x
Youtube videos x x x x x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Number of Referring Backlinks (Content Popularity) (day) 270,100 4,188 88,180 443,009 214,354
Number of Referring Domains (Content Popularity) (day) 2,859 431 1,825 8,922 1,212
Number of URLs found in the index (day) 2,793,340 466,809 503,884 203,126 1,360,104
Number of IPs that refer to domain (day) 1,831 133 1,264 6,698 1,053
Number of subnets that refer to domain (day) 1,580 120 910 5,269 872
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 18 1 3 396 18
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 61 1 18 2,172 95
Number of governmental and .gov - related domains that refer to domain (day) 2 x x 3 20
Number of government and .gov - related external backlinks that link to domain (day) 14 x x 6 951
The exact number of educational domains that refer to domain (day) 10 1 1 358 3
Number of Backlinks from .EDU Domains (Content Popularity) (day) 34 1 1 2,044 8
The exact number of government domains that refer to domain (day) 1 x x 1 1
The exact number of government links that refer to domain (day) 10 x x 3 2
Average number of outgoing links to unique domains for that domain (day) 0 1 1 5 1
The number of outgoing links for this domain (day) 0 1 1 5 3
Average number of internal links for domain (day) 28 0 0 14 29
Link Strength of Referring Domains (Content Popularity) (day) 45 15 35 45 43
Authority of Referring Domains (Content Popularity) (day) 29 16 21 47 46
TrustMetric value for domain (day) - Majestic metric 29 16 21 47 46

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Usability - optimization suggestions

Selected advices to optimize loading times.

Summary of some information about this domain and its competition


  • Die Domain achieved a Score of 468.
  • The competing domain has achieved a score of 628


  • The word or combination of words with the lowest median result regarding the frequency on the competitors website is baptisms marriages (based on first 10 subpages of examined domain).
  • The term settlers only appears on this website and not on the websites of the competition.
  • The competitor has achieved a value of 133 for the metric: "Number of referring domains from different IPs (daily value)".
  • The competitor has achieved a value of 120 for the metric: "Number of referring domains from different IP C blocks".
  • The competitor achieved a value of 1 for the metric: "Number of backlinks from .EDU domains (daily value)".

Social media

  • The domain was defined as category: Website on Facebook.
  • A link to Twitter has been found on the domain
  • 0% of this group of domains has a Google+ account.
  • alerts-new.social_media.competitor_fans_currently_FACEBOOK.0
  • The number of instagram posts on the competitor instagram account is 1469 (since the last update).


  • The data of the search engine results was updated on the 2019-05-03 for the domain
  • The average position in the search engine rankings for the website is 46.
  • The competitors ( best performing keyword is hallauer and it was found on the position 31
  • This free report has been updated for the main domain on 2020-02-03.
  • The main domain has a number of expected visitor coming from the search engine of 33622 per month (traffic).


  • The main domain size of the website should reach 466,000 pages.
  • Static objects of the competitor are numerous and could have information about their expiry date and be loaded from the cache of the browser.
  • The number of static elements on the page is 22.
  • The total amount of the website requests on competitor was calculated at 3 kb.
  • Due to the font size being smaller than optimal, some texts on the competitor website may appear illegible to visitors on the mobile device.