Mini Content Marketing comparison of websites for


Other competitor

Define competitor

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Twitter followers x
Twitter following (account is following) x
Twitter likes x
Instagram followers x
Instagram following (account is following) x
Youtube subscribers x
Youtube comments x
Youtube videos x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Number of Referring Backlinks (Content Popularity) (day) 2,496,321
Number of Referring Domains (Content Popularity) (day) 36,335
Number of URLs found in the index (day) 483,646
Number of IPs that refer to domain (day) 24,561
Number of subnets that refer to domain (day) 16,803
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 1,075
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 976,327
Number of governmental and .gov - related domains that refer to domain (day) 116
Number of government and .gov - related external backlinks that link to domain (day) 4,112
The exact number of educational domains that refer to domain (day) 784
Number of Backlinks from .EDU Domains (Content Popularity) (day) 972,622
The exact number of government domains that refer to domain (day) 73
The exact number of government links that refer to domain (day) 3,321
Average number of outgoing links to unique domains for that domain (day) 2
The number of outgoing links for this domain (day) 4
Average number of internal links for domain (day) 43
Link Strength of Referring Domains (Content Popularity) (day) 55
Authority of Referring Domains (Content Popularity) (day) 64
TrustMetric value for domain (day) - Majestic metric 64

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
American Museum of Natural History
Desktop speed score 77
Mobile speed score 49
Mobile usability score 99
Number of all page resources 93
Number of static page resources 65
Number of JS page resources 25
Number of styles (CSS) page resources 7
Total request weight 15 kb
HTML response weight 254 kb
CSS response weight 303 kb
Images response weight 484 kb
JS response weight 1965 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Cache (desktop) by setting expiry date for
Cache (mobile) by setting expiry date for
Minify HTML files (desktop) - 4.9KiB (27%)
Minify HTML files (mobile) - 4.9KiB (27%)
Minify JavaScript files (desktop) - 1.5KiB (36%)
Minify JavaScript files (mobile) - 1.5KiB (36%)
Optimize image files (desktop) - 32KiB (28%) - 18.7KiB (31%) - 17.9KiB (26%)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition


  • Die Domain achieved a Score of 1170.

Social media

  • 0% of this group of domains has a Facebook account.
  • 0% of this group of domains has a Google+ account.
  • 0% of this group of domains has a Instagram account.
  • 0% of this group of domains has a LinkedIn account.
  • 0% of this group of domains has a Youtube account.


  • The URL occurs most frequently in the search engine results.
  • This free report has been updated for the main domain on 2019-04-17.
  • The main domain's best performing keyword is biodiversity and it was found on the position 16
  • In the search engine rankings above, the average position of the main domain is: 65.
  • The main domain has a number of expected visitor coming from the search engine of 51060 per month (traffic).


  • The main domain size of the website should reach 68,300 pages.
  • The compression of the HTML together with INLINE CSS and JS enables the main domain website to save 4.9KiB kb each time the page is loaded.
  • 65 CSS/JSS static elements can be found on the website of the main domain.
  • The entire HTML files of the main domain homepage weighs 254 kb.
  • The mobile website of the main domain got a score of 49/100 points for the loading times.