Mini Content Marketing comparison of websites for amnesty.org.uk

vocabulary.com

75%
Change competitor

history.com

26%
Change competitor

grammarly.com

24%
Change competitor

pancan.org

17%
Change competitor

amnesty.org.uk

15%

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Submit better competitors

SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric amnesty.org.uk history.com vocabulary.com grammarly.com pancan.org
Twitter followers 267994 2316695 60515 180892 x
Twitter following (account is following) 2652 16162 1003 3779 x
Twitter likes x x x x x
Instagram followers x x x x x
Instagram following (account is following) x x x x x
Youtube subscribers x x x x 2350
Youtube comments x x x x x
Youtube videos x x x x 204

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric amnesty.org.uk history.com vocabulary.com grammarly.com pancan.org
Number of Referring Backlinks (Content Popularity) (day) 743,534 4,690,057 1,615,636 1,858,924 207,721
Number of Referring Domains (Content Popularity) (day) 15,845 99,925 24,009 26,375 5,866
Number of URLs found in the index (day) 211,960 288,880 503,182 77,319 2,780,549
Number of IPs that refer to domain (day) 11,659 61,619 19,365 20,182 3,864
Number of subnets that refer to domain (day) 8,148 33,464 13,317 13,050 3,129
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 202 1,413 548 1,077 108
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 1,351 20,198 9,260 863,273 621
Number of governmental and .gov - related domains that refer to domain (day) 40 159 32 21 21
Number of government and .gov - related external backlinks that link to domain (day) 12,867 1,187 426 960 160
The exact number of educational domains that refer to domain (day) 55 1,136 217 479 108
Number of Backlinks from .EDU Domains (Content Popularity) (day) 204 17,059 1,166 25,062 621
The exact number of government domains that refer to domain (day) 6 130 10 10 21
The exact number of government links that refer to domain (day) 60 1,050 76 19 160
Average number of outgoing links to unique domains for that domain (day) 5 6 2 1 4
The number of outgoing links for this domain (day) 5 12 2 1 4
Average number of internal links for domain (day) 43 40 48 7 11
Link Strength of Referring Domains (Content Popularity) (day) 54 66 59 55 47
Authority of Referring Domains (Content Popularity) (day) 62 75 63 39 62
TrustMetric value for domain (day) - Majestic metric 62 75 63 39 62

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Home | Amnesty International UK
Desktop speed score 50
Mobile speed score 37
Mobile usability score 100
Number of all page resources 118
Number of static page resources 61
Number of JS page resources 41
Number of styles (CSS) page resources 25
Total request weight 20 kb
HTML response weight 167 kb
CSS response weight 167 kb
Images response weight 559 kb
JS response weight 2076 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Avoid landing page redirects for the following chain of redirected URLs
http://amnesty.org.uk/
https://amnesty.org.uk/
https://www.amnesty.org.uk/
Cache (desktop) by setting expiry date for
https://m.addthisedge.com/live/boost/amnestyuk/_ate.track.config_resp
https://cdn.optimizely.com/js/3262330469.js
https://c.flx1.com/4-15264.js?id=15264&m=4?id=15264&m=4
Cache (mobile) by setting expiry date for
https://load.s3.amazonaws.com/pixel.gif
https://m.addthisedge.com/live/boost/amnestyuk/_ate.track.config_resp
https://cdn.optimizely.com/js/3262330469.js
Minify your CSS files (desktop)
https://www.amnesty.org.uk/core/themes/stable/css/system/components/hidden.module.css?oschtf - 1KiB (75%)
Minify your CSS files (mobile)
https://www.amnesty.org.uk/core/themes/stable/css/system/components/hidden.module.css?oschtf - 1KiB (75%)
Minify HTML files (desktop)
https://www.amnesty.org.uk/ - 12.2KiB (24%)
Minify HTML files (mobile)
https://www.amnesty.org.uk/ - 12.2KiB (24%)
Minify JavaScript files (desktop)
https://www.amnesty.org.uk/themes/proto/assets/js/custom.js?v=1.x - 22.4KiB (45%)
https://www.amnesty.org.uk/themes/proto/assets/js/vendor/jquery.fancybox.js?v=8.2.8 - 16.9KiB (36%)
https://www.amnesty.org.uk/core/misc/drupal.js?v=8.2.8 - 14.8KiB (78%)
Minify JavaScript files (mobile)
https://www.amnesty.org.uk/themes/proto/assets/js/custom.js?v=1.x - 22.4KiB (45%)
https://www.amnesty.org.uk/themes/proto/assets/js/vendor/jquery.fancybox.js?v=8.2.8 - 16.9KiB (36%)
https://www.amnesty.org.uk/core/misc/drupal.js?v=8.2.8 - 14.8KiB (78%)
Optimize image files (desktop)
https://www.amnesty.org.uk/files/styles/homepage_slider/s3fs/2017-06/shawkan-home.jpg?No.mIW.s5EGKgAjRrDEbBqbGJUt.ARS5&itok=nTCdT_2X - 23.7KiB (78%)
https://www.amnesty.org.uk/files/styles/aiuk_hp_news/s3fs/2017-07/Mosul_2_0.jpg?h1Zui.Z8avz1K2VhW1Tlcv8xq3tKqCud&itok=H1xvgtJe - 17.1KiB (70%)
https://www.amnesty.org.uk/files/styles/homepage_slider/s3fs/2017-05/privacy300x300.jpg?B56vn_XOnnR11OvmtLasnbu0NAwkVvpN&itok=2DBQ8aXI - 16.2KiB (77%)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 540.
  • The competing domain grammarly.com has achieved a score of 877

Content

  • The word or combination of words with the lowest median result regarding the frequency on the competitors website is partnerships copy (based on first 10 subpages of examined domain).
  • We think there is a blog section on the main domain website.
  • The term amnesty only appears on this website and not on the websites of the competition.
  • The term that appears on all competitors websites, but not on the website of the main domain, is create.
  • Competitor vocabulary.com has achieved a value of 10 for the metric: "Number of referring .GOV domains (daily value)".

Social media

  • A link to Twitter has been found on the domain vocabulary.com.
  • The main domain category on Facebook is "Charity Organization".
  • The main domain has a Google+ account.
  • On Facebook, the main domain is followed by 439094 fans.
  • The number of Twitter Following for the main domain is 2652 (since the last update).

Seo

  • The best position ever found for the competitor history.com was 2 and it was found the keyword :keyword.
  • The competitor vocabulary.com should get at least 1027299 visitors from the search engine per month.
  • The URL https://www.amnesty.org.uk/get-involved occurs most frequently in the search engine results.
  • The domain :domain is the competitor with the most expected visitors per month from the search engine
  • The competing websites have an average search engine position of 813761 in our rankings.

Server

  • The CSS of the competitor history.com website accounts for3% of all data transfers.
  • The total amount of the website requests on competitor history.com was calculated at 38 kb.
  • The CSS file on the main domain https://www.amnesty.org.uk/core/themes/stable/css/system/components/hidden.module.css?oschtf could be compressed to save 75% - 1KiB kb.
  • When the homepage of the main domain is loaded once, 118 objects are downloaded (files, JS scripts, etc.).
  • The number of Javascript resources (on the homepage of the main domain) is 41 .