Mini
Content Marketing comparison of websites for amnesty.org.uk
vocabulary.com
history.com
grammarly.com
pancan.org
amnesty.org.uk
Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
SEO: Number of expected visitors from the search engine
Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.
Social media statistics
Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).
This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
| Metric | amnesty.org.uk | history.com | vocabulary.com | grammarly.com | pancan.org | |
|---|---|---|---|---|---|---|
Facebook
|
Facebook fans | 439094 | 44419287 | 67999 | 7087121 | 261701 |
Twitter
|
Tweets | 29074 | 60730 | 15387 | 41983 | x |
| Twitter followers | 267994 | 2316695 | 60515 | 180892 | x | |
| Twitter following (account is following) | 2652 | 16162 | 1003 | 3779 | x | |
| Twitter likes | x | x | x | x | x | |
Instagram
|
Instagram posts | x | x | x | x | x |
| Instagram followers | x | x | x | x | x | |
| Instagram following (account is following) | x | x | x | x | x | |
Youtube
|
Youtube views | x | x | x | x | 1959645 |
| Youtube subscribers | x | x | x | x | 2350 | |
| Youtube comments | x | x | x | x | x | |
| Youtube videos | x | x | x | x | 204 |
Number of referring external websites - an important source of visitors
Number of backlinks and other important metrics
| Metric | amnesty.org.uk | history.com | vocabulary.com | grammarly.com | pancan.org |
|---|---|---|---|---|---|
| Number of Referring Backlinks (Content Popularity) (day) | 743,534 | 4,690,057 | 1,615,636 | 1,858,924 | 207,721 |
| Number of Referring Domains (Content Popularity) (day) | 15,845 | 99,925 | 24,009 | 26,375 | 5,866 |
| Number of URLs found in the index (day) | 211,960 | 288,880 | 503,182 | 77,319 | 2,780,549 |
| Number of IPs that refer to domain (day) | 11,659 | 61,619 | 19,365 | 20,182 | 3,864 |
| Number of subnets that refer to domain (day) | 8,148 | 33,464 | 13,317 | 13,050 | 3,129 |
| Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) | 202 | 1,413 | 548 | 1,077 | 108 |
| Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) | 1,351 | 20,198 | 9,260 | 863,273 | 621 |
| Number of governmental and .gov - related domains that refer to domain (day) | 40 | 159 | 32 | 21 | 21 |
| Number of government and .gov - related external backlinks that link to domain (day) | 12,867 | 1,187 | 426 | 960 | 160 |
| The exact number of educational domains that refer to domain (day) | 55 | 1,136 | 217 | 479 | 108 |
| Number of Backlinks from .EDU Domains (Content Popularity) (day) | 204 | 17,059 | 1,166 | 25,062 | 621 |
| The exact number of government domains that refer to domain (day) | 6 | 130 | 10 | 10 | 21 |
| The exact number of government links that refer to domain (day) | 60 | 1,050 | 76 | 19 | 160 |
| Average number of outgoing links to unique domains for that domain (day) | 5 | 6 | 2 | 1 | 4 |
| The number of outgoing links for this domain (day) | 5 | 12 | 2 | 1 | 4 |
| Average number of internal links for domain (day) | 43 | 40 | 48 | 7 | 11 |
| Link Strength of Referring Domains (Content Popularity) (day) | 54 | 66 | 59 | 55 | 47 |
| Authority of Referring Domains (Content Popularity) (day) | 62 | 75 | 63 | 39 | 62 |
| TrustMetric value for domain (day) - Majestic metric | 62 | 75 | 63 | 39 | 62 |
Keywords research
Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.
Usability scores
User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.
| Page title Home | Amnesty International UK |
|
| Desktop speed score | 50 |
|---|---|
| Mobile speed score | 37 |
| Mobile usability score | 100 |
| Number of all page resources | 118 |
| Number of static page resources | 61 |
| Number of JS page resources | 41 |
| Number of styles (CSS) page resources | 25 |
| Total request weight | 20 kb |
| HTML response weight | 167 kb |
| CSS response weight | 167 kb |
| Images response weight | 559 kb |
| JS response weight | 2076 kb |
Usability - optimization suggestions
Selected advices to optimize loading times.
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Avoid landing page redirects for the following chain of redirected URLs http://amnesty.org.uk/
https://amnesty.org.uk/
https://www.amnesty.org.uk/
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Cache (desktop) by setting expiry date for https://m.addthisedge.com/live/boost/amnestyuk/_ate.track.config_resp
https://cdn.optimizely.com/js/3262330469.js
https://c.flx1.com/4-15264.js?id=15264&m=4?id=15264&m=4
|
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Cache (mobile) by setting expiry date for https://load.s3.amazonaws.com/pixel.gif
https://m.addthisedge.com/live/boost/amnestyuk/_ate.track.config_resp
https://cdn.optimizely.com/js/3262330469.js
|
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Minify your CSS files (desktop) https://www.amnesty.org.uk/core/themes/stable/css/system/components/hidden.module.css?oschtf - 1KiB (75%)
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Minify your CSS files (mobile) https://www.amnesty.org.uk/core/themes/stable/css/system/components/hidden.module.css?oschtf - 1KiB (75%)
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Minify HTML files (desktop) https://www.amnesty.org.uk/ - 12.2KiB (24%)
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Minify HTML files (mobile) https://www.amnesty.org.uk/ - 12.2KiB (24%)
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Minify JavaScript files (desktop) https://www.amnesty.org.uk/themes/proto/assets/js/custom.js?v=1.x - 22.4KiB (45%)
https://www.amnesty.org.uk/themes/proto/assets/js/vendor/jquery.fancybox.js?v=8.2.8 - 16.9KiB (36%)
https://www.amnesty.org.uk/core/misc/drupal.js?v=8.2.8 - 14.8KiB (78%)
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Minify JavaScript files (mobile) https://www.amnesty.org.uk/themes/proto/assets/js/custom.js?v=1.x - 22.4KiB (45%)
https://www.amnesty.org.uk/themes/proto/assets/js/vendor/jquery.fancybox.js?v=8.2.8 - 16.9KiB (36%)
https://www.amnesty.org.uk/core/misc/drupal.js?v=8.2.8 - 14.8KiB (78%)
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Optimize image files (desktop) https://www.amnesty.org.uk/files/styles/homepage_slider/s3fs/2017-06/shawkan-home.jpg?No.mIW.s5EGKgAjRrDEbBqbGJUt.ARS5&itok=nTCdT_2X - 23.7KiB (78%)
https://www.amnesty.org.uk/files/styles/aiuk_hp_news/s3fs/2017-07/Mosul_2_0.jpg?h1Zui.Z8avz1K2VhW1Tlcv8xq3tKqCud&itok=H1xvgtJe - 17.1KiB (70%)
https://www.amnesty.org.uk/files/styles/homepage_slider/s3fs/2017-05/privacy300x300.jpg?B56vn_XOnnR11OvmtLasnbu0NAwkVvpN&itok=2DBQ8aXI - 16.2KiB (77%)
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Summary of some information about this domain and its competition
Main
- Die Domain achieved a Score of 540.
- The competing domain history.com has achieved a score of 980
Content
- The most common term on the website is history
- Competitor vocabulary.com has reached a value of 24009 for the metric: "Number of referring domains (daily value)".
- Competitor vocabulary.com has achieved a value of 426 for the metric: "Number of incoming backlinks from .GOV and .GOV - like domains (daily value)".
- The competitor vocabulary.com achieved a value of 1166 for the metric: "Number of backlinks from .EDU domains (daily value)".
- The competitor vocabulary.com achieved a value of 63 for the metric: "Authority of the referring domains".
Social media
- The domain pancan.org has a YouTube account.
- A link to Twitter was found on the main domain.
- The main domain has an Instagram account.
- 80% of this group of domains has a Instagram account.
- The number of Twitter fans belonging to the competitor grammarly.com tweet account is 180892 (since the last update).
Seo
- The competitors (history.com) best performing keyword is buddhism and it was found on the position 2
- In the search engine rankings above, the average position of the main domain is: 71.
- The domain grammarly.com has the best search engine rankings average position.
- The competing websites have an average search engine position of 813761 in our rankings.
- On average, the competitors get at least 1627523 visitors per month from the search engine.
Server
- It would be an advantage to compress the image at the competitor history.com website: http://cdn.watch.aetnd.com/prod.cdn.watch.aetnd.com.s3.amazonaws.com/sites/2/2017/06/MountainMenS6-16x9-template-2048x1152.jpg?w=1920 in order to 14.4KiB kb.
- The competitor's grammarly.com meta title is: Free Grammar Checker | Grammarly .
- When the homepage of the competitor history.com is loaded once, 191 objects are downloaded (files, JS scripts, etc.).
- Graphic files (on the homepage of the competitor grammarly.com) have a size of 916 kb.
- It would be an advantage to compress the image at the main domain: https://www.amnesty.org.uk/themes/proto/assets/images/search-icon.png in order to 837B kb.