Mini Content Marketing comparison of websites for amnesty.org.uk

vocabulary.com

75%
Change competitor

history.com

26%
Change competitor

grammarly.com

24%
Change competitor

pancan.org

17%
Change competitor

amnesty.org.uk

15%

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Submit better competitors

SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric amnesty.org.uk history.com vocabulary.com grammarly.com pancan.org
Twitter followers x x x x x
Twitter following (account is following) x x x x x
Twitter likes x x x x x
Instagram followers x x x x x
Instagram following (account is following) x x x x x
Youtube subscribers x x x x 4010
Youtube comments x x x x x
Youtube videos x x x x 254

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric amnesty.org.uk history.com vocabulary.com grammarly.com pancan.org
Number of Referring Backlinks (Content Popularity) (day) 743,534 4,690,057 1,615,636 1,858,924 207,721
Number of Referring Domains (Content Popularity) (day) 15,845 99,925 24,009 26,375 5,866
Number of URLs found in the index (day) 211,960 288,880 503,182 77,319 2,780,549
Number of IPs that refer to domain (day) 11,659 61,619 19,365 20,182 3,864
Number of subnets that refer to domain (day) 8,148 33,464 13,317 13,050 3,129
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 202 1,413 548 1,077 108
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 1,351 20,198 9,260 863,273 621
Number of governmental and .gov - related domains that refer to domain (day) 40 159 32 21 21
Number of government and .gov - related external backlinks that link to domain (day) 12,867 1,187 426 960 160
The exact number of educational domains that refer to domain (day) 55 1,136 217 479 108
Number of Backlinks from .EDU Domains (Content Popularity) (day) 204 17,059 1,166 25,062 621
The exact number of government domains that refer to domain (day) 6 130 10 10 21
The exact number of government links that refer to domain (day) 60 1,050 76 19 160
Average number of outgoing links to unique domains for that domain (day) 5 6 2 1 4
The number of outgoing links for this domain (day) 5 12 2 1 4
Average number of internal links for domain (day) 43 40 48 7 11
Link Strength of Referring Domains (Content Popularity) (day) 54 66 59 55 47
Authority of Referring Domains (Content Popularity) (day) 62 75 63 39 62
TrustMetric value for domain (day) - Majestic metric 62 75 63 39 62

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Home | Amnesty International UK
Desktop speed score 50
Mobile speed score 37
Mobile usability score 100
Number of all page resources 118
Number of static page resources 61
Number of JS page resources 41
Number of styles (CSS) page resources 25
Total request weight 20 kb
HTML response weight 167 kb
CSS response weight 167 kb
Images response weight 559 kb
JS response weight 2076 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Avoid landing page redirects for the following chain of redirected URLs
http://amnesty.org.uk/
https://amnesty.org.uk/
https://www.amnesty.org.uk/
Cache (desktop) by setting expiry date for
https://m.addthisedge.com/live/boost/amnestyuk/_ate.track.config_resp
https://cdn.optimizely.com/js/3262330469.js
https://c.flx1.com/4-15264.js?id=15264&m=4?id=15264&m=4
Cache (mobile) by setting expiry date for
https://load.s3.amazonaws.com/pixel.gif
https://m.addthisedge.com/live/boost/amnestyuk/_ate.track.config_resp
https://cdn.optimizely.com/js/3262330469.js
Minify your CSS files (desktop)
https://www.amnesty.org.uk/core/themes/stable/css/system/components/hidden.module.css?oschtf - 1KiB (75%)
Minify your CSS files (mobile)
https://www.amnesty.org.uk/core/themes/stable/css/system/components/hidden.module.css?oschtf - 1KiB (75%)
Minify HTML files (desktop)
https://www.amnesty.org.uk/ - 12.2KiB (24%)
Minify HTML files (mobile)
https://www.amnesty.org.uk/ - 12.2KiB (24%)
Minify JavaScript files (desktop)
https://www.amnesty.org.uk/themes/proto/assets/js/custom.js?v=1.x - 22.4KiB (45%)
https://www.amnesty.org.uk/themes/proto/assets/js/vendor/jquery.fancybox.js?v=8.2.8 - 16.9KiB (36%)
https://www.amnesty.org.uk/core/misc/drupal.js?v=8.2.8 - 14.8KiB (78%)
Minify JavaScript files (mobile)
https://www.amnesty.org.uk/themes/proto/assets/js/custom.js?v=1.x - 22.4KiB (45%)
https://www.amnesty.org.uk/themes/proto/assets/js/vendor/jquery.fancybox.js?v=8.2.8 - 16.9KiB (36%)
https://www.amnesty.org.uk/core/misc/drupal.js?v=8.2.8 - 14.8KiB (78%)
Optimize image files (desktop)
https://www.amnesty.org.uk/files/styles/homepage_slider/s3fs/2017-06/shawkan-home.jpg?No.mIW.s5EGKgAjRrDEbBqbGJUt.ARS5&itok=nTCdT_2X - 23.7KiB (78%)
https://www.amnesty.org.uk/files/styles/aiuk_hp_news/s3fs/2017-07/Mosul_2_0.jpg?h1Zui.Z8avz1K2VhW1Tlcv8xq3tKqCud&itok=H1xvgtJe - 17.1KiB (70%)
https://www.amnesty.org.uk/files/styles/homepage_slider/s3fs/2017-05/privacy300x300.jpg?B56vn_XOnnR11OvmtLasnbu0NAwkVvpN&itok=2DBQ8aXI - 16.2KiB (77%)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 540.
  • The competing domain history.com has achieved a score of 980

Content

  • The word or combination of words with the best median result regarding the frequency on the competitors website is vocabulary (based on first 10 subpages of examined domain).
  • The term policy only appears on one competitor's website - vocabulary.com.
  • Competitor vocabulary.com has achieved a value of 548 for the metric: "Number of referring .EDU and .EDU-like domains (daily value)".
  • Competitor vocabulary.com has achieved a value of 426 for the metric: "Number of incoming backlinks from .GOV and .GOV - like domains (daily value)".
  • Competitor vocabulary.com has achieved a value of 48 for the metric:"Average number of internal links".

Social media

  • Facebook gives the category Charity Organization for the domain pancan.org.
  • The main domain has an Instagram account.
  • 100% of this group of domains has a Facebook account.
  • 60% of this group of domains has a Google+ account.
  • On Facebook, the main domain is followed by 439094 fans.

Seo

  • The data of the search engine results was updated on the 2020-01-15 for the domain pancan.org.
  • The competitors (pancan.org) best performing keyword is tumor and it was found on the position 79
  • In the search engine rankings below, the average position for the competitor history.com is: 56.
  • This free report has been updated for the main domain on 2020-01-09.
  • The domain grammarly.com has the best search engine rankings average position.

Server

  • The HTML script of the competitor grammarly.com weighs 4073 kb.
  • Some links and buttons are too small and can cause problems for website visitors of the competitor grammarly.com website.
  • The CSS file on the main domain https://www.amnesty.org.uk/core/themes/stable/css/system/components/hidden.module.css?oschtf could be compressed to save 75% - 1KiB kb.
  • The compression of the HTML together with INLINE CSS and JS enables the main domain website to save 12.2KiB kb each time the page is loaded.
  • The HTML script of the main domain weighs 2076 kb.