Mini Content Marketing comparison of websites for amnesty.org.uk

vocabulary.com

75%
Change competitor

history.com

26%
Change competitor

grammarly.com

24%
Change competitor

pancan.org

17%
Change competitor

amnesty.org.uk

15%

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Submit better competitors

SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric amnesty.org.uk history.com vocabulary.com grammarly.com pancan.org
Twitter followers x 2702076 x 187459 x
Twitter following (account is following) x 524 x 3749 x
Twitter likes x x x x x
Instagram followers x x x x x
Instagram following (account is following) x x x x x
Youtube subscribers x x x x 2640
Youtube comments x x x x x
Youtube videos x x x x 216

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric amnesty.org.uk history.com vocabulary.com grammarly.com pancan.org
Number of Referring Backlinks (Content Popularity) (day) 743,534 4,690,057 1,615,636 1,858,924 207,721
Number of Referring Domains (Content Popularity) (day) 15,845 99,925 24,009 26,375 5,866
Number of URLs found in the index (day) 211,960 288,880 503,182 77,319 2,780,549
Number of IPs that refer to domain (day) 11,659 61,619 19,365 20,182 3,864
Number of subnets that refer to domain (day) 8,148 33,464 13,317 13,050 3,129
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 202 1,413 548 1,077 108
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 1,351 20,198 9,260 863,273 621
Number of governmental and .gov - related domains that refer to domain (day) 40 159 32 21 21
Number of government and .gov - related external backlinks that link to domain (day) 12,867 1,187 426 960 160
The exact number of educational domains that refer to domain (day) 55 1,136 217 479 108
Number of Backlinks from .EDU Domains (Content Popularity) (day) 204 17,059 1,166 25,062 621
The exact number of government domains that refer to domain (day) 6 130 10 10 21
The exact number of government links that refer to domain (day) 60 1,050 76 19 160
Average number of outgoing links to unique domains for that domain (day) 5 6 2 1 4
The number of outgoing links for this domain (day) 5 12 2 1 4
Average number of internal links for domain (day) 43 40 48 7 11
Link Strength of Referring Domains (Content Popularity) (day) 54 66 59 55 47
Authority of Referring Domains (Content Popularity) (day) 62 75 63 39 62
TrustMetric value for domain (day) - Majestic metric 62 75 63 39 62

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Home | Amnesty International UK
Desktop speed score 50
Mobile speed score 37
Mobile usability score 100
Number of all page resources 118
Number of static page resources 61
Number of JS page resources 41
Number of styles (CSS) page resources 25
Total request weight 20 kb
HTML response weight 167 kb
CSS response weight 167 kb
Images response weight 559 kb
JS response weight 2076 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Avoid landing page redirects for the following chain of redirected URLs
http://amnesty.org.uk/
https://amnesty.org.uk/
https://www.amnesty.org.uk/
Cache (desktop) by setting expiry date for
https://m.addthisedge.com/live/boost/amnestyuk/_ate.track.config_resp
https://cdn.optimizely.com/js/3262330469.js
https://c.flx1.com/4-15264.js?id=15264&m=4?id=15264&m=4
Cache (mobile) by setting expiry date for
https://load.s3.amazonaws.com/pixel.gif
https://m.addthisedge.com/live/boost/amnestyuk/_ate.track.config_resp
https://cdn.optimizely.com/js/3262330469.js
Minify your CSS files (desktop)
https://www.amnesty.org.uk/core/themes/stable/css/system/components/hidden.module.css?oschtf - 1KiB (75%)
Minify your CSS files (mobile)
https://www.amnesty.org.uk/core/themes/stable/css/system/components/hidden.module.css?oschtf - 1KiB (75%)
Minify HTML files (desktop)
https://www.amnesty.org.uk/ - 12.2KiB (24%)
Minify HTML files (mobile)
https://www.amnesty.org.uk/ - 12.2KiB (24%)
Minify JavaScript files (desktop)
https://www.amnesty.org.uk/themes/proto/assets/js/custom.js?v=1.x - 22.4KiB (45%)
https://www.amnesty.org.uk/themes/proto/assets/js/vendor/jquery.fancybox.js?v=8.2.8 - 16.9KiB (36%)
https://www.amnesty.org.uk/core/misc/drupal.js?v=8.2.8 - 14.8KiB (78%)
Minify JavaScript files (mobile)
https://www.amnesty.org.uk/themes/proto/assets/js/custom.js?v=1.x - 22.4KiB (45%)
https://www.amnesty.org.uk/themes/proto/assets/js/vendor/jquery.fancybox.js?v=8.2.8 - 16.9KiB (36%)
https://www.amnesty.org.uk/core/misc/drupal.js?v=8.2.8 - 14.8KiB (78%)
Optimize image files (desktop)
https://www.amnesty.org.uk/files/styles/homepage_slider/s3fs/2017-06/shawkan-home.jpg?No.mIW.s5EGKgAjRrDEbBqbGJUt.ARS5&itok=nTCdT_2X - 23.7KiB (78%)
https://www.amnesty.org.uk/files/styles/aiuk_hp_news/s3fs/2017-07/Mosul_2_0.jpg?h1Zui.Z8avz1K2VhW1Tlcv8xq3tKqCud&itok=H1xvgtJe - 17.1KiB (70%)
https://www.amnesty.org.uk/files/styles/homepage_slider/s3fs/2017-05/privacy300x300.jpg?B56vn_XOnnR11OvmtLasnbu0NAwkVvpN&itok=2DBQ8aXI - 16.2KiB (77%)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 540.
  • The competing domain history.com has achieved a score of 980

Content

  • The word or combination of words with the worst "Count on Page" result is hire find (based first 10 subpages of the domain under investigation).
  • The word or combination of words with the lowest median result regarding the frequency is improve your (based on first 10 subpages of examined domain).
  • The ratio of the number of words and word combinations on the main domains to the benchmark of the competition sites is "166:193".
  • The competitor vocabulary.com has achieved a value of 19365 for the metric: "Number of referring domains from different IPs (daily value)".
  • The competitor vocabulary.com has achieved a value of 32 for the metric: "Number of referring .GOV and .GOV - similar domains (daily value)".

Social media

  • The domain grammarly.com has a Linkedin account.
  • 100% of this group of domains has a Facebook account.
  • 60% of this group of domains has a Google+ account.
  • 20% of this group of domains has a Youtube account.
  • The main domain has a following number on twitter account of 2652

Seo

  • The data of the search engine results was updated on the 2020-01-15 for the domain pancan.org.
  • The competitor grammarly.com should get at least 612773 visitors from the search engine per month.
  • The average position in the search engine rankings for the main domain is 71.
  • The domain grammarly.com has the best search engine rankings average position.
  • The domain :domain is the competitor with the most expected visitors per month from the search engine

Server

  • Static objects of the competitor history.com are numerous and http://bundler.watch.aetnd.com/fonts/icon-fonts.woff, http://bundler.watch.aetnd.com/images/aenetworks/aetn-charcoal-stacked.svg, http://bundler.watch.aetnd.com/images/history/logo.svg, http://bundler.watch.aetnd.com/images/icons/icon-cable-provider.svg could have information about their expiry date and be loaded from the cache of the browser.
  • When the homepage of the competitor grammarly.com is loaded once, 86 objects are downloaded (files, JS scripts, etc.).
  • The number of Javascript resources (on the homepage of the competitor grammarly.com) is 32 .
  • It would be an advantage to compress the image at the main domain: https://www.amnesty.org.uk/themes/proto/assets/images/page-header-logo-palette-1.png in order to 1.3KiB kb.
  • The total amount of the website requests on the main domain was calculated at 20 kb.