Mini Content Marketing comparison of websites for


Other competitor

Define competitor

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Twitter followers x
Twitter following (account is following) x
Twitter likes x
Instagram followers x
Instagram following (account is following) x
Youtube subscribers x
Youtube comments x
Youtube videos x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Number of Referring Backlinks (Content Popularity) (day) 8,576,552
Number of Referring Domains (Content Popularity) (day) 65,014
Number of URLs found in the index (day) 1,548,766
Number of IPs that refer to domain (day) 44,639
Number of subnets that refer to domain (day) 26,458
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 1,037
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 14,593
Number of governmental and .gov - related domains that refer to domain (day) 159
Number of government and .gov - related external backlinks that link to domain (day) 9,081
The exact number of educational domains that refer to domain (day) 657
Number of Backlinks from .EDU Domains (Content Popularity) (day) 9,267
The exact number of government domains that refer to domain (day) 39
The exact number of government links that refer to domain (day) 3,404
Average number of outgoing links to unique domains for that domain (day) 5
The number of outgoing links for this domain (day) 5
Average number of internal links for domain (day) 37
Link Strength of Referring Domains (Content Popularity) (day) 66
Authority of Referring Domains (Content Popularity) (day) 79
TrustMetric value for domain (day) - Majestic metric 79

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Home | Amnesty International
Desktop speed score 75
Mobile speed score 58
Mobile usability score 96
Number of all page resources 40
Number of static page resources 18
Number of JS page resources 14
Number of styles (CSS) page resources 3
Total request weight 6 kb
HTML response weight 76 kb
CSS response weight 602 kb
Images response weight 208 kb
JS response weight 814 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Avoid landing page redirects for the following chain of redirected URLs
Cache (desktop) by setting expiry date for
Cache (mobile) by setting expiry date for
Speed up server response time
Response time in 0.35 seconds
Optimize image files (desktop) - 10.2KiB (15%) - 1.6KiB (12%)
The page content is too wide for the viewport, forcing the user to scroll horizontally. (mobile)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition


  • Die Domain achieved a Score of 1170.

Social media

  • 0% of this group of domains has a Facebook account.
  • 0% of this group of domains has a Google+ account.
  • 0% of this group of domains has a Instagram account.
  • 0% of this group of domains has a LinkedIn account.
  • 0% of this group of domains has a Youtube account.


  • The URL occurs most frequently in the search engine results.
  • The search engine rankings update for the main domain took place on 2019-04-09.
  • The best position ever found for the main domain was 14 and it was found the keyword :keyword.
  • In the search engine rankings above, the average position of the main domain is: 70.
  • The main domain has a number of expected visitor coming from the search engine of 8205 per month (traffic).


  • The main domain size of the website should reach 197,000 pages.
  • The page has 2 unnecessary redirects until it shows a URL with content.
  • It would be an advantage to compress the image at the main domain: in order to 10.2KiB kb.
  • 18 CSS/JSS static elements can be found on the website of the main domain.
  • The version for smartphones and tablets of the main domain has achieved 96 points for user-experience (how user-friendly a website is).