Mini Content Marketing comparison of websites for

Change competitor

Change competitor


Change competitor

Change competitor

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Twitter followers 3691 8322342 x x x
Twitter following (account is following) 1788 1081 x x x
Twitter likes 2454 141 x x x
Instagram followers x x x x x
Instagram following (account is following) x x x x x
Youtube subscribers x x x x x
Youtube comments x x x x x
Youtube videos x x x x x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Number of Referring Backlinks (Content Popularity) (day) 100,572 247,407,602 28,971,255 5,926 783,566
Number of Referring Domains (Content Popularity) (day) 3,039 726,461 178,756 155 10,990
Number of URLs found in the index (day) 52,164 7,349,878 6,506,653 10,916 2,504,338
Number of IPs that refer to domain (day) 2,102 323,779 108,597 146 8,286
Number of subnets that refer to domain (day) 1,760 118,839 52,667 139 5,915
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 88 4,007 874 4 48
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 3,803 566,317 38,874 38 118
Number of governmental and .gov - related domains that refer to domain (day) 4 900 122 x 28
Number of government and .gov - related external backlinks that link to domain (day) 12 16,466 694,322 x 11,597
The exact number of educational domains that refer to domain (day) 83 1,583 463 4 16
Number of Backlinks from .EDU Domains (Content Popularity) (day) 3,797 183,341 13,668 38 24
The exact number of government domains that refer to domain (day) 4 201 38 x x
The exact number of government links that refer to domain (day) 12 4,041 995 x x
Average number of outgoing links to unique domains for that domain (day) 3 1 2 3 13
The number of outgoing links for this domain (day) 7 2 2 5 17
Average number of internal links for domain (day) 9 6 8 34 187
Link Strength of Referring Domains (Content Popularity) (day) 43 90 71 33 48
Authority of Referring Domains (Content Popularity) (day) 47 83 49 35 53
TrustMetric value for domain (day) - Majestic metric 47 83 49 35 53

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
A.R.T. - American Repertory Theater
Desktop speed score 62
Mobile speed score 44
Mobile usability score 100
Number of all page resources 117
Number of static page resources 86
Number of JS page resources 19
Number of styles (CSS) page resources 38
Total request weight 20 kb
HTML response weight 133 kb
CSS response weight 247 kb
Images response weight 750 kb
JS response weight 558 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Cache (desktop) by setting expiry date for
Cache (mobile) by setting expiry date for
Minify your CSS files (desktop) - 4.1KiB (25%) - 2.3KiB (45%) - 1.1KiB (74%)
Minify JavaScript files (desktop) - 6.1KiB (64%) - 5.2KiB (48%) - 5.1KiB (44%)
Minify JavaScript files (mobile) - 23.3KiB (47%) - 945B (54%) - 647B (50%)
Optimize image files (desktop) - 170.8KiB (74%) - 123KiB (73%) - 36.2KiB (69%)

Summary of some information about this domain and its competition


  • Die Domain achieved a Score of 611.
  • The competing domain has achieved a score of 560


  • The most common term on the website is gifs
  • 201 Words / phrases were found at competitor "".
  • The word or combination of words with the best median result regarding the frequency on the competitors website is crossing (based on first 10 subpages of examined domain).
  • Competitor has reached a value of 6506653 for the metric: "Number of URLs found in the index (daily value)".
  • The competitor has reached a value of 2 for the metric: "Average number of outgoing links to different domains".

Social media

  • The main domain has a Google+ account.
  • 20% of this group of domains has a Instagram account.
  • On Facebook, the main domain is followed by 8065 fans.
  • The number of Twitter tweets belonging to the main domain tweet account is 3538 (since the last update).
  • On Twitter, the main domain ha an activity of 3691 tweets.


  • Of all the URLs found in the domain, "" is the most frequently found URL in the search results.
  • The data of the search engine results was updated on the 2020-02-09 for the domain
  • The URL is the most common search engine result in our search engine rankings
  • In the search engine rankings above, the average position of the main domain is: 69.
  • The competing websites have an average search engine position of 2886242 in our rankings.


  • The page has 3 unnecessary redirects until it shows a URL with content.
  • It would be an advantage to compress the image at the competitor website: in order to 1.6KiB kb.
  • The total amount of the website requests on competitor was calculated at 17 kb.
  • Some links and buttons are too small and can cause problems for website visitors of the competitor website.
  • The CSS file on the competitor could be compressed to save 50% - 612B kb.