Mini
Content Marketing comparison of websites for americanrepertorytheater.org
giphy.com
theguardian.com
americanrepertorytheater.org
thecrossing.church
babycentre.co.uk
Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
SEO: Number of expected visitors from the search engine
Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.
Social media statistics
Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).
This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
| Metric | americanrepertorytheater.org | theguardian.com | giphy.com | thecrossing.church | babycentre.co.uk | |
|---|---|---|---|---|---|---|
Facebook
|
Facebook fans | x | x | x | x | x |
Twitter
|
Tweets | x | x | x | x | x |
| Twitter followers | x | x | x | x | x | |
| Twitter following (account is following) | x | x | x | x | x | |
| Twitter likes | x | x | x | x | x | |
Instagram
|
Instagram posts | x | x | x | x | x |
| Instagram followers | x | x | x | x | x | |
| Instagram following (account is following) | x | x | x | x | x | |
Youtube
|
Youtube views | x | x | x | x | x |
| Youtube subscribers | x | x | x | x | x | |
| Youtube comments | x | x | x | x | x | |
| Youtube videos | x | x | x | x | x |
Number of referring external websites - an important source of visitors
Number of backlinks and other important metrics
| Metric | americanrepertorytheater.org | theguardian.com | giphy.com | thecrossing.church | babycentre.co.uk |
|---|---|---|---|---|---|
| Number of Referring Backlinks (Content Popularity) (day) | 100,572 | 247,407,602 | 28,971,255 | 5,926 | 783,566 |
| Number of Referring Domains (Content Popularity) (day) | 3,039 | 726,461 | 178,756 | 155 | 10,990 |
| Number of URLs found in the index (day) | 52,164 | 7,349,878 | 6,506,653 | 10,916 | 2,504,338 |
| Number of IPs that refer to domain (day) | 2,102 | 323,779 | 108,597 | 146 | 8,286 |
| Number of subnets that refer to domain (day) | 1,760 | 118,839 | 52,667 | 139 | 5,915 |
| Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) | 88 | 4,007 | 874 | 4 | 48 |
| Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) | 3,803 | 566,317 | 38,874 | 38 | 118 |
| Number of governmental and .gov - related domains that refer to domain (day) | 4 | 900 | 122 | x | 28 |
| Number of government and .gov - related external backlinks that link to domain (day) | 12 | 16,466 | 694,322 | x | 11,597 |
| The exact number of educational domains that refer to domain (day) | 83 | 1,583 | 463 | 4 | 16 |
| Number of Backlinks from .EDU Domains (Content Popularity) (day) | 3,797 | 183,341 | 13,668 | 38 | 24 |
| The exact number of government domains that refer to domain (day) | 4 | 201 | 38 | x | x |
| The exact number of government links that refer to domain (day) | 12 | 4,041 | 995 | x | x |
| Average number of outgoing links to unique domains for that domain (day) | 3 | 1 | 2 | 3 | 13 |
| The number of outgoing links for this domain (day) | 7 | 2 | 2 | 5 | 17 |
| Average number of internal links for domain (day) | 9 | 6 | 8 | 34 | 187 |
| Link Strength of Referring Domains (Content Popularity) (day) | 43 | 90 | 71 | 33 | 48 |
| Authority of Referring Domains (Content Popularity) (day) | 47 | 83 | 49 | 35 | 53 |
| TrustMetric value for domain (day) - Majestic metric | 47 | 83 | 49 | 35 | 53 |
Keywords research
Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.
Usability scores
User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.
| Page title A.R.T. - American Repertory Theater |
|
| Desktop speed score | 62 |
|---|---|
| Mobile speed score | 44 |
| Mobile usability score | 100 |
| Number of all page resources | 117 |
| Number of static page resources | 86 |
| Number of JS page resources | 19 |
| Number of styles (CSS) page resources | 38 |
| Total request weight | 20 kb |
| HTML response weight | 133 kb |
| CSS response weight | 247 kb |
| Images response weight | 750 kb |
| JS response weight | 558 kb |
Usability - optimization suggestions
Selected advices to optimize loading times.
|
Cache (desktop) by setting expiry date for http://www.googletagmanager.com/gtm.js?id=GTM-N7PJWF
http://connect.facebook.net/en_US/fbevents.js
https://connect.facebook.net/signals/config/120063624998296?v=2.7.18
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Cache (mobile) by setting expiry date for http://m.americanrepertorytheater.org/m2/resources/js/SignalR/jquery-1.6.4.min.js
http://m.americanrepertorytheater.org/m2/resources/js/SignalR/jquery.signalR-2.0.2.min.js
http://m.americanrepertorytheater.org/m2/resources/js/SwitchCaseGroup/helpers/jquery-barcode.min.js
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Minify your CSS files (desktop) http://americanrepertorytheater.org/sites/all/themes/art2012/css/pages.css?osqkdd - 4.1KiB (25%)
http://americanrepertorytheater.org/sites/all/themes/art2012/css/html-reset.css?osqkdd - 2.3KiB (45%)
http://americanrepertorytheater.org/sites/all/themes/art2012/css/layout-fixed.css?osqkdd - 1.1KiB (74%)
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Minify JavaScript files (desktop) https://redirect.instantencore.com/utilities/mowebjavascript/5186636/script.js - 6.1KiB (64%)
http://americanrepertorytheater.org/sites/default/files/js/js__Eb7iH1V8MBmaOTMCn-AKjjwTjh2x6FnwyDSrwrZsBA.js - 5.2KiB (48%)
http://americanrepertorytheater.org/sites/default/files/js/js_5ZvYbR_RpAnAa4Gy_hGCjwhuaBQEWzQIAwlMCStkIuU.js - 5.1KiB (44%)
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Minify JavaScript files (mobile) https://services.instantencore.com/1/App/Init.json?cid=5186636&appversion=1.61.00&platform=webapp&deviceId=cf4e790d-557e-47b0-9921-46e7a7602446&_dc=1500310725048&taccountEmail=&taccountToken=&tsessionKey=&maintainSession=0&tpromoCode=&page=1&start=0&limit=25&callback=Ext.data.JsonP.callback1 - 23.3KiB (47%)
http://m.americanrepertorytheater.org/m2/resources/js/SwitchCaseGroup/helpers/Facebook.js?v=161102 - 945B (54%)
http://m.americanrepertorytheater.org/m2/resources/js/SignalR/server.js?v=161102 - 647B (50%)
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Optimize image files (desktop) http://americanrepertorytheater.org/sites/default/files/styles/tile_large/public/pageimages/Donkey%20Show%20dance%20floor.jpg?itok=THxm9BBT - 170.8KiB (74%)
http://americanrepertorytheater.org/sites/default/files/styles/tile_large/public/pageimages/1718-seasonannounce--wide1.jpg?itok=wzkdEmtR - 123KiB (73%)
http://americanrepertorytheater.org/sites/default/files/styles/tile_small/public/uploaded/pageimages-vertical/1718-obeornGLOW-web-pennyvert.jpg?itok=hzSrLp9E - 36.2KiB (69%)
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Summary of some information about this domain and its competition
Main
- Die Domain achieved a Score of 611.
- The competing domain theguardian.com has achieved a score of 1307
Content
- The word or combination of words with the worst "Count on Page" result is russia about (based first 10 subpages of the domain under investigation).
- Competitor giphy.com has reached a value of 6506653 for the metric: "Number of URLs found in the index (daily value)".
- The competitor giphy.com has achieved a value of 38874 for the metric: "Number of backlinks from .EDU and .EDU-like domains (daily value)".
- The competitor giphy.com has achieved a value of 122 for the metric: "Number of referring .GOV and .GOV - similar domains (daily value)".
- Competitor giphy.com has achieved a value of 995 for the metric: "Number of incoming backlinks from .GOV domains (daily value)".
Social media
- The domain babycentre.co.uk has a Twitter account.
- A link to Twitter was found on the main domain.
- A link to Instagram was found on the competitors website thecrossing.church.
- 80% of this group of domains has a Twitter account.
- On Twitter, the main domain ha an activity of 3538 tweets.
Seo
- The data of the search engine results was updated on the 2020-02-09 for the domain giphy.com.
- In the search engine rankings below, the average position for the competitor giphy.com is: 59.
- The average position in the search engine rankings for the main domain is 69.
- The main domain has a number of expected visitor coming from the search engine of 0 per month (traffic).
- The domain thecrossing.church has the best search engine rankings average position.
Server
- The compression of the HTML together with INLINE CSS and JS enables the competitor theguardian.com website to save 1.2KiB kb each time the page is loaded.
- Graphic files (on the homepage of the competitor babycentre.co.uk) have a size of 740 kb.
- The server of the competitor thecrossing.church responded within0.24 seconds.
- 86 CSS/JSS static elements can be found on the website of the main domain.
- The total amount of the website requests on the main domain was calculated at 20 kb.