Mini
Content Marketing comparison of websites for americanrepertorytheater.org
giphy.com
theguardian.com
americanrepertorytheater.org
thecrossing.church
babycentre.co.uk
Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
SEO: Number of expected visitors from the search engine
Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.
Social media statistics
Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).
This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
| Metric | americanrepertorytheater.org | theguardian.com | giphy.com | thecrossing.church | babycentre.co.uk | |
|---|---|---|---|---|---|---|
Facebook
|
Facebook fans | x | x | x | x | x |
Twitter
|
Tweets | x | x | x | x | x |
| Twitter followers | x | x | x | x | x | |
| Twitter following (account is following) | x | x | x | x | x | |
| Twitter likes | x | x | x | x | x | |
Instagram
|
Instagram posts | x | x | x | x | x |
| Instagram followers | x | x | x | x | x | |
| Instagram following (account is following) | x | x | x | x | x | |
Youtube
|
Youtube views | x | x | x | x | x |
| Youtube subscribers | x | x | x | x | x | |
| Youtube comments | x | x | x | x | x | |
| Youtube videos | x | x | x | x | x |
Number of referring external websites - an important source of visitors
Number of backlinks and other important metrics
| Metric | americanrepertorytheater.org | theguardian.com | giphy.com | thecrossing.church | babycentre.co.uk |
|---|---|---|---|---|---|
| Number of Referring Backlinks (Content Popularity) (day) | 100,572 | 247,407,602 | 28,971,255 | 5,926 | 783,566 |
| Number of Referring Domains (Content Popularity) (day) | 3,039 | 726,461 | 178,756 | 155 | 10,990 |
| Number of URLs found in the index (day) | 52,164 | 7,349,878 | 6,506,653 | 10,916 | 2,504,338 |
| Number of IPs that refer to domain (day) | 2,102 | 323,779 | 108,597 | 146 | 8,286 |
| Number of subnets that refer to domain (day) | 1,760 | 118,839 | 52,667 | 139 | 5,915 |
| Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) | 88 | 4,007 | 874 | 4 | 48 |
| Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) | 3,803 | 566,317 | 38,874 | 38 | 118 |
| Number of governmental and .gov - related domains that refer to domain (day) | 4 | 900 | 122 | x | 28 |
| Number of government and .gov - related external backlinks that link to domain (day) | 12 | 16,466 | 694,322 | x | 11,597 |
| The exact number of educational domains that refer to domain (day) | 83 | 1,583 | 463 | 4 | 16 |
| Number of Backlinks from .EDU Domains (Content Popularity) (day) | 3,797 | 183,341 | 13,668 | 38 | 24 |
| The exact number of government domains that refer to domain (day) | 4 | 201 | 38 | x | x |
| The exact number of government links that refer to domain (day) | 12 | 4,041 | 995 | x | x |
| Average number of outgoing links to unique domains for that domain (day) | 3 | 1 | 2 | 3 | 13 |
| The number of outgoing links for this domain (day) | 7 | 2 | 2 | 5 | 17 |
| Average number of internal links for domain (day) | 9 | 6 | 8 | 34 | 187 |
| Link Strength of Referring Domains (Content Popularity) (day) | 43 | 90 | 71 | 33 | 48 |
| Authority of Referring Domains (Content Popularity) (day) | 47 | 83 | 49 | 35 | 53 |
| TrustMetric value for domain (day) - Majestic metric | 47 | 83 | 49 | 35 | 53 |
Keywords research
Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.
Usability scores
User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.
| Page title A.R.T. - American Repertory Theater |
|
| Desktop speed score | 62 |
|---|---|
| Mobile speed score | 44 |
| Mobile usability score | 100 |
| Number of all page resources | 117 |
| Number of static page resources | 86 |
| Number of JS page resources | 19 |
| Number of styles (CSS) page resources | 38 |
| Total request weight | 20 kb |
| HTML response weight | 133 kb |
| CSS response weight | 247 kb |
| Images response weight | 750 kb |
| JS response weight | 558 kb |
Usability - optimization suggestions
Selected advices to optimize loading times.
|
Cache (desktop) by setting expiry date for http://www.googletagmanager.com/gtm.js?id=GTM-N7PJWF
http://connect.facebook.net/en_US/fbevents.js
https://connect.facebook.net/signals/config/120063624998296?v=2.7.18
|
|
Cache (mobile) by setting expiry date for http://m.americanrepertorytheater.org/m2/resources/js/SignalR/jquery-1.6.4.min.js
http://m.americanrepertorytheater.org/m2/resources/js/SignalR/jquery.signalR-2.0.2.min.js
http://m.americanrepertorytheater.org/m2/resources/js/SwitchCaseGroup/helpers/jquery-barcode.min.js
|
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Minify your CSS files (desktop) http://americanrepertorytheater.org/sites/all/themes/art2012/css/pages.css?osqkdd - 4.1KiB (25%)
http://americanrepertorytheater.org/sites/all/themes/art2012/css/html-reset.css?osqkdd - 2.3KiB (45%)
http://americanrepertorytheater.org/sites/all/themes/art2012/css/layout-fixed.css?osqkdd - 1.1KiB (74%)
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Minify JavaScript files (desktop) https://redirect.instantencore.com/utilities/mowebjavascript/5186636/script.js - 6.1KiB (64%)
http://americanrepertorytheater.org/sites/default/files/js/js__Eb7iH1V8MBmaOTMCn-AKjjwTjh2x6FnwyDSrwrZsBA.js - 5.2KiB (48%)
http://americanrepertorytheater.org/sites/default/files/js/js_5ZvYbR_RpAnAa4Gy_hGCjwhuaBQEWzQIAwlMCStkIuU.js - 5.1KiB (44%)
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Minify JavaScript files (mobile) https://services.instantencore.com/1/App/Init.json?cid=5186636&appversion=1.61.00&platform=webapp&deviceId=cf4e790d-557e-47b0-9921-46e7a7602446&_dc=1500310725048&taccountEmail=&taccountToken=&tsessionKey=&maintainSession=0&tpromoCode=&page=1&start=0&limit=25&callback=Ext.data.JsonP.callback1 - 23.3KiB (47%)
http://m.americanrepertorytheater.org/m2/resources/js/SwitchCaseGroup/helpers/Facebook.js?v=161102 - 945B (54%)
http://m.americanrepertorytheater.org/m2/resources/js/SignalR/server.js?v=161102 - 647B (50%)
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Optimize image files (desktop) http://americanrepertorytheater.org/sites/default/files/styles/tile_large/public/pageimages/Donkey%20Show%20dance%20floor.jpg?itok=THxm9BBT - 170.8KiB (74%)
http://americanrepertorytheater.org/sites/default/files/styles/tile_large/public/pageimages/1718-seasonannounce--wide1.jpg?itok=wzkdEmtR - 123KiB (73%)
http://americanrepertorytheater.org/sites/default/files/styles/tile_small/public/uploaded/pageimages-vertical/1718-obeornGLOW-web-pennyvert.jpg?itok=hzSrLp9E - 36.2KiB (69%)
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Summary of some information about this domain and its competition
Main
- Die Domain achieved a Score of 611.
- The competing domain babycentre.co.uk has achieved a score of 510
Content
- For the popular word gifs, this would be a similar word combination: animated gifs, reaction gifs, create gifs, best gifs, funny gifs
- We think there is a blog section on the competitors website "babycentre.co.uk".
- The term oberon only appears on this website and not on the websites of the competition.
- The term that appears on all competitors websites, but not on the website of the main domain, is from.
- Competitor giphy.com has reached a value of 2 for the metric: "Number of outgoing links".
Social media
- The domain babycentre.co.uk has a Twitter account.
- 80% of this group of domains has a Twitter account.
- alerts-new.social_media.competitor_fans_currently_FACEBOOK.0
- The number of Twitter fans belonging to the main domain facebook account is 3691 (since the last update).
- The number of Twitter tweets belonging to the competitor theguardian.com tweet account is 579057 (since the last update).
Seo
- Of all the URLs found in the domain thecrossing.church, "https://thecrossing.church/" is the most frequently found URL in the search results.
- This free report has been updated for the competitor theguardian.com on 2020-02-10.
- The URL https://americanrepertorytheater.org/shows-events/extraordinary/ occurs most frequently in the search engine results.
- In the search engine rankings above, the average position of the main domain is: 69.
- The domain thecrossing.church has the best search engine rankings average position.
Server
- It would be an advantage to compress the image at the competitor thecrossing.church website: https://thecrossing.church/Themes/TheCrossing_v2/Assets/Images/horizon.png in order to 13.8KiB kb.
- The competitor's giphy.com meta title is: GIPHY | Search All the GIFs & Make Your Own Animated GIF .
- On the homepage, belonging to babycentre.co.uk 5 CSS files can be identified.
- The mobile version of the competitor thecrossing.church achieved 55 points for the server response and website loading times in the Google Insights test.
- The desktop version of the main domain received an Insights value of 62 for the performance.