Mini Content Marketing comparison of websites for americanrepertorytheater.org

giphy.com

70%
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theguardian.com

37%
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americanrepertorytheater.org

17%

thecrossing.church

16%
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babycentre.co.uk

14%
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Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric americanrepertorytheater.org theguardian.com giphy.com thecrossing.church babycentre.co.uk
Twitter followers x x x x x
Twitter following (account is following) x x x x x
Twitter likes x x x x x
Instagram followers x x x x x
Instagram following (account is following) x x x x x
Youtube subscribers x x x x x
Youtube comments x x x x x
Youtube videos x x x x x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric americanrepertorytheater.org theguardian.com giphy.com thecrossing.church babycentre.co.uk
Number of Referring Backlinks (Content Popularity) (day) 100,572 247,407,602 28,971,255 5,926 783,566
Number of Referring Domains (Content Popularity) (day) 3,039 726,461 178,756 155 10,990
Number of URLs found in the index (day) 52,164 7,349,878 6,506,653 10,916 2,504,338
Number of IPs that refer to domain (day) 2,102 323,779 108,597 146 8,286
Number of subnets that refer to domain (day) 1,760 118,839 52,667 139 5,915
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 88 4,007 874 4 48
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 3,803 566,317 38,874 38 118
Number of governmental and .gov - related domains that refer to domain (day) 4 900 122 x 28
Number of government and .gov - related external backlinks that link to domain (day) 12 16,466 694,322 x 11,597
The exact number of educational domains that refer to domain (day) 83 1,583 463 4 16
Number of Backlinks from .EDU Domains (Content Popularity) (day) 3,797 183,341 13,668 38 24
The exact number of government domains that refer to domain (day) 4 201 38 x x
The exact number of government links that refer to domain (day) 12 4,041 995 x x
Average number of outgoing links to unique domains for that domain (day) 3 1 2 3 13
The number of outgoing links for this domain (day) 7 2 2 5 17
Average number of internal links for domain (day) 9 6 8 34 187
Link Strength of Referring Domains (Content Popularity) (day) 43 90 71 33 48
Authority of Referring Domains (Content Popularity) (day) 47 83 49 35 53
TrustMetric value for domain (day) - Majestic metric 47 83 49 35 53

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
A.R.T. - American Repertory Theater
Desktop speed score 62
Mobile speed score 44
Mobile usability score 100
Number of all page resources 117
Number of static page resources 86
Number of JS page resources 19
Number of styles (CSS) page resources 38
Total request weight 20 kb
HTML response weight 133 kb
CSS response weight 247 kb
Images response weight 750 kb
JS response weight 558 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Cache (desktop) by setting expiry date for
http://www.googletagmanager.com/gtm.js?id=GTM-N7PJWF
http://connect.facebook.net/en_US/fbevents.js
https://connect.facebook.net/signals/config/120063624998296?v=2.7.18
Cache (mobile) by setting expiry date for
http://m.americanrepertorytheater.org/m2/resources/js/SignalR/jquery-1.6.4.min.js
http://m.americanrepertorytheater.org/m2/resources/js/SignalR/jquery.signalR-2.0.2.min.js
http://m.americanrepertorytheater.org/m2/resources/js/SwitchCaseGroup/helpers/jquery-barcode.min.js
Minify your CSS files (desktop)
http://americanrepertorytheater.org/sites/all/themes/art2012/css/pages.css?osqkdd - 4.1KiB (25%)
http://americanrepertorytheater.org/sites/all/themes/art2012/css/html-reset.css?osqkdd - 2.3KiB (45%)
http://americanrepertorytheater.org/sites/all/themes/art2012/css/layout-fixed.css?osqkdd - 1.1KiB (74%)
Minify JavaScript files (desktop)
https://redirect.instantencore.com/utilities/mowebjavascript/5186636/script.js - 6.1KiB (64%)
http://americanrepertorytheater.org/sites/default/files/js/js__Eb7iH1V8MBmaOTMCn-AKjjwTjh2x6FnwyDSrwrZsBA.js - 5.2KiB (48%)
http://americanrepertorytheater.org/sites/default/files/js/js_5ZvYbR_RpAnAa4Gy_hGCjwhuaBQEWzQIAwlMCStkIuU.js - 5.1KiB (44%)
Minify JavaScript files (mobile)
https://services.instantencore.com/1/App/Init.json?cid=5186636&appversion=1.61.00&platform=webapp&deviceId=cf4e790d-557e-47b0-9921-46e7a7602446&_dc=1500310725048&taccountEmail=&taccountToken=&tsessionKey=&maintainSession=0&tpromoCode=&page=1&start=0&limit=25&callback=Ext.data.JsonP.callback1 - 23.3KiB (47%)
http://m.americanrepertorytheater.org/m2/resources/js/SwitchCaseGroup/helpers/Facebook.js?v=161102 - 945B (54%)
http://m.americanrepertorytheater.org/m2/resources/js/SignalR/server.js?v=161102 - 647B (50%)
Optimize image files (desktop)
http://americanrepertorytheater.org/sites/default/files/styles/tile_large/public/pageimages/Donkey%20Show%20dance%20floor.jpg?itok=THxm9BBT - 170.8KiB (74%)
http://americanrepertorytheater.org/sites/default/files/styles/tile_large/public/pageimages/1718-seasonannounce--wide1.jpg?itok=wzkdEmtR - 123KiB (73%)
http://americanrepertorytheater.org/sites/default/files/styles/tile_small/public/uploaded/pageimages-vertical/1718-obeornGLOW-web-pennyvert.jpg?itok=hzSrLp9E - 36.2KiB (69%)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 611.
  • The competing domain giphy.com has achieved a score of 2481

Content

  • 239 Words / phrases were found at competitor "babycentre.co.uk".
  • The competitor "babycentre.co.uk" enables visitors to subscribe to their newsletter list.
  • The term what only appears on one competitor's website - giphy.com.
  • The competitor giphy.com has achieved a value of 52667 for the metric: "Number of referring domains from different IP C blocks".
  • Competitor giphy.com has achieved a value of 874 for the metric: "Number of referring .EDU and .EDU-like domains (daily value)".

Social media

  • The main domain has a Twitter account.
  • The main domain has a Google+ account.
  • 40% of this group of domains has a Google+ account.
  • 20% of this group of domains has a Instagram account.
  • On Twitter, the main domain ha a favorites number of 2454 tweets.

Seo

  • The average position in the search engine rankings for the website giphy.com is 59.
  • The competitor theguardian.com should get at least 10397609 visitors from the search engine per month.
  • This free report has been updated for the main domain on 2019-11-26.
  • The domain :domain is the competitor with the most expected visitors per month from the search engine
  • The competing websites have an average search engine position of 2886242 in our rankings.

Server

  • Static objects of the competitor thecrossing.church are numerous and https://www.google-analytics.com/analytics.js could have information about their expiry date and be loaded from the cache of the browser.
  • The total amount of the website requests on competitor giphy.com was calculated at 17 kb.
  • The HTML script of the competitor theguardian.com weighs 1819 kb.
  • The mobile version of the competitor theguardian.com achieved 62 points for the server response and website loading times in the Google Insights test.
  • The CSS file on the main domain http://americanrepertorytheater.org/sites/all/themes/art2012/css/om_maximenu.css?osqkdd could be compressed to save 18% - 555B kb.