Mini Content Marketing comparison of websites for

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Change competitor


Change competitor

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Twitter followers x 15901 x x x
Twitter following (account is following) x 328 x x x
Twitter likes x x x x x
Instagram followers x x x x x
Instagram following (account is following) x x x x x
Youtube subscribers x x x x 14600
Youtube comments x x x x x
Youtube videos x x x x 209

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Number of Referring Backlinks (Content Popularity) (day) 4,881,602 7,881,367 1,601,357 6,486,624 6,943,836
Number of Referring Domains (Content Popularity) (day) 50,490 68,489 14,623 11,138 5,045
Number of URLs found in the index (day) 438,561 58,023 428,318 260,051 10,510,426
Number of IPs that refer to domain (day) 32,531 44,016 10,722 8,610 3,995
Number of subnets that refer to domain (day) 19,842 24,899 7,564 6,688 3,216
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 1,331 762 170 500 524
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 43,316 6,248 1,381 3,444 1,999,655
Number of governmental and .gov - related domains that refer to domain (day) 337 61 14 66 75
Number of government and .gov - related external backlinks that link to domain (day) 14,532 162 47 554 3,866
The exact number of educational domains that refer to domain (day) 1,129 610 133 361 78
Number of Backlinks from .EDU Domains (Content Popularity) (day) 41,756 4,278 1,227 2,336 2,038
The exact number of government domains that refer to domain (day) 287 47 8 47 6
The exact number of government links that refer to domain (day) 14,371 129 23 473 23
Average number of outgoing links to unique domains for that domain (day) 0 4 5 2 0
The number of outgoing links for this domain (day) 0 4 14 3 0
Average number of internal links for domain (day) 15 14 156 31 6
Link Strength of Referring Domains (Content Popularity) (day) 63 63 59 53 58
Authority of Referring Domains (Content Popularity) (day) 73 61 38 66 62
TrustMetric value for domain (day) - Majestic metric 73 61 38 66 62

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
American Bar Association
Desktop speed score 54
Mobile speed score 37
Mobile usability score 66
Number of all page resources 80
Number of static page resources 67
Number of JS page resources 26
Number of styles (CSS) page resources 9
Total request weight 11 kb
HTML response weight 86 kb
CSS response weight 274 kb
Images response weight 1265 kb
JS response weight 1065 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Avoid landing page redirects for the following chain of redirected URLs
Cache (desktop) by setting expiry date for
Cache (mobile) by setting expiry date for
Minify HTML files (desktop) - 1.4KiB (15%)
Minify HTML files (mobile) - 1.4KiB (15%)
Minify JavaScript files (desktop) - 1KiB (13%)
Minify JavaScript files (mobile) - 1KiB (13%)
Optimize image files (desktop) - 109.5KiB (85%) - 44.1KiB (78%) - 43.7KiB (71%)
Some texts on your page renders in a way that may be difficult for some of your visitors to read. (mobile)
Configure a viewport for mobile page, ex.
<meta name="viewport" content="width=device-width, initial-scale=1">
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition


  • Die Domain achieved a Score of 770.
  • The competing domain has achieved a score of 938


  • The word or combination of words with the best median result regarding the frequency on the competitors website is quality (based on first 10 subpages of examined domain).
  • It is very likely that you can register and open a user account on the competitors website "".
  • The term article only occurs on the website and not on the website of the main domain.
  • The competitor has achieved a value of 6943836 for the metric: "Number of incoming backlinks (daily value)".
  • The competitor has achieved a value of 62 for the metric: "Trust metric - Majestic metric".

Social media

  • 20% of this group of domains has a Instagram account.
  • The competitor youtube account has reached a subscribers number of 11000 (since the last update)
  • The number of Twitter Following for the competitor tweet account is 3376 (since the last update).
  • The number of Twitter tweets belonging to the main domain tweet account is 31856 (since the last update).
  • On Twitter, the main domain ha a favorites number of 13464 tweets.


  • The data of the search engine results was updated on the 2020-01-30 for the domain
  • The competitor should get at least 1269692 visitors from the search engine per month.
  • This free report has been updated for the main domain on 2020-02-03.
  • The average position in the search engine rankings for the main domain is 58.
  • The domain has the best search engine rankings average position.


  • AJavascript on the competitor hold 82% of all data transfers.
  • Static objects of the competitor are numerous and,,, could have information about their expiry date and be loaded from the cache of the browser.
  • It would be an advantage to compress the image at the main domain: in order to 1.1KiB kb.
  • The HTML script of the main domain weighs 1065 kb.
  • Due to the font size being smaller than optimal, some texts on the main domain website may appear illegible to visitors on the mobile device.