Mini
Content Marketing comparison of websites for amazon.co.uk
homedepot.com
78%
Change competitor
thebalance.com
24%
Change competitor
vocabulary.com
23%
Change competitor
amazon.co.uk
17%
hbr.org
11%
Change competitor
Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
SEO: Number of expected visitors from the search engine
Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.
Social media statistics
Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).
This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
| Metric | amazon.co.uk | vocabulary.com | thebalance.com | homedepot.com | hbr.org | |
|---|---|---|---|---|---|---|
Facebook
|
Facebook fans | x | x | x | x | x |
Twitter
|
Tweets | x | x | x | x | x |
| Twitter followers | x | x | x | x | x | |
| Twitter following (account is following) | x | x | x | x | x | |
| Twitter likes | x | x | x | x | x | |
Instagram
|
Instagram posts | x | x | x | x | x |
| Instagram followers | x | x | x | x | x | |
| Instagram following (account is following) | x | x | x | x | x | |
Youtube
|
Youtube views | x | x | x | x | x |
| Youtube subscribers | x | x | x | x | x | |
| Youtube comments | x | x | x | x | x | |
| Youtube videos | x | x | x | x | x |
Number of referring external websites - an important source of visitors
Number of backlinks and other important metrics
| Metric | amazon.co.uk | vocabulary.com | thebalance.com | homedepot.com | hbr.org |
|---|---|---|---|---|---|
| Number of Referring Backlinks (Content Popularity) (day) | 512,215,639 | 1,615,636 | 7,881,367 | 20,614,504 | 22,589,026 |
| Number of Referring Domains (Content Popularity) (day) | 408,794 | 24,009 | 68,489 | 88,517 | 160,569 |
| Number of URLs found in the index (day) | 110,383,847 | 503,182 | 58,023 | 12,374,664 | 560,379 |
| Number of IPs that refer to domain (day) | 173,769 | 19,365 | 44,016 | 49,172 | 95,599 |
| Number of subnets that refer to domain (day) | 71,172 | 13,317 | 24,899 | 26,271 | 49,797 |
| Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) | 1,589 | 548 | 762 | 380 | 1,751 |
| Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) | 407,644 | 9,260 | 6,248 | 5,541 | 652,736 |
| Number of governmental and .gov - related domains that refer to domain (day) | 208 | 32 | 61 | 117 | 173 |
| Number of government and .gov - related external backlinks that link to domain (day) | 4,662 | 426 | 162 | 732 | 2,679 |
| The exact number of educational domains that refer to domain (day) | 469 | 217 | 610 | 347 | 1,101 |
| Number of Backlinks from .EDU Domains (Content Popularity) (day) | 39,074 | 1,166 | 4,278 | 5,347 | 539,460 |
| The exact number of government domains that refer to domain (day) | 19 | 10 | 47 | 110 | 102 |
| The exact number of government links that refer to domain (day) | 500 | 76 | 129 | 722 | 690 |
| Average number of outgoing links to unique domains for that domain (day) | 0 | 2 | 4 | 4 | 6 |
| The number of outgoing links for this domain (day) | 0 | 2 | 4 | 4 | 7 |
| Average number of internal links for domain (day) | 2 | 48 | 14 | 72 | 39 |
| Link Strength of Referring Domains (Content Popularity) (day) | 73 | 59 | 63 | 62 | 73 |
| Authority of Referring Domains (Content Popularity) (day) | 82 | 63 | 61 | 81 | 70 |
| TrustMetric value for domain (day) - Majestic metric | 82 | 63 | 61 | 81 | 70 |
Keywords research
Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.
Usability scores
User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.
| Page title Amazon.co.uk: Low Prices in Electronics, Books, Sports Equipment & more |
|
| Desktop speed score | 69 |
|---|---|
| Mobile speed score | 51 |
| Mobile usability score | 99 |
| Number of all page resources | 192 |
| Number of static page resources | 133 |
| Number of JS page resources | 12 |
| Number of styles (CSS) page resources | 4 |
| Total request weight | 41 kb |
| HTML response weight | 475 kb |
| CSS response weight | 364 kb |
| Images response weight | 4749 kb |
| JS response weight | 1142 kb |
Usability - optimization suggestions
Selected advices to optimize loading times.
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Avoid landing page redirects for the following chain of redirected URLs http://amazon.co.uk/
https://amazon.co.uk/
https://www.amazon.co.uk/
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Cache (desktop) by setting expiry date for https://fls-eu.amazon.co.uk/1/batch/1/OP/A1F83G8C2ARO7P:259-5289011-6108567:8191MR19EMNQJMJ7YYM4$uedata=s:%2Fgp%2Fuedata%3Fat%26v%3D0.891.11%26id%3D8191MR19EMNQJMJ7YYM4%26m%3D1%26sc%3Dadblk_no%26pc%3D431%26at%3D432%26t%3D1499760721611%26csmtags%3Dadblk_no%26pty%3DGateway%26spty%3Ddesktop%26pti%3Ddesktop%26tid%3D8191MR19EMNQJMJ7YYM4%26aftb%3D1:432
https://fls-eu.amazon.co.uk/1/batch/1/OP/A1F83G8C2ARO7P:259-5289011-6108567:8191MR19EMNQJMJ7YYM4$uedata=s:%2Fgp%2Fuedata%3Fld%26v%3D0.891.11%26id%3D8191MR19EMNQJMJ7YYM4%26ctb%3D1%26sc0%3DgwAUIReady%26cf0%3D1717%26pc0%3D1718%26ld0%3D1719%26t0%3D1499760722898%26pty%3DGateway%26spty%3Ddesktop%26pti%3Ddesktop%26tid%3D8191MR19EMNQJMJ7YYM4%26aftb%3D1:1719
https://fls-eu.amazon.co.uk/1/batch/1/OP/A1F83G8C2ARO7P:259-5289011-6108567:8191MR19EMNQJMJ7YYM4$uedata=s:%2Fgp%2Fuedata%3Fld%26v%3D0.891.11%26id%3D8191MR19EMNQJMJ7YYM4%26ctb%3D1%26sc0%3DgwAtfAf%26cf0%3D1355%26pc0%3D1356%26ld0%3D1357%26t0%3D1499760722536%26pty%3DGateway%26spty%3Ddesktop%26pti%3Ddesktop%26tid%3D8191MR19EMNQJMJ7YYM4%26aftb%3D1:1357
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Cache (mobile) by setting expiry date for https://fls-eu.amazon.co.uk/1/batch/1/OP/A1F83G8C2ARO7P:260-1150162-4311703:VY1K1GA4ZRYANM3ZZ0GM$uedata=s:%2Fuedata%2Funsticky%2F260-1150162-4311703%2FGateway%2Fntpoffrw%3Fat%26v%3D0.895.0%26id%3DVY1K1GA4ZRYANM3ZZ0GM%26m%3D1%26sc%3Dadblk_no%26pc%3D136%26at%3D137%26t%3D1499760732311%26csmtags%3Dadblk_no%26pty%3Dgateway-phone-web%26spty%3Dsmartphone-card%26pti%3Dmobile%26tid%3DVY1K1GA4ZRYANM3ZZ0GM%26aftb%3D1:138
https://fls-eu.amazon.co.uk/1/batch/1/OP/A1F83G8C2ARO7P:260-1150162-4311703:VY1K1GA4ZRYANM3ZZ0GM$uedata=s:%2Fuedata%2Funsticky%2F260-1150162-4311703%2FGateway%2Fntpoffrw%3Fld%26v%3D0.895.0%26id%3DVY1K1GA4ZRYANM3ZZ0GM%26bf%3Ddall_1-dcm_1-xhr_1-qs_1-ael_1-atob_1-pjs_0-njs_0-cjs_0-rhn_0-sel_0-chrm_0-plg_0-no_0-%26m%3D1%26sc%3DVY1K1GA4ZRYANM3ZZ0GM%26ue%3D3%26bb%3D32%26ns%3D43%26cf%3D64%26af%3D65%26be%3D118%26ne%3D125%26pc%3D126%26tc%3D0%26na_%3D0%26ul_%3D-1499760732174%26_ul%3D-1499760732174%26rd_%3D-1499760732174%26_rd%3D-1499760732174%26fe_%3D0%26lk_%3D0%26_lk%3D0%26co_%3D0%26_co%3D0%26sc_%3D-1499760732174%26rq_%3D0%26rs_%3D0%26_rs%3D0%26dl_%3D0%26di_%3D0%26de_%3D0%26_de%3D0%26_dc%3D0%26ld_%3D0%26_ld%3D-1499760732174%26ntd%3D-2%26ty%3D0%26rc%3D0%26hob%3D1%26hoe%3D6%26ld%3D129%26t%3D1499760732303%26ctb%3D1%26rt%3Dcf%3A0-0-0-0-0-0-0_af%3A0-0-0-0-0-0-0_ld%3A0-0-0-0-0-0-0%26csmtags%3Daui%7Caui%3Aaui_build_date%3A3.17.11.1-2017-06-23%7CgwImgNoCached%7Cfls-eu%7CnetInfo%3Aother%7CpageEncoding%3AUTF-8%26viz%3Dvisible%3A2%26pty%3Dgateway-phone-web%26spty%3Dsmartphone-card%26pti%3Dmobile%26tid%3DVY1K1GA4ZRYANM3ZZ0GM%26aftb%3D1:130
https://fls-eu.amazon.co.uk/1/batch/1/OP/A1F83G8C2ARO7P:260-1150162-4311703:VY1K1GA4ZRYANM3ZZ0GM$uedata=s:%2Fuedata%2Funsticky%2F260-1150162-4311703%2FGateway%2Fntpoffrw%3Fld%26v%3D0.895.0%26id%3DVY1K1GA4ZRYANM3ZZ0GM%26bf%3Ddall_1-dcm_1-xhr_1-qs_1-ael_1-atob_1-pjs_0-njs_0-cjs_0-rhn_0-sel_0-chrm_0-plg_0-no_0-%26sc0%3Dgwm-head-aui-assets%26bb0%3D25%26cf0%3D27%26pc0%3D28%26ld0%3D29%26t0%3D1499760732203%26sc1%3Dgwm%26cf1%3D61%26af1%3D74%26pc1%3D75%26ld1%3D76%26t1%3D1499760732250%26sc2%3Dlg%26af2%3D63%26pc2%3D68%26ld2%3D69%26t2%3D1499760732243%26sc3%3DcsmCELLSframework%26bb3%3D91%26pc3%3D93%26ld3%3D94%26t3%3D1499760732268%26sc4%3DcsmCELLSpdm%26bb4%3D95%26pc4%3D100%26ld4%3D101%26t4%3D1499760732275%26sc5%3DcsmCELLSvpm%26bb5%3D104%26pc5%3D107%26ld5%3D108%26t5%3D1499760732282%26sc6%3DcsmCELLSfem%26bb6%3D111%26pc6%3D114%26ld6%3D115%26t6%3D1499760732289%26ctb%3D1:131
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Speed up server response time
Response time in 0.20 seconds
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Optimize image files (desktop) https://images-eu.ssl-images-amazon.com/images/G/02/videogames/dsv/2017/PD17/Gateway/UK_Digital-Video-Games-PD-GW-Billboards-50_off-Xbox_PSN_480x260._CB506062146_.jpg - 52.3KiB (72%)
https://images-eu.ssl-images-amazon.com/images/G/02/AMAZON-FASHION/2017/FASHION/PROMO/PRIMEDAY2017/UK--SHOES-PD17_GW_BILLBOARD_480x260._CB507158763_.jpg - 37.9KiB (70%)
https://images-eu.ssl-images-amazon.com/images/G/02/uk_xsite2017/pdrefresh/mdivy_2017-07-09T07-06_3fe50b_1057108_UK_X-Site_Prime-Day_480x260._CB504437045_.jpg - 36.9KiB (72%)
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| Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile) |
Summary of some information about this domain and its competition
Main
- Die Domain achieved a Score of 578.
- The competing domain homedepot.com has achieved a score of 2666
Content
- The most common term on the website is your
- The word or combination of words with the worst "Count on Page" result is theatre comedy (based first 10 subpages of the domain under investigation).
- The term depot only occurs on the homedepot.com website and not on the website of the main domain.
- Competitor homedepot.com has reached a value of 88517 for the metric: "Number of referring domains (daily value)".
- Competitor homedepot.com has achieved a value of 110 for the metric: "Number of referring .GOV domains (daily value)".
Social media
- Facebook gives the category Publisher for the domain hbr.org.
- 80% of this group of domains has a Facebook account.
- 40% of this group of domains has a LinkedIn account.
- alerts-new.social_media.competitor_fans_currently_FACEBOOK.0
- The number of Twitter fans belonging to the competitor vocabulary.com tweet account is 60515 (since the last update).
Seo
- This free report has been updated for the main domain on 2020-02-07.
- The URL https://www.homedepot.com/b/Lighting-Lamps/N-5yc1vZc7pd is the most frequent url in our search engine rankings, which belongs to the competitor homedepot.com
- The data of the search engine results was updated on the 2020-02-07 for the domain vocabulary.com.
- The average position in the search engine rankings for the website vocabulary.com is 52.
- The average number of visitors expected from the search engine for the competitors websites is 1845043.
Server
- The competitor`s vocabulary.com size of the website should reach 0 pages.
- The server of the main domain responded within0.2 seconds.
- Title of the homepage for the main domain is Amazon.co.uk: Low Prices in Electronics, Books, Sports Equipment & more .
- Static objects of the competitor thebalance.com are numerous and https://ak.sail-horizon.com/spm/spm.v1.min.js, https://www.googletagmanager.com/gtm.js?id=GTM-5SPGGR, https://www.googletagservices.com/tag/js/gpt.js, https://connect.facebook.net/en_US/fbevents.js could have information about their expiry date and be loaded from the cache of the browser.
- The HTML script of the competitor hbr.org weighs 3114 kb.