Mini Content Marketing comparison of websites for alumnibasel.ch

unibas.ch

96%
Change competitor

alumnibasel.ch

20%

Other competitor

Define competitor

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric alumnibasel.ch unibas.ch
Twitter followers x 11363
Twitter following (account is following) x 927
Twitter likes x x
Instagram followers x x
Instagram following (account is following) x x
Youtube subscribers x 1200
Youtube comments x x
Youtube videos x 173

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric alumnibasel.ch unibas.ch
Number of Referring Backlinks (Content Popularity) (day) x 2,751,870
Number of Referring Domains (Content Popularity) (day) x 19,380
Number of URLs found in the index (day) x 1,344,130
Number of IPs that refer to domain (day) x 13,050
Number of subnets that refer to domain (day) x 9,106
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) x 535
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) x 10,516
Number of governmental and .gov - related domains that refer to domain (day) x 28
Number of government and .gov - related external backlinks that link to domain (day) x 132
The exact number of educational domains that refer to domain (day) x 237
Number of Backlinks from .EDU Domains (Content Popularity) (day) x 4,115
The exact number of government domains that refer to domain (day) x 13
The exact number of government links that refer to domain (day) x 51
Average number of outgoing links to unique domains for that domain (day) x 2
The number of outgoing links for this domain (day) x 2
Average number of internal links for domain (day) x 30
Link Strength of Referring Domains (Content Popularity) (day) x 58
Authority of Referring Domains (Content Popularity) (day) x 68
TrustMetric value for domain (day) - Majestic metric x 68

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Alumni Basel: Home
Desktop speed score 74
Mobile speed score 59
Mobile usability score 61
Number of all page resources 27
Number of static page resources 13
Number of JS page resources 6
Number of styles (CSS) page resources 10
Total request weight 2 kb
HTML response weight 11 kb
CSS response weight 28 kb
Images response weight 253 kb
JS response weight 149 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Avoid landing page redirects for the following chain of redirected URLs
http://alumnibasel.ch/
https://alumnibasel.ch/
https://alumnibasel.ch/home/
Cache (desktop) by setting expiry date for
https://alumnibasel.ch/fileadmin/alumni/_templates/images/content_top_border_bg.gif
https://alumnibasel.ch/fileadmin/alumni/_templates/images/h_logo2.gif
https://alumnibasel.ch/fileadmin/alumni/_templates/images/home_bg_top_left.gif
Cache (mobile) by setting expiry date for
https://alumnibasel.ch/fileadmin/alumni/_templates/images/content_top_border_bg.gif
https://alumnibasel.ch/fileadmin/alumni/_templates/images/h_logo2.gif
https://alumnibasel.ch/fileadmin/alumni/_templates/images/home_bg_top_left.gif
Minify JavaScript files (desktop)
https://alumnibasel.ch/typo3conf/ext/perfectlightbox/res/js/effects.js - 1.8KiB (21%)
https://alumnibasel.ch/typo3conf/ext/perfectlightbox/res/js/scriptaculous.js?load=effects,builder - 864B (57%)
https://alumnibasel.ch/typo3conf/ext/perfectlightbox/res/js/builder.js - 580B (32%)
Minify JavaScript files (mobile)
https://alumnibasel.ch/typo3conf/ext/perfectlightbox/res/js/effects.js - 1.8KiB (21%)
https://alumnibasel.ch/typo3conf/ext/perfectlightbox/res/js/scriptaculous.js?load=effects,builder - 864B (57%)
https://alumnibasel.ch/typo3conf/ext/perfectlightbox/res/js/builder.js - 580B (32%)
Optimize image files (desktop)
https://alumnibasel.ch/fileadmin/alumni/user_upload/redaktion/Bilder/linkedin_icon.png - 130.7KiB (98%)
https://alumnibasel.ch/fileadmin/alumni/user_upload/redaktion/BildleisteStartseite/image_alumni_1.jpg - 12.1KiB (23%)
https://alumnibasel.ch/fileadmin/webbaukasten/templates/images/unibas_logo_2015.png - 925B (35%)
Some texts on your page renders in a way that may be difficult for some of your visitors to read. (mobile)
Configure a viewport for mobile page, ex.
<meta name="viewport" content="width=device-width, initial-scale=1">
The page content is too wide for the viewport, forcing the user to scroll horizontally. (mobile)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 750.
  • The competing domain unibas.ch has achieved a score of 3580

Content

  • The word or combination of words with the worst "Count on Page" result on the competitors website is basler fasnacht (based first 10 subpages of the domain under investigation).
  • The word or combination of words with the lowest median result regarding the frequency on the competitors website is basler fasnacht (based on first 10 subpages of examined domain).
  • The main domain probably has a legal disclosure subpage.
  • The competitor unibas.ch has achieved a value of 12799 for the metric: "Number of referring domains from different IPs (daily value)".
  • The competitor unibas.ch has achieved a value of 68 for the metric: "Trust metric - Majestic metric".

Social media

  • A link to Twitter has been found on the domain unibas.ch.
  • 50% of this group of domains has a Twitter account.
  • Number of Instagram followers, which belong to the competitor unibas.ch has been 9201 since the last check.
  • The number of Instagram Following for the competitor unibas.ch instagram account is 2951 (since the last update).
  • The competitor unibas.ch has created 173 youtube videos.

Seo

  • Of all the URLs found in the domain unibas.ch, "https://www.unibas.ch/" is the most frequently found URL in the search results.
  • The average position in the search engine rankings for the website unibas.ch is 47.
  • The URL https://www.alumnibasel.ch/ is the most common search engine result in our search engine rankings
  • The number of visitors from the search engine to the main domain is 2425 per month.
  • The competing websites have an average search engine position of 692635 in our rankings.

Server

  • The number of Javascript resources (on the homepage of the competitor unibas.ch) is 20 .
  • The total amount of the website requests on competitor unibas.ch was calculated at 8 kb.
  • The CSS of the main domain website accounts for6% of all data transfers.
  • The total amount of the website requests on the main domain was calculated at 2 kb.
  • Due to the font size being smaller than optimal, some texts on the main domain website may appear illegible to visitors on the mobile device.