Mini Content Marketing comparison of websites for alumnibasel.ch

unibas.ch

96%
Change competitor

alumnibasel.ch

20%

Other competitor

Define competitor

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric alumnibasel.ch unibas.ch
Twitter followers x x
Twitter following (account is following) x x
Twitter likes x x
Instagram followers x 9201
Instagram following (account is following) x 2951
Youtube subscribers x 1080
Youtube comments x x
Youtube videos x 173

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric alumnibasel.ch unibas.ch
Number of Referring Backlinks (Content Popularity) (day) x 3,966,575
Number of Referring Domains (Content Popularity) (day) x 18,945
Number of URLs found in the index (day) x 1,021,923
Number of IPs that refer to domain (day) x 12,762
Number of subnets that refer to domain (day) x 8,939
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) x 543
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) x 10,718
Number of governmental and .gov - related domains that refer to domain (day) x 26
Number of government and .gov - related external backlinks that link to domain (day) x 284
The exact number of educational domains that refer to domain (day) x 235
Number of Backlinks from .EDU Domains (Content Popularity) (day) x 4,169
The exact number of government domains that refer to domain (day) x 10
The exact number of government links that refer to domain (day) x 46
Average number of outgoing links to unique domains for that domain (day) x 2
The number of outgoing links for this domain (day) x 3
Average number of internal links for domain (day) x 29
Link Strength of Referring Domains (Content Popularity) (day) x 60
Authority of Referring Domains (Content Popularity) (day) x 60
TrustMetric value for domain (day) - Majestic metric x 60

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Alumni Basel: Home
Desktop speed score 74
Mobile speed score 59
Mobile usability score 61
Number of all page resources 27
Number of static page resources 13
Number of JS page resources 6
Number of styles (CSS) page resources 10
Total request weight 2 kb
HTML response weight 11 kb
CSS response weight 28 kb
Images response weight 253 kb
JS response weight 149 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Avoid landing page redirects for the following chain of redirected URLs
http://alumnibasel.ch/
https://alumnibasel.ch/
https://alumnibasel.ch/home/
Cache (desktop) by setting expiry date for
https://alumnibasel.ch/fileadmin/alumni/_templates/images/content_top_border_bg.gif
https://alumnibasel.ch/fileadmin/alumni/_templates/images/h_logo2.gif
https://alumnibasel.ch/fileadmin/alumni/_templates/images/home_bg_top_left.gif
Cache (mobile) by setting expiry date for
https://alumnibasel.ch/fileadmin/alumni/_templates/images/content_top_border_bg.gif
https://alumnibasel.ch/fileadmin/alumni/_templates/images/h_logo2.gif
https://alumnibasel.ch/fileadmin/alumni/_templates/images/home_bg_top_left.gif
Minify JavaScript files (desktop)
https://alumnibasel.ch/typo3conf/ext/perfectlightbox/res/js/effects.js - 1.8KiB (21%)
https://alumnibasel.ch/typo3conf/ext/perfectlightbox/res/js/scriptaculous.js?load=effects,builder - 864B (57%)
https://alumnibasel.ch/typo3conf/ext/perfectlightbox/res/js/builder.js - 580B (32%)
Minify JavaScript files (mobile)
https://alumnibasel.ch/typo3conf/ext/perfectlightbox/res/js/effects.js - 1.8KiB (21%)
https://alumnibasel.ch/typo3conf/ext/perfectlightbox/res/js/scriptaculous.js?load=effects,builder - 864B (57%)
https://alumnibasel.ch/typo3conf/ext/perfectlightbox/res/js/builder.js - 580B (32%)
Optimize image files (desktop)
https://alumnibasel.ch/fileadmin/alumni/user_upload/redaktion/Bilder/linkedin_icon.png - 130.7KiB (98%)
https://alumnibasel.ch/fileadmin/alumni/user_upload/redaktion/BildleisteStartseite/image_alumni_1.jpg - 12.1KiB (23%)
https://alumnibasel.ch/fileadmin/webbaukasten/templates/images/unibas_logo_2015.png - 925B (35%)
Some texts on your page renders in a way that may be difficult for some of your visitors to read. (mobile)
Configure a viewport for mobile page, ex.
<meta name="viewport" content="width=device-width, initial-scale=1">
The page content is too wide for the viewport, forcing the user to scroll horizontally. (mobile)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 750.
  • The competing domain unibas.ch has achieved a score of 3580

Content

  • The competitor "unibas.ch" probably has a legal disclosure subpage.
  • The competitor "unibas.ch" enables visitors to subscribe to their newsletter list.
  • The term that appears on all competitors websites, but not on the website of the main domain, is untermenü.
  • Competitor unibas.ch has achieved a value of 29 for the metric:"Average number of internal links".
  • The competitor unibas.ch has achieved a value of 68 for the metric: "Trust metric - Majestic metric".

Social media

  • 50% of this group of domains has a Twitter account.
  • 50% of this group of domains has a Instagram account.
  • 0% of this group of domains has a LinkedIn account.
  • alerts-new.social_media.competitor_fans_currently_FACEBOOK.0
  • The number of instagram posts on the competitor unibas.ch instagram account is 1079 (since the last update).

Seo

  • The average position in the search engine rankings for the website unibas.ch is 47.
  • This free report has been updated for the main domain on 2020-01-22.
  • In the search engine rankings above, the average position of the main domain is: 51.
  • The competing websites have an average search engine position of 692635 in our rankings.
  • The average number of visitors expected from the search engine for the competitors websites is 346317.

Server

  • The competitor's unibas.ch meta title is: Universität Basel | Universität Basel .
  • The number of static elements on the unibas.ch page is 13.
  • The entire CSS files of the competitor unibas.ch homepage weighs 756 kb.
  • Graphic files (on the homepage of the main domain) have a size of 253 kb.
  • The HTML script of the main domain weighs 149 kb.