Mini
Content Marketing comparison of websites for alumnibasel.ch
unibas.ch
alumnibasel.ch
Other competitor
Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
SEO: Number of expected visitors from the search engine
Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.
Social media statistics
Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).
This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
| Metric | alumnibasel.ch | unibas.ch | |
|---|---|---|---|
Facebook
|
Facebook fans | x | x |
Twitter
|
Tweets | x | x |
| Twitter followers | x | x | |
| Twitter following (account is following) | x | x | |
| Twitter likes | x | x | |
Instagram
|
Instagram posts | x | x |
| Instagram followers | x | x | |
| Instagram following (account is following) | x | x | |
Youtube
|
Youtube views | x | 309460 |
| Youtube subscribers | x | 1200 | |
| Youtube comments | x | x | |
| Youtube videos | x | 173 |
Number of referring external websites - an important source of visitors
Number of backlinks and other important metrics
| Metric | alumnibasel.ch | unibas.ch |
|---|---|---|
| Number of Referring Backlinks (Content Popularity) (day) | x | 2,635,229 |
| Number of Referring Domains (Content Popularity) (day) | x | 24,768 |
| Number of URLs found in the index (day) | x | 2,236,624 |
| Number of IPs that refer to domain (day) | x | 14,373 |
| Number of subnets that refer to domain (day) | x | 9,440 |
| Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) | x | 561 |
| Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) | x | 12,366 |
| Number of governmental and .gov - related domains that refer to domain (day) | x | 27 |
| Number of government and .gov - related external backlinks that link to domain (day) | x | 73 |
| The exact number of educational domains that refer to domain (day) | x | 240 |
| Number of Backlinks from .EDU Domains (Content Popularity) (day) | x | 4,522 |
| The exact number of government domains that refer to domain (day) | x | 12 |
| The exact number of government links that refer to domain (day) | x | 39 |
| Average number of outgoing links to unique domains for that domain (day) | x | 1 |
| The number of outgoing links for this domain (day) | x | 2 |
| Average number of internal links for domain (day) | x | 32 |
| Link Strength of Referring Domains (Content Popularity) (day) | x | 58 |
| Authority of Referring Domains (Content Popularity) (day) | x | 68 |
| TrustMetric value for domain (day) - Majestic metric | x | 68 |
Keywords research
Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.
Usability scores
User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.
| Page title Alumni Basel: Home |
|
| Desktop speed score | 74 |
|---|---|
| Mobile speed score | 59 |
| Mobile usability score | 61 |
| Number of all page resources | 27 |
| Number of static page resources | 13 |
| Number of JS page resources | 6 |
| Number of styles (CSS) page resources | 10 |
| Total request weight | 2 kb |
| HTML response weight | 11 kb |
| CSS response weight | 28 kb |
| Images response weight | 253 kb |
| JS response weight | 149 kb |
Usability - optimization suggestions
Selected advices to optimize loading times.
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Avoid landing page redirects for the following chain of redirected URLs http://alumnibasel.ch/
https://alumnibasel.ch/
https://alumnibasel.ch/home/
|
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Cache (desktop) by setting expiry date for https://alumnibasel.ch/fileadmin/alumni/_templates/images/content_top_border_bg.gif
https://alumnibasel.ch/fileadmin/alumni/_templates/images/h_logo2.gif
https://alumnibasel.ch/fileadmin/alumni/_templates/images/home_bg_top_left.gif
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Cache (mobile) by setting expiry date for https://alumnibasel.ch/fileadmin/alumni/_templates/images/content_top_border_bg.gif
https://alumnibasel.ch/fileadmin/alumni/_templates/images/h_logo2.gif
https://alumnibasel.ch/fileadmin/alumni/_templates/images/home_bg_top_left.gif
|
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Minify JavaScript files (desktop) https://alumnibasel.ch/typo3conf/ext/perfectlightbox/res/js/effects.js - 1.8KiB (21%)
https://alumnibasel.ch/typo3conf/ext/perfectlightbox/res/js/scriptaculous.js?load=effects,builder - 864B (57%)
https://alumnibasel.ch/typo3conf/ext/perfectlightbox/res/js/builder.js - 580B (32%)
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Minify JavaScript files (mobile) https://alumnibasel.ch/typo3conf/ext/perfectlightbox/res/js/effects.js - 1.8KiB (21%)
https://alumnibasel.ch/typo3conf/ext/perfectlightbox/res/js/scriptaculous.js?load=effects,builder - 864B (57%)
https://alumnibasel.ch/typo3conf/ext/perfectlightbox/res/js/builder.js - 580B (32%)
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Optimize image files (desktop) https://alumnibasel.ch/fileadmin/alumni/user_upload/redaktion/Bilder/linkedin_icon.png - 130.7KiB (98%)
https://alumnibasel.ch/fileadmin/alumni/user_upload/redaktion/BildleisteStartseite/image_alumni_1.jpg - 12.1KiB (23%)
https://alumnibasel.ch/fileadmin/webbaukasten/templates/images/unibas_logo_2015.png - 925B (35%)
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| Some texts on your page renders in a way that may be difficult for some of your visitors to read. (mobile) |
|
Configure a viewport for mobile page, ex.
<meta name="viewport" content="width=device-width, initial-scale=1">
|
| The page content is too wide for the viewport, forcing the user to scroll horizontally. (mobile) |
| Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile) |
Summary of some information about this domain and its competition
Main
- Die Domain achieved a Score of 750.
- The competing domain unibas.ch has achieved a score of 3580
Content
- For the popular word universität, this would be a similar word combination: universitätsbibliothek, universitätsspital, universitäten, universitäts, volluniversität
- 2458 Words / phrases were found at competitor "unibas.ch".
- 299 words or phrases (two word combinations) were found on the main domain.
- The main domain probably has a legal disclosure subpage.
- Competitor unibas.ch has achieved a value of 239 for the metric: "Number of referring .EDU domains (daily value)".
Social media
- The domain unibas.ch has a Twitter account.
- 50% of this group of domains has a Facebook account.
- 50% of this group of domains has a Instagram account.
- 50% of this group of domains has a Youtube account.
- The number of instagram posts on the competitor unibas.ch instagram account is 1079 (since the last update).
Seo
- The competitors (unibas.ch) best performing keyword is herbstsemester and it was found on the position 1
- The competitor unibas.ch should get at least 692588 visitors from the search engine per month.
- In the search engine rankings above, the average position of the main domain is: 51.
- The domain :domain is the competitor with the most expected visitors per month from the search engine
- The competing websites have an average search engine position of 692635 in our rankings.
Server
- The page http://unibas.ch/ has 3 unnecessary redirects until it shows a URL with content.
- The compression of the HTML together with INLINE CSS and JS enables the competitor unibas.ch website to save 932B kb each time the page is loaded.
- Static objects of the main domain are numerous and https://alumnibasel.ch/fileadmin/alumni/_templates/images/content_top_border_bg.gif, https://alumnibasel.ch/fileadmin/alumni/_templates/images/h_logo2.gif, https://alumnibasel.ch/fileadmin/alumni/_templates/images/home_bg_top_left.gif, https://alumnibasel.ch/fileadmin/alumni/user_upload/redaktion/Bilder/linkedin_icon.png could have information about their expiry date and be loaded from the cache of the browser.
- Title of the homepage for the main domain is Alumni Basel: Home .
- The entire HTML files of the main domain homepage weighs 11 kb.