Mini
Content Marketing comparison of websites for alumnibasel.ch
unibas.ch
alumnibasel.ch
Other competitor
Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
SEO: Number of expected visitors from the search engine
Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.
Social media statistics
Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).
This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
| Metric | alumnibasel.ch | unibas.ch | |
|---|---|---|---|
Facebook
|
Facebook fans | x | x |
Twitter
|
Tweets | x | x |
| Twitter followers | x | x | |
| Twitter following (account is following) | x | x | |
| Twitter likes | x | x | |
Instagram
|
Instagram posts | x | x |
| Instagram followers | x | x | |
| Instagram following (account is following) | x | x | |
Youtube
|
Youtube views | x | 309460 |
| Youtube subscribers | x | 1200 | |
| Youtube comments | x | x | |
| Youtube videos | x | 173 |
Number of referring external websites - an important source of visitors
Number of backlinks and other important metrics
| Metric | alumnibasel.ch | unibas.ch |
|---|---|---|
| Number of Referring Backlinks (Content Popularity) (day) | x | 3,083,402 |
| Number of Referring Domains (Content Popularity) (day) | x | 17,208 |
| Number of URLs found in the index (day) | x | 736,038 |
| Number of IPs that refer to domain (day) | x | 10,322 |
| Number of subnets that refer to domain (day) | x | 6,838 |
| Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) | x | 373 |
| Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) | x | 58,707 |
| Number of governmental and .gov - related domains that refer to domain (day) | x | 18 |
| Number of government and .gov - related external backlinks that link to domain (day) | x | 8,421 |
| The exact number of educational domains that refer to domain (day) | x | 161 |
| Number of Backlinks from .EDU Domains (Content Popularity) (day) | x | 1,107 |
| The exact number of government domains that refer to domain (day) | x | 9 |
| The exact number of government links that refer to domain (day) | x | 16 |
| Average number of outgoing links to unique domains for that domain (day) | x | 2 |
| The number of outgoing links for this domain (day) | x | 3 |
| Average number of internal links for domain (day) | x | 33 |
| Link Strength of Referring Domains (Content Popularity) (day) | x | 59 |
| Authority of Referring Domains (Content Popularity) (day) | x | 70 |
| TrustMetric value for domain (day) - Majestic metric | x | 70 |
Keywords research
Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.
Usability scores
User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.
| Page title Alumni Basel: Home |
|
| Desktop speed score | 74 |
|---|---|
| Mobile speed score | 59 |
| Mobile usability score | 61 |
| Number of all page resources | 27 |
| Number of static page resources | 13 |
| Number of JS page resources | 6 |
| Number of styles (CSS) page resources | 10 |
| Total request weight | 2 kb |
| HTML response weight | 11 kb |
| CSS response weight | 28 kb |
| Images response weight | 253 kb |
| JS response weight | 149 kb |
Usability - optimization suggestions
Selected advices to optimize loading times.
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Avoid landing page redirects for the following chain of redirected URLs http://alumnibasel.ch/
https://alumnibasel.ch/
https://alumnibasel.ch/home/
|
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Cache (desktop) by setting expiry date for https://alumnibasel.ch/fileadmin/alumni/_templates/images/content_top_border_bg.gif
https://alumnibasel.ch/fileadmin/alumni/_templates/images/h_logo2.gif
https://alumnibasel.ch/fileadmin/alumni/_templates/images/home_bg_top_left.gif
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Cache (mobile) by setting expiry date for https://alumnibasel.ch/fileadmin/alumni/_templates/images/content_top_border_bg.gif
https://alumnibasel.ch/fileadmin/alumni/_templates/images/h_logo2.gif
https://alumnibasel.ch/fileadmin/alumni/_templates/images/home_bg_top_left.gif
|
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Minify JavaScript files (desktop) https://alumnibasel.ch/typo3conf/ext/perfectlightbox/res/js/effects.js - 1.8KiB (21%)
https://alumnibasel.ch/typo3conf/ext/perfectlightbox/res/js/scriptaculous.js?load=effects,builder - 864B (57%)
https://alumnibasel.ch/typo3conf/ext/perfectlightbox/res/js/builder.js - 580B (32%)
|
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Minify JavaScript files (mobile) https://alumnibasel.ch/typo3conf/ext/perfectlightbox/res/js/effects.js - 1.8KiB (21%)
https://alumnibasel.ch/typo3conf/ext/perfectlightbox/res/js/scriptaculous.js?load=effects,builder - 864B (57%)
https://alumnibasel.ch/typo3conf/ext/perfectlightbox/res/js/builder.js - 580B (32%)
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Optimize image files (desktop) https://alumnibasel.ch/fileadmin/alumni/user_upload/redaktion/Bilder/linkedin_icon.png - 130.7KiB (98%)
https://alumnibasel.ch/fileadmin/alumni/user_upload/redaktion/BildleisteStartseite/image_alumni_1.jpg - 12.1KiB (23%)
https://alumnibasel.ch/fileadmin/webbaukasten/templates/images/unibas_logo_2015.png - 925B (35%)
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| Some texts on your page renders in a way that may be difficult for some of your visitors to read. (mobile) |
|
Configure a viewport for mobile page, ex.
<meta name="viewport" content="width=device-width, initial-scale=1">
|
| The page content is too wide for the viewport, forcing the user to scroll horizontally. (mobile) |
| Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile) |
Summary of some information about this domain and its competition
Main
- Die Domain achieved a Score of 750.
- The competing domain unibas.ch has achieved a score of 3580
Content
- The word or combination of words with the worst "Count on Page" result on the competitors website is basler fasnacht (based first 10 subpages of the domain under investigation).
- 2458 Words / phrases were found at competitor "unibas.ch".
- The word or combination of words with the lowest median result regarding the frequency is online plattform (based on first 10 subpages of examined domain).
- The term untermenü only occurs on the unibas.ch website and not on the website of the main domain.
- Competitor unibas.ch has achieved a value of 9 for the metric: "Number of referring .GOV domains (daily value)".
Social media
- A link to Twitter has been found on the domain unibas.ch.
- The domain unibas.ch has a YouTube account.
- The domain unibas.ch was defined as category: College & University on Facebook.
- 50% of this group of domains has a Youtube account.
- The competitor unibas.ch youtube account has reached a subscribers number of 1080 (since the last update)
Seo
- The data of the search engine results was updated on the 2020-02-05 for the domain unibas.ch.
- The best position ever found for the competitor unibas.ch was 1 and it was found the keyword :keyword.
- The main domain's best performing keyword is unibas and it was found on the position 6
- The number of visitors from the search engine to the main domain is 2425 per month.
- From this group of websites, the domain unibas.ch has the best average position among in search engine rankings.
Server
- The competitor`s unibas.ch size of the website should reach 475,000 pages.
- The mobile version of the competitor unibas.ch achieved 18 points for the server response and website loading times in the Google Insights test.
- Some links and buttons are too small and can cause problems for website visitors of the competitor unibas.ch website.
- Title of the homepage for the main domain is Alumni Basel: Home .
- 13 CSS/JSS static elements can be found on the website of the main domain.