Mini Content Marketing comparison of websites for

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Define competitor

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Twitter followers x x
Twitter following (account is following) x x
Twitter likes x x
Instagram followers x x
Instagram following (account is following) x x
Youtube subscribers x 1200
Youtube comments x x
Youtube videos x 173

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Number of Referring Backlinks (Content Popularity) (day) x 2,552,822
Number of Referring Domains (Content Popularity) (day) x 25,520
Number of URLs found in the index (day) x 1,525,028
Number of IPs that refer to domain (day) x 14,328
Number of subnets that refer to domain (day) x 9,224
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) x 535
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) x 9,689
Number of governmental and .gov - related domains that refer to domain (day) x 31
Number of government and .gov - related external backlinks that link to domain (day) x 85
The exact number of educational domains that refer to domain (day) x 224
Number of Backlinks from .EDU Domains (Content Popularity) (day) x 4,032
The exact number of government domains that refer to domain (day) x 15
The exact number of government links that refer to domain (day) x 49
Average number of outgoing links to unique domains for that domain (day) x 2
The number of outgoing links for this domain (day) x 3
Average number of internal links for domain (day) x 36
Link Strength of Referring Domains (Content Popularity) (day) x 58
Authority of Referring Domains (Content Popularity) (day) x 69
TrustMetric value for domain (day) - Majestic metric x 69

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Alumni Basel: Home
Desktop speed score 74
Mobile speed score 59
Mobile usability score 61
Number of all page resources 27
Number of static page resources 13
Number of JS page resources 6
Number of styles (CSS) page resources 10
Total request weight 2 kb
HTML response weight 11 kb
CSS response weight 28 kb
Images response weight 253 kb
JS response weight 149 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Avoid landing page redirects for the following chain of redirected URLs
Cache (desktop) by setting expiry date for
Cache (mobile) by setting expiry date for
Minify JavaScript files (desktop) - 1.8KiB (21%),builder - 864B (57%) - 580B (32%)
Minify JavaScript files (mobile) - 1.8KiB (21%),builder - 864B (57%) - 580B (32%)
Optimize image files (desktop) - 130.7KiB (98%) - 12.1KiB (23%) - 925B (35%)
Some texts on your page renders in a way that may be difficult for some of your visitors to read. (mobile)
Configure a viewport for mobile page, ex.
<meta name="viewport" content="width=device-width, initial-scale=1">
The page content is too wide for the viewport, forcing the user to scroll horizontally. (mobile)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition


  • Die Domain achieved a Score of 750.
  • The competing domain has achieved a score of 3580


  • The word or combination of words with the best median result regarding the frequency on the competitors website is universität (based on first 10 subpages of examined domain).
  • The competitor "" probably has a legal disclosure subpage.
  • 299 words or phrases (two word combinations) were found on the main domain.
  • Competitor has achieved a value of 551 for the metric: "Number of referring .EDU and .EDU-like domains (daily value)".
  • Competitor has reached a value of 3 for the metric: "Number of outgoing links".

Social media

  • The domain was defined as category: College & University on Facebook.
  • 50% of this group of domains has a Youtube account.
  • Number of Instagram followers, which belong to the competitor has been 9201 since the last check.
  • The number of YouTube views of the competitor youtube account is 284926 (since the last update).
  • The competitor youtube account has reached a subscribers number of 1080 (since the last update)


  • This free report has been updated for the competitor on 2020-02-05.
  • The competitors ( best performing keyword is herbstsemester and it was found on the position 1
  • The best position ever found for the main domain was 6 and it was found the keyword :keyword.
  • The average position in the search engine rankings for the main domain is 51.
  • From this group of websites, the domain has the best average position among in search engine rankings.


  • The CSS of the competitor website accounts for36% of all data transfers.
  • The number of static elements on the page is 13.
  • Static objects of the main domain are numerous and,,, could have information about their expiry date and be loaded from the cache of the browser.
  • The HTML script of the main domain weighs 149 kb.
  • The version for smartphones and tablets of the main domain has achieved 61 points for user-experience (how user-friendly a website is).