Mini Content Marketing comparison of websites for alpine-trails.ch

trails.visitazores.com

73%
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verbier.ch

29%
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saalbach.com

23%
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herbert.bike

17%
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alpine-trails.ch

14%

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric alpine-trails.ch verbier.ch herbert.bike saalbach.com trails.visitazores.com
Twitter followers x x x x x
Twitter following (account is following) x x x x x
Twitter likes x x x x x
Instagram followers x x x x x
Instagram following (account is following) x x x x x
Youtube subscribers x x x x 3690
Youtube comments x x x x x
Youtube videos x x x x 107

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric alpine-trails.ch verbier.ch herbert.bike saalbach.com trails.visitazores.com
Number of Referring Backlinks (Content Popularity) (day) x 545,583 9,460 439,118 7,033
Number of Referring Domains (Content Popularity) (day) x 2,964 201 3,902 410
Number of URLs found in the index (day) x 126,251 1,972 33,405 2,150
Number of IPs that refer to domain (day) x 2,092 173 2,810 372
Number of subnets that refer to domain (day) x 1,642 152 2,117 337
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) x 13 x 4 x
Number of government and .gov - related external backlinks that link to domain (day) x x x x 9
The number of outgoing links for this domain (day) x 1 6 4 9
Average number of internal links for domain (day) x 56 70 25 41
Link Strength of Referring Domains (Content Popularity) (day) x 46 30 48 33
Authority of Referring Domains (Content Popularity) (day) x 58 27 56 19
TrustMetric value for domain (day) - Majestic metric x 58 27 56 19

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Alpine Trails
Desktop speed score 74
Mobile speed score 59
Mobile usability score 100
Number of all page resources 45
Number of static page resources 10
Number of JS page resources 4
Number of styles (CSS) page resources 1
Total request weight 6 kb
HTML response weight 62 kb
CSS response weight 405 kb
Images response weight 1923 kb
JS response weight 861 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Optimize image files (desktop)
https://static1.squarespace.com/static/57e52fc65016e153f056942f/t/5890aa1459cc68806c8e44f1/1485875747545/DSC_0768.jpg?format=1500w - 139.3KiB (29%)
http://static1.squarespace.com/static/57e52fc65016e153f056942f/t/57e92c90579fb3ccde2c95f4/1493888530167/?format=1500w - 29.9KiB (81%)
https://static1.squarespace.com/static/57e52fc65016e153f056942f/t/57e935acb8a79b8ba30e79fc/1474901428756/?format=500w - 27.6KiB (44%)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 453.
  • The competing domain herbert.bike has achieved a score of 567

Content

  • The most common term on the website is bike
  • The term azores only occurs on the trails.visitazores.com website and not on the website of the main domain.
  • The term alpin only appears on this website and not on the websites of the competition.
  • The term enduro only appears on one competitor's website - saalbach.com.
  • Competitor trails.visitazores.com has achieved a value of 41 for the metric:"Average number of internal links".

Social media

  • Facebook gives the category Ski Resort for the domain verbier.ch.
  • 80% of this group of domains has a Facebook account.
  • 20% of this group of domains has a Youtube account.
  • The number of Instagram Following for the competitor trails.visitazores.com instagram account is 1347 (since the last update).
  • The number of YouTube views of the competitor trails.visitazores.com youtube account is 3084440 (since the last update).

Seo

  • The data of the search engine results was updated on the 2020-02-07 for the domain herbert.bike.
  • The best position ever found for the competitor verbier.ch was 1 and it was found the keyword :keyword.
  • In the search engine rankings below, the average position for the competitor verbier.ch is: 50.
  • The search engine rankings update for the main domain took place on 2020-01-01.
  • The domain :domain is the competitor with the most expected visitors per month from the search engine

Server

  • The CSS file on the competitor herbert.bike https://www.herbert.bike/modules/user/user.css?ot1rsd could be compressed to save 29% - 517B kb.
  • The compression of the HTML together with INLINE CSS and JS enables the competitor herbert.bike website to save 12.4KiB kb each time the page is loaded.
  • The competitor verbier.ch website could compress the JS file http://apps.twinesocial.com/embed?app=verbier&layout=243186&showLoadMore=yes&autoload=no&pagesize=4&_=1498571218004 and save 3KiB kb (31%).
  • The total amount of the website requests on competitor verbier.ch was calculated at 20 kb.
  • The version for smartphones and tablets of the competitor herbert.bike has achieved 99 points for user-experience (how user-friendly a website is).