Mini Content Marketing comparison of websites for alpine-trails.ch

trails.visitazores.com

73%
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verbier.ch

29%
Change competitor

saalbach.com

23%
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herbert.bike

17%
Change competitor

alpine-trails.ch

14%

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric alpine-trails.ch verbier.ch herbert.bike saalbach.com trails.visitazores.com
Twitter followers x x x x x
Twitter following (account is following) x x x x x
Twitter likes x x x x x
Instagram followers x x x x x
Instagram following (account is following) x x x x x
Youtube subscribers x x x x 3620
Youtube comments x x x x x
Youtube videos x x x x 114

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric alpine-trails.ch verbier.ch herbert.bike saalbach.com trails.visitazores.com
Number of Referring Backlinks (Content Popularity) (day) x 545,583 9,460 439,118 7,033
Number of Referring Domains (Content Popularity) (day) x 2,964 201 3,902 410
Number of URLs found in the index (day) x 126,251 1,972 33,405 2,150
Number of IPs that refer to domain (day) x 2,092 173 2,810 372
Number of subnets that refer to domain (day) x 1,642 152 2,117 337
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) x 8 x 3 x
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) x 13 x 4 x
Number of governmental and .gov - related domains that refer to domain (day) x x x x 1
Number of government and .gov - related external backlinks that link to domain (day) x x x x 9
The exact number of educational domains that refer to domain (day) x 2 x x x
Number of Backlinks from .EDU Domains (Content Popularity) (day) x 2 x x x
The exact number of government domains that refer to domain (day) x x x x x
The exact number of government links that refer to domain (day) x x x x x
Average number of outgoing links to unique domains for that domain (day) x 1 5 4 7
The number of outgoing links for this domain (day) x 1 6 4 9
Average number of internal links for domain (day) x 56 70 25 41
Link Strength of Referring Domains (Content Popularity) (day) x 46 30 48 33
Authority of Referring Domains (Content Popularity) (day) x 58 27 56 19
TrustMetric value for domain (day) - Majestic metric x 58 27 56 19

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Alpine Trails
Desktop speed score 74
Mobile speed score 59
Mobile usability score 100
Number of all page resources 45
Number of static page resources 10
Number of JS page resources 4
Number of styles (CSS) page resources 1
Total request weight 6 kb
HTML response weight 62 kb
CSS response weight 405 kb
Images response weight 1923 kb
JS response weight 861 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Optimize image files (desktop)
https://static1.squarespace.com/static/57e52fc65016e153f056942f/t/5890aa1459cc68806c8e44f1/1485875747545/DSC_0768.jpg?format=1500w - 139.3KiB (29%)
http://static1.squarespace.com/static/57e52fc65016e153f056942f/t/57e92c90579fb3ccde2c95f4/1493888530167/?format=1500w - 29.9KiB (81%)
https://static1.squarespace.com/static/57e52fc65016e153f056942f/t/57e935acb8a79b8ba30e79fc/1474901428756/?format=500w - 27.6KiB (44%)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 453.
  • The competing domain saalbach.com has achieved a score of 780

Content

  • 190 Words / phrases were found at competitor "verbier.ch".
  • The word or combination of words with the best median result regarding the frequency on the competitors website is saalbach (based on first 10 subpages of examined domain).
  • The competitor "verbier.ch" enables visitors to subscribe to their newsletter list.
  • The term that appears on all competitors websites, but not on the website of the main domain, is deutsch.
  • The competitor trails.visitazores.com has achieved a value of 7033 for the metric: "Number of incoming backlinks (daily value)".

Social media

  • The domain trails.visitazores.com has a YouTube account.
  • Facebook gives the category Ski Resort for the domain verbier.ch.
  • 20% of this group of domains has a Youtube account.
  • The number of Twitter Following for the competitor trails.visitazores.com tweet account is 433 (since the last update).
  • The number of instagram posts on the competitor trails.visitazores.com instagram account is 2779 (since the last update).

Seo

  • The data of the search engine results was updated on the 2020-02-07 for the domain verbier.ch.
  • The average position in the search engine rankings for the website herbert.bike is 55.
  • The URL http://alpine-trails.ch/ occurs most frequently in the search engine results.
  • This free report has been updated for the main domain on 2020-01-01.
  • The competing websites have an average search engine position of 144234 in our rankings.

Server

  • Static objects of the competitor saalbach.com are numerous and https://www.googletagmanager.com/gtm.js?id=GTM-PZ6VR3, https://connect.facebook.net/signals/config/1781123975480974?v=2.7.18, https://connect.facebook.net/signals/config/465514827126601?v=2.7.18, https://www.google-analytics.com/analytics.js could have information about their expiry date and be loaded from the cache of the browser.
  • The compression of the HTML together with INLINE CSS and JS enables the competitor herbert.bike website to save 12.4KiB kb each time the page is loaded.
  • The competitor's verbier.ch meta title is: Site officiel de l'office du tourisme de Verbier/Val de Bagnes .
  • When the homepage of the main domain is loaded once, 45 objects are downloaded (files, JS scripts, etc.).
  • The page http://herbert.bike/ has 2 unnecessary redirects until it shows a URL with content.