Mini Content Marketing comparison of websites for

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Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Twitter followers 11737 x x 40 x
Twitter following (account is following) 897 x x 1 x
Twitter likes x x x x x
Instagram followers x x x x x
Instagram following (account is following) x x x x x
Youtube subscribers x x x x x
Youtube comments x x x x x
Youtube videos x x x x x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Number of Referring Backlinks (Content Popularity) (day) 810,460 6,021,903 527,721 263,236 4,074,362
Number of Referring Domains (Content Popularity) (day) 1,411 19,510 902 3,407 3,556
Number of URLs found in the index (day) 2,141 6,021,487 77,445 40,940 2,511,756
Number of IPs that refer to domain (day) 1,246 15,044 766 2,742 2,870
Number of subnets that refer to domain (day) 1,088 11,029 679 2,297 2,366
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 65 840 30 150 55
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 553 16,683 87 2,959 192
Number of governmental and .gov - related domains that refer to domain (day) 11 359 5 12 54
Number of government and .gov - related external backlinks that link to domain (day) 28 603,373 26 4,427 437
The exact number of educational domains that refer to domain (day) 29 371 18 102 26
Number of Backlinks from .EDU Domains (Content Popularity) (day) 127 4,764 56 2,055 82
The exact number of government domains that refer to domain (day) 4 44 5 5 7
The exact number of government links that refer to domain (day) 8 8,892 26 14 45
Average number of outgoing links to unique domains for that domain (day) 1 5 1 6 7
The number of outgoing links for this domain (day) 1 6 2 7 11
Average number of internal links for domain (day) 30 138 14 54 44
Link Strength of Referring Domains (Content Popularity) (day) 22 49 40 43 44
Authority of Referring Domains (Content Popularity) (day) 28 67 24 26 27
TrustMetric value for domain (day) - Majestic metric 28 67 24 26 27

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
ALNAP: Strengthening Humanitarian Action
Desktop speed score 38
Mobile speed score 34
Mobile usability score 66
Number of all page resources 70
Number of static page resources 47
Number of JS page resources 17
Number of styles (CSS) page resources 9
Total request weight 7 kb
HTML response weight 181 kb
CSS response weight 138 kb
Images response weight 1694 kb
JS response weight 1223 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Cache (desktop) by setting expiry date for
Cache (mobile) by setting expiry date for
Minify your CSS files (desktop) - 745B (12%)
Minify your CSS files (mobile) - 745B (12%)
Minify JavaScript files (desktop) - 557B (15%) - 524B (12%)
Minify JavaScript files (mobile) - 557B (15%) - 524B (12%)
Optimize image files (desktop) - 652.7KiB (99%) - 601.1KiB (98%) - 149.1KiB (89%)
Some texts on your page renders in a way that may be difficult for some of your visitors to read. (mobile)
Configure a viewport for mobile page, ex.
<meta name="viewport" content="width=device-width, initial-scale=1">
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition


  • Die Domain achieved a Score of 612.
  • The competing domain has achieved a score of 555


  • The word or combination of words with the worst "Count on Page" result is webinars bulletin (based first 10 subpages of the domain under investigation).
  • We think there is a blog section on the main domain website.
  • The term alnap only appears on this website and not on the websites of the competition.
  • The competitor has achieved a value of 2366 for the metric: "Number of referring domains from different IP C blocks".
  • The competitor achieved a value of 82 for the metric: "Number of backlinks from .EDU domains (daily value)".

Social media

  • A link to Twitter was found on the main domain.
  • 0% of this group of domains has a LinkedIn account.
  • alerts-new.social_media.competitor_fans_currently_FACEBOOK.0
  • The number of Twitter fans belonging to the competitor tweet account is 40 (since the last update).
  • On Twitter, the main domain ha an activity of 5374 tweets.


  • The competitors ( best performing keyword is coordination and it was found on the position 12
  • The competitor should get at least 0 visitors from the search engine per month.
  • This free report has been updated for the main domain on 2020-02-02.
  • The best position ever found for the main domain was 38 and it was found the keyword :keyword.
  • The domain :domain is the competitor with the most expected visitors per month from the search engine


  • The number of static elements on the page is 54.
  • The number of Javascript resources (on the homepage of the competitor is 13 .
  • The entire HTML files of the competitor homepage weighs 68 kb.
  • The HTML script of the main domain weighs 1223 kb.
  • The mobile website of the main domain got a score of 34/100 points for the loading times.