Mini Content Marketing comparison of websites for

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Change competitor


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Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Twitter followers x x x x x
Twitter following (account is following) x x x x x
Twitter likes x x x x x
Instagram followers x x x x x
Instagram following (account is following) x x x x x
Youtube subscribers x x x x x
Youtube comments x x x x x
Youtube videos x x x x x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Number of Referring Backlinks (Content Popularity) (day) 44,316 63,499,512 494,807 4,155,782 39,255
Number of Referring Domains (Content Popularity) (day) 916 107,759 748 13,382 2,165
Number of URLs found in the index (day) 3,681,700 2,743,353 63,227 301,817 15,814
Number of IPs that refer to domain (day) 729 54,834 610 9,604 1,509
Number of subnets that refer to domain (day) 596 30,998 503 6,152 1,061
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 6 852 5 174 5
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 26 37,358 14 779 54
Number of governmental and .gov - related domains that refer to domain (day) x 613 x 10 1
Number of government and .gov - related external backlinks that link to domain (day) x 122,177 x 204 6
The exact number of educational domains that refer to domain (day) 6 249 3 51 x
Number of Backlinks from .EDU Domains (Content Popularity) (day) 26 9,350 12 314 x
The exact number of government domains that refer to domain (day) x 48 x x x
The exact number of government links that refer to domain (day) x 2,851 x x x
Average number of outgoing links to unique domains for that domain (day) 1 0 5 15 4
The number of outgoing links for this domain (day) 1 0 6 28 7
Average number of internal links for domain (day) 206 0 43 42 63
Link Strength of Referring Domains (Content Popularity) (day) 39 73 50 52 41
Authority of Referring Domains (Content Popularity) (day) 43 87 25 61 24
TrustMetric value for domain (day) - Majestic metric 43 87 25 61 24

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Alliance Sud |
Desktop speed score 78
Mobile speed score 59
Mobile usability score 97
Number of all page resources 32
Number of static page resources 25
Number of JS page resources 7
Number of styles (CSS) page resources 6
Total request weight 4 kb
HTML response weight 63 kb
CSS response weight 185 kb
Images response weight 728 kb
JS response weight 183 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Avoid landing page redirects for the following chain of redirected URLs
Cache (desktop) by setting expiry date for
Cache (mobile) by setting expiry date for
Minify JavaScript files (desktop) - 4.5KiB (67%) - 965B (20%) - 701B (35%)
Minify JavaScript files (mobile) - 4.5KiB (67%) - 965B (20%) - 701B (35%)
Optimize image files (desktop) - 52.3KiB (24%) - 40.3KiB (19%) - 9.2KiB (21%)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition


  • Die Domain achieved a Score of 628.
  • The competing domain has achieved a score of 860


  • The word or combination of words with the worst "Count on Page" result is schweizer zivilgesellschaft (based first 10 subpages of the domain under investigation).
  • The competitor "" enables visitors to subscribe to their newsletter list.
  • The ratio of the number of words and word combinations on the main domains to the benchmark of the competition sites is "198:198".
  • The term landwirtschaft only appears on one competitor's website -
  • The competitor achieved a value of 24 for the metric: "Authority of the referring domains".

Social media

  • On Facebook the main domain was categorized as "Non-Governmental Organization (NGO)".
  • 100% of this group of domains has a Twitter account.
  • 20% of this group of domains has a Youtube account.
  • The number of Twitter fans belonging to the competitor tweet account is 42763 (since the last update).
  • The number of Instagram Following for the competitor instagram account is 188 (since the last update).


  • The data of the search engine results was updated on the 2020-02-06 for the domain
  • In the search engine rankings below, the average position for the competitor is: 66.
  • The search engine rankings update for the main domain took place on 2020-02-07.
  • The domain :domain is the competitor with the most expected visitors per month from the search engine
  • The competing websites have an average search engine position of 279137 in our rankings.


  • The competitor has a number of pages indexed in the search engine of 2,080.
  • Javascript on the main domain hold 16% of all data transfers.
  • Static objects of the main domain are numerous and,,,×tamp=1476711593 could have information about their expiry date and be loaded from the cache of the browser.
  • The CSS of the competitor website accounts for27% of all data transfers.
  • The competitor's meta title is: Heinrich-Böll-Stiftung | .