Mini Content Marketing comparison of websites for

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Change competitor


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Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Twitter followers x x 155 x x
Twitter following (account is following) x x x x x
Twitter likes x x x x x
Instagram followers x x x x x
Instagram following (account is following) x x x x x
Youtube subscribers x x x x x
Youtube comments x x x x x
Youtube videos x x x x x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Number of Referring Backlinks (Content Popularity) (day) 169,365 1,172,760 1,636,097 1,178,553 23,570
Number of Referring Domains (Content Popularity) (day) 2,660 8,759 8,629 2,406 1,175
Number of URLs found in the index (day) 2,914,923 781,152 142,266 113,115 19,628
Number of IPs that refer to domain (day) 2,009 6,311 6,382 1,728 753
Number of subnets that refer to domain (day) 1,654 4,818 4,784 1,485 683
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 39 152 116 46 17
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 215 83,879 105,014 239 155
Number of governmental and .gov - related domains that refer to domain (day) 7 16 15 7 5
Number of government and .gov - related external backlinks that link to domain (day) 30 219 101 27 29
The exact number of educational domains that refer to domain (day) 38 131 102 45 16
Number of Backlinks from .EDU Domains (Content Popularity) (day) 210 83,789 104,987 238 152
The exact number of government domains that refer to domain (day) 6 13 13 7 5
The exact number of government links that refer to domain (day) 29 215 99 27 29
Average number of outgoing links to unique domains for that domain (day) 4 9 1 3 1
The number of outgoing links for this domain (day) 4 17 3 5 2
Average number of internal links for domain (day) 48 364 20 40 6
Link Strength of Referring Domains (Content Popularity) (day) 41 46 53 48 37
Authority of Referring Domains (Content Popularity) (day) 48 38 55 52 44
TrustMetric value for domain (day) - Majestic metric 48 38 55 52 44

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Pediatric health care provider in northeast Ohio : Akron Children's Hospital
Desktop speed score 53
Mobile speed score 37
Mobile usability score 100
Number of all page resources 122
Number of static page resources 79
Number of JS page resources 27
Number of styles (CSS) page resources 14
Total request weight 20 kb
HTML response weight 45 kb
CSS response weight 98 kb
Images response weight 678 kb
JS response weight 699 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Avoid landing page redirects for the following chain of redirected URLs
Cache (desktop) by setting expiry date for
Cache (mobile) by setting expiry date for
Speed up server response time
Response time in 0.45 seconds
Minify your CSS files (desktop) - 12.5KiB (37%) - 6KiB (65%) - 5.6KiB (19%)
Minify your CSS files (mobile) - 12.5KiB (37%) - 6.4KiB (19%) - 554B (13%)
Minify HTML files (desktop) - 6.6KiB (16%)
Minify HTML files (mobile) - 1.3KiB (16%)
Minify JavaScript files (desktop) - 12KiB (45%) - 8.6KiB (41%) - 7.3KiB (36%)
Minify JavaScript files (mobile) - 8.6KiB (41%) - 4.3KiB (37%) - 2.8KiB (77%)
Optimize image files (desktop) - 56.3KiB (88%) - 40.2KiB (78%) - 26.2KiB (81%)

Summary of some information about this domain and its competition


  • Die Domain achieved a Score of 562.
  • The competing domain has achieved a score of 2355


  • 179 words or phrases (two word combinations) were found on the main domain.
  • The ratio of the number of words and word combinations on the main domains to the benchmark of the competition sites is "179:179".
  • The competitor has achieved a value of 683 for the metric: "Number of referring domains from different IP C blocks".
  • The competitor achieved a value of 152 for the metric: "Number of backlinks from .EDU domains (daily value)".
  • The competitor achieved a value of 44 for the metric: "Authority of the referring domains".

Social media

  • Facebook gives the category Hospital for the domain
  • A link to Twitter has been found on the domain
  • The domain has a Google+ account.
  • The domain has an Instagram account.
  • 0% of this group of domains has a Youtube account.


  • Of all the URLs found in the domain, "" is the most frequently found URL in the search results.
  • In the search engine rankings below, the average position for the competitor is: 71.
  • The search engine rankings update for the main domain took place on 2020-02-08.
  • The average position in the search engine rankings for the main domain is 69.
  • The domain has the best search engine rankings average position.


  • The competitor's meta title is: Patient Care at NYU Langone Health .
  • The page has 2 unnecessary redirects until it shows a URL with content.
  • It would be an advantage to compress the image at the main domain: in order to 938B kb.
  • On the homepage of the main domain 14 CSS files can be identified.
  • The entire CSS files of the main domain homepage weighs 98 kb.