Mini Content Marketing comparison of websites for

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Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Twitter followers x 37174 133 x 6129
Twitter following (account is following) x 5488 x x 111
Twitter likes x 9297 x x x
Instagram followers x x x x x
Instagram following (account is following) x x x x x
Youtube subscribers x x x x x
Youtube comments x x x x x
Youtube videos x x x x x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Number of Referring Backlinks (Content Popularity) (day) 169,365 1,172,760 1,636,097 1,178,553 23,570
Number of Referring Domains (Content Popularity) (day) 2,660 8,759 8,629 2,406 1,175
Number of URLs found in the index (day) 2,914,923 781,152 142,266 113,115 19,628
Number of IPs that refer to domain (day) 2,009 6,311 6,382 1,728 753
Number of subnets that refer to domain (day) 1,654 4,818 4,784 1,485 683
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 39 152 116 46 17
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 215 83,879 105,014 239 155
Number of governmental and .gov - related domains that refer to domain (day) 7 16 15 7 5
Number of government and .gov - related external backlinks that link to domain (day) 30 219 101 27 29
The exact number of educational domains that refer to domain (day) 38 131 102 45 16
Number of Backlinks from .EDU Domains (Content Popularity) (day) 210 83,789 104,987 238 152
The exact number of government domains that refer to domain (day) 6 13 13 7 5
The exact number of government links that refer to domain (day) 29 215 99 27 29
Average number of outgoing links to unique domains for that domain (day) 4 9 1 3 1
The number of outgoing links for this domain (day) 4 17 3 5 2
Average number of internal links for domain (day) 48 364 20 40 6
Link Strength of Referring Domains (Content Popularity) (day) 41 46 53 48 37
Authority of Referring Domains (Content Popularity) (day) 48 38 55 52 44
TrustMetric value for domain (day) - Majestic metric 48 38 55 52 44

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Pediatric health care provider in northeast Ohio : Akron Children's Hospital
Desktop speed score 53
Mobile speed score 37
Mobile usability score 100
Number of all page resources 122
Number of static page resources 79
Number of JS page resources 27
Number of styles (CSS) page resources 14
Total request weight 20 kb
HTML response weight 45 kb
CSS response weight 98 kb
Images response weight 678 kb
JS response weight 699 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Avoid landing page redirects for the following chain of redirected URLs
Cache (desktop) by setting expiry date for
Cache (mobile) by setting expiry date for
Speed up server response time
Response time in 0.45 seconds
Minify your CSS files (desktop) - 12.5KiB (37%) - 6KiB (65%) - 5.6KiB (19%)
Minify your CSS files (mobile) - 12.5KiB (37%) - 6.4KiB (19%) - 554B (13%)
Minify HTML files (desktop) - 6.6KiB (16%)
Minify HTML files (mobile) - 1.3KiB (16%)
Minify JavaScript files (desktop) - 12KiB (45%) - 8.6KiB (41%) - 7.3KiB (36%)
Minify JavaScript files (mobile) - 8.6KiB (41%) - 4.3KiB (37%) - 2.8KiB (77%)
Optimize image files (desktop) - 56.3KiB (88%) - 40.2KiB (78%) - 26.2KiB (81%)

Summary of some information about this domain and its competition


  • Die Domain achieved a Score of 562.
  • The competing domain has achieved a score of 1210


  • The term ucla only occurs on the website and not on the website of the main domain.
  • Competitor has reached a value of 1175 for the metric: "Number of referring domains (daily value)".
  • The competitor has achieved a value of 683 for the metric: "Number of referring domains from different IP C blocks".
  • Competitor has achieved a value of 29 for the metric: "Number of incoming backlinks from .GOV and .GOV - like domains (daily value)".
  • The competitor has achieved a value of 37 for the metric: "Link power of the referring domains".

Social media

  • A link to Google+ was found on the competitors website:
  • A link to Instagram was found on the competitors website
  • A link to the Linkedin was found on the domain
  • 40% of this group of domains has a LinkedIn account.
  • The number of Twitter favorites for the competitor tweet account is 9297 (since the last update).


  • This free report has been updated for the competitor on 2020-02-06.
  • The URL is the most common search engine result in our search engine rankings
  • The main domain's best performing keyword is ecards and it was found on the position 52
  • The domain has the best search engine rankings average position.
  • The domain :domain is the competitor with the most expected visitors per month from the search engine


  • The competitor's meta title is: UCLA Health - Los Angeles, CA .
  • The mobile version of the competitor achieved 51 points for the server response and website loading times in the Google Insights test.
  • The version for smartphones and tablets of the competitor has achieved 98 points for user-experience (how user-friendly a website is).
  • The main domain website could compress the JS file and save 1.1KiB kb (22%).
  • The desktop version of the main domain received an Insights value of 53 for the performance.