Mini Content Marketing comparison of websites for aids.gov

aids.gov

100%

Other competitor

Define competitor

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

No. Domain Traffic
1 aids.gov

SEO stats for domain

Selected search engine rankings for the group of websites. Search engine visibility is one of the most important advantages that enable good content marketing activities.

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

No. Domain Keyword Position Title / Url Search Volume Date

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric aids.gov
Twitter followers x
Twitter following (account is following) x
Twitter likes x
Instagram followers x
Instagram following (account is following) x
Youtube subscribers x
Youtube comments x
Youtube videos x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric aids.gov
Number of Referring Backlinks (Content Popularity) (day) 281,862
Number of Referring Domains (Content Popularity) (day) 7,027
Number of URLs found in the index (day) 13,411
Number of IPs that refer to domain (day) 5,359
Number of subnets that refer to domain (day) 4,326
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 263
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 1,401
Number of governmental and .gov - related domains that refer to domain (day) 141
Number of government and .gov - related external backlinks that link to domain (day) 4,802
The exact number of educational domains that refer to domain (day) 239
Number of Backlinks from .EDU Domains (Content Popularity) (day) 1,337
The exact number of government domains that refer to domain (day) 138
The exact number of government links that refer to domain (day) 4,796
Average number of outgoing links to unique domains for that domain (day) 1
The number of outgoing links for this domain (day) 1
Average number of internal links for domain (day) 0
Link Strength of Referring Domains (Content Popularity) (day) 36
Authority of Referring Domains (Content Popularity) (day) 35
TrustMetric value for domain (day) - Majestic metric 35

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Homepage | HIV.gov
Desktop speed score 75
Mobile speed score 65
Mobile usability score 94
Number of all page resources 70
Number of static page resources 54
Number of JS page resources 15
Number of styles (CSS) page resources 6
Total request weight 9 kb
HTML response weight 249 kb
CSS response weight 208 kb
Images response weight 973 kb
JS response weight 903 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Cache (desktop) by setting expiry date for
https://www.googletagmanager.com/gtm.js?id=GTM-TKD9Z7F
https://platform.twitter.com/widgets.js
https://dnn506yrbagrg.cloudfront.net/pages/scripts/0025/3698.js?416596
Cache (mobile) by setting expiry date for
https://www.googletagmanager.com/gtm.js?id=GTM-TKD9Z7F
https://platform.twitter.com/widgets.js
https://dnn506yrbagrg.cloudfront.net/pages/scripts/0025/3698.js?416596
Minify JavaScript files (desktop)
https://www.hiv.gov/s3fs-js/js/js_O_39C_3rmBSKsaGecF-mX55omU48ED4Y9_JdlKDqBt8.js - 8.7KiB (12%)
Minify JavaScript files (mobile)
https://www.hiv.gov/s3fs-js/js/js_O_39C_3rmBSKsaGecF-mX55omU48ED4Y9_JdlKDqBt8.js - 8.7KiB (12%)
Optimize image files (desktop)
https://www.hiv.gov/sites/all/themes/hiv/assets/images/banner_home.jpg - 64.7KiB (72%)
https://hivgov-s3prod.s3.amazonaws.com/s3fs-public/styles/card_thumbnail/public/mermin540x405.jpg?4vZH3NLEcWH2n2Pu_h9PFtmtcjGqYFQO&itok=Pzq6VZs_ - 23.7KiB (77%)
https://hivgov-s3prod.s3.amazonaws.com/s3fs-public/styles/card_thumbnail/public/hivgovinsightsfb.jpg?CLTSoLyt83epoe7Lt9WcslvNTMAmqVg2&itok=9aERTKf4 - 20.5KiB (77%)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 700.

Social media

  • 0% of this group of domains has a Facebook account.
  • 0% of this group of domains has a Twitter account.
  • 0% of this group of domains has a Google+ account.
  • 0% of this group of domains has a Instagram account.
  • 0% of this group of domains has a Youtube account.

Server

  • The main domain has a number of pages indexed in the search engine of 2,800.
  • Static objects of the main domain are numerous and https://www.googletagmanager.com/gtm.js?id=GTM-TKD9Z7F, https://platform.twitter.com/widgets.js, https://dnn506yrbagrg.cloudfront.net/pages/scripts/0025/3698.js?416596, https://translate.googleapis.com/translate_static/css/translateelement.css could have information about their expiry date and be loaded from the cache of the browser.
  • It would be an advantage to compress the image at the main domain: https://www.hiv.gov/sites/all/themes/hiv/assets/images/callout-govdelivery.png in order to 3.3KiB kb.
  • The entire HTML files of the main domain homepage weighs 249 kb.
  • Some links and buttons are too small and can cause problems for website visitors of the main domain.