Mini Content Marketing comparison of websites for

Change competitor

Change competitor

Change competitor

Change competitor


Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Twitter followers x 19014 9449 x x
Twitter following (account is following) x 1625 128 x x
Twitter likes x x x x x
Instagram followers x x x x x
Instagram following (account is following) x x x x x
Youtube subscribers x x x x x
Youtube comments x x x x x
Youtube videos x x x x x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Number of Referring Backlinks (Content Popularity) (day) 527,483 5,360,634 307,445 12,381 2,367,164
Number of Referring Domains (Content Popularity) (day) 584 8,913 2,771 871 1,390
Number of URLs found in the index (day) 227,076 853,230 8,385 157,428 177,640
Number of IPs that refer to domain (day) 473 6,347 1,980 655 827
Number of subnets that refer to domain (day) 401 3,826 1,257 558 644
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) x 11 2 7 5
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) x 31 6 15 9
Number of governmental and .gov - related domains that refer to domain (day) x 1 x 1 1
Number of government and .gov - related external backlinks that link to domain (day) x 2 x 1 2
The exact number of educational domains that refer to domain (day) x 3 x 2 1
Number of Backlinks from .EDU Domains (Content Popularity) (day) x 18 x 3 2
The exact number of government domains that refer to domain (day) x x x 1 x
The exact number of government links that refer to domain (day) x x x 1 x
Average number of outgoing links to unique domains for that domain (day) 4 14 1 0 1
The number of outgoing links for this domain (day) 5 19 2 1 1
Average number of internal links for domain (day) 38 47 17 9 27
Link Strength of Referring Domains (Content Popularity) (day) 47 55 40 37 46
Authority of Referring Domains (Content Popularity) (day) 43 51 49 39 51
TrustMetric value for domain (day) - Majestic metric 43 51 49 39 51

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Desktop speed score 61
Mobile speed score 38
Mobile usability score 99
Number of all page resources 108
Number of static page resources 39
Number of JS page resources 48
Number of styles (CSS) page resources 1
Total request weight 24 kb
HTML response weight 52 kb
CSS response weight 53 kb
Images response weight 406 kb
JS response weight 1173 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Cache (desktop) by setting expiry date for
Cache (mobile) by setting expiry date for
Minify your CSS files (desktop) - 5.3KiB (11%)
Minify your CSS files (mobile) - 2.6KiB (14%)
Minify HTML files (desktop) - 1.4KiB (15%)
Minify HTML files (mobile) - 3.6KiB (17%)
Minify JavaScript files (desktop) - 2.8KiB (36%) - 2.7KiB (50%) - 788B (24%)
Minify JavaScript files (mobile) - 7.5KiB (47%) - 715B (12%)
Optimize image files (desktop) - 48.7KiB (99%) - 45.2KiB (76%) - 45.1KiB (81%)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition


  • Die Domain achieved a Score of 483.
  • The competing domain has achieved a score of 2138


  • For the popular word september, this would be a similar word combination:
  • The word or combination of words with the worst "Count on Page" result on the competitors website is teilen facebook (based first 10 subpages of the domain under investigation).
  • The ratio of the number of words and word combinations on the main domains to the benchmark of the competition sites is "240:226".
  • Competitor has achieved a value of 27 for the metric:"Average number of internal links".
  • The competitor has achieved a value of 51 for the metric: "Trust metric - Majestic metric".

Social media

  • The domain has a Twitter account.
  • On Facebook the main domain was categorized as "Media/News Company".
  • 40% of this group of domains has a Google+ account.
  • 0% of this group of domains has a LinkedIn account.
  • The number of Twitter tweets belonging to the competitor tweet account is 75111 (since the last update).


  • The data of the search engine results was updated on the 2020-02-07 for the domain
  • In the search engine rankings below, the average position for the competitor is: 64.
  • The domain has the best search engine rankings average position.
  • The domain :domain is the competitor with the most expected visitors per month from the search engine
  • The average number of visitors expected from the search engine for the competitors websites is 259258.


  • The entire HTML files of the competitor homepage weighs 409 kb.
  • Graphic files (on the homepage of the competitor have a size of 1408 kb.
  • Some links and buttons are too small and can cause problems for website visitors of the competitor website.
  • The desktop version of the main domain received an Insights value of 61 for the performance.
  • The HTML script of the main domain weighs 1173 kb.