Mini Content Marketing comparison of websites for

Change competitor

Change competitor

Change competitor

Change competitor


Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Twitter followers x 17650 x 198232 x
Twitter following (account is following) x 1632 x 428 x
Twitter likes x x x 1552 x
Instagram followers x x x x x
Instagram following (account is following) x x x x x
Youtube subscribers x x x x x
Youtube comments x x x x x
Youtube videos x x x x x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Number of Referring Backlinks (Content Popularity) (day) 527,483 5,360,634 307,445 12,381 2,367,164
Number of Referring Domains (Content Popularity) (day) 584 8,913 2,771 871 1,390
Number of URLs found in the index (day) 227,076 853,230 8,385 157,428 177,640
Number of IPs that refer to domain (day) 473 6,347 1,980 655 827
Number of subnets that refer to domain (day) 401 3,826 1,257 558 644
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) x 11 2 7 5
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) x 31 6 15 9
Number of governmental and .gov - related domains that refer to domain (day) x 1 x 1 1
Number of government and .gov - related external backlinks that link to domain (day) x 2 x 1 2
The exact number of educational domains that refer to domain (day) x 3 x 2 1
Number of Backlinks from .EDU Domains (Content Popularity) (day) x 18 x 3 2
The exact number of government domains that refer to domain (day) x x x 1 x
The exact number of government links that refer to domain (day) x x x 1 x
Average number of outgoing links to unique domains for that domain (day) 4 14 1 0 1
The number of outgoing links for this domain (day) 5 19 2 1 1
Average number of internal links for domain (day) 38 47 17 9 27
Link Strength of Referring Domains (Content Popularity) (day) 47 55 40 37 46
Authority of Referring Domains (Content Popularity) (day) 43 51 49 39 51
TrustMetric value for domain (day) - Majestic metric 43 51 49 39 51

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Desktop speed score 61
Mobile speed score 38
Mobile usability score 99
Number of all page resources 108
Number of static page resources 39
Number of JS page resources 48
Number of styles (CSS) page resources 1
Total request weight 24 kb
HTML response weight 52 kb
CSS response weight 53 kb
Images response weight 406 kb
JS response weight 1173 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Cache (desktop) by setting expiry date for
Cache (mobile) by setting expiry date for
Minify your CSS files (desktop) - 5.3KiB (11%)
Minify your CSS files (mobile) - 2.6KiB (14%)
Minify HTML files (desktop) - 1.4KiB (15%)
Minify HTML files (mobile) - 3.6KiB (17%)
Minify JavaScript files (desktop) - 2.8KiB (36%) - 2.7KiB (50%) - 788B (24%)
Minify JavaScript files (mobile) - 7.5KiB (47%) - 715B (12%)
Optimize image files (desktop) - 48.7KiB (99%) - 45.2KiB (76%) - 45.1KiB (81%)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition


  • Die Domain achieved a Score of 483.
  • The competing domain has achieved a score of 945


  • The word or combination of words with the best median result regarding the frequency on the competitors website is afznews (based on first 10 subpages of examined domain).
  • The main domain enables visitors to subscribe to their newsletter list.
  • It is very likely that you can register and open a user account on the main domain.
  • The ratio of the number of words and word combinations on the main domains to the benchmark of the competition sites is "240:226".
  • The competitor has achieved a value of 827 for the metric: "Number of referring domains from different IPs (daily value)".

Social media

  • A link to Google+ was found on the competitors website:
  • 40% of this group of domains has a Google+ account.
  • 0% of this group of domains has a Youtube account.
  • The number of Twitter fans belonging to the competitor tweet account is 17650 (since the last update).
  • The number of Twitter Following for the competitor tweet account is 1632 (since the last update).


  • Of all the URLs found in the domain, "" is the most frequently found URL in the search results.
  • This free report has been updated for the competitor on 2020-02-07.
  • The main domain has a number of expected visitor coming from the search engine of 1974 per month (traffic).
  • From this group of websites, the domain has the best average position among in search engine rankings.
  • The domain :domain is the competitor with the most expected visitors per month from the search engine


  • It would be an advantage to compress the image at the competitor website: in order to 518B kb.
  • Graphic files (on the homepage of the competitor have a size of 1964 kb.
  • The CSS of the main domain website accounts for3% of all data transfers.
  • The compression of the HTML together with INLINE CSS and JS enables the main domain website to save 1.4KiB kb each time the page is loaded.
  • 39 CSS/JSS static elements can be found on the website of the main domain.