Mini Content Marketing comparison of websites for aes.org

giphy.com

81%
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toyfairny.com

22%
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aplusa-online.com

19%
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aes.org

13%

english.ids-cologne.de

9%
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Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric aes.org giphy.com toyfairny.com english.ids-cologne.de aplusa-online.com
Twitter followers x x x x x
Twitter following (account is following) x x x x x
Twitter likes x x x x x
Instagram followers x x x x x
Instagram following (account is following) x x x x x
Youtube subscribers x x 405 x x
Youtube comments x x x x x
Youtube videos x x 38 x x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric aes.org giphy.com toyfairny.com english.ids-cologne.de aplusa-online.com
Number of Referring Backlinks (Content Popularity) (day) 1,008,319 28,971,255 88,585 38,653 54,564
Number of Referring Domains (Content Popularity) (day) 8,663 178,756 1,778 1,032 855
Number of URLs found in the index (day) 264,678 6,506,653 418 67,322 6,731
Number of IPs that refer to domain (day) 6,853 108,597 1,441 883 632
Number of subnets that refer to domain (day) 5,284 52,667 1,240 818 587
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 348 874 3 x 7
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 4,932 38,874 4 x 144
Number of governmental and .gov - related domains that refer to domain (day) 14 122 1 5 4
Number of government and .gov - related external backlinks that link to domain (day) 80 694,322 4 20 12
The exact number of educational domains that refer to domain (day) 185 463 3 x x
Number of Backlinks from .EDU Domains (Content Popularity) (day) 2,099 13,668 4 x x
The exact number of government domains that refer to domain (day) 9 38 1 2 x
The exact number of government links that refer to domain (day) 65 995 4 12 x
Average number of outgoing links to unique domains for that domain (day) 2 2 9 2 10
The number of outgoing links for this domain (day) 2 2 12 2 14
Average number of internal links for domain (day) 45 8 25 48 71
Link Strength of Referring Domains (Content Popularity) (day) 53 71 35 40 30
Authority of Referring Domains (Content Popularity) (day) 63 49 25 35 24
TrustMetric value for domain (day) - Majestic metric 63 49 25 35 24

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
AES | Audio Engineering Society
Desktop speed score 25
Mobile speed score 26
Mobile usability score 97
Number of all page resources 106
Number of static page resources 93
Number of JS page resources 23
Number of styles (CSS) page resources 19
Total request weight 9 kb
HTML response weight 89 kb
CSS response weight 1367 kb
Images response weight 2115 kb
JS response weight 1869 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Cache (desktop) by setting expiry date for
https://static.doubleclick.net/instream/ad_status.js
http://www.google-analytics.com/analytics.js
Cache (mobile) by setting expiry date for
https://static.doubleclick.net/instream/ad_status.js
http://www.google-analytics.com/analytics.js
Speed up server response time
Response time in 0.29 seconds
Minify your CSS files (desktop)
http://www.aes.org/assets/base/css/components.css - 66.6KiB (17%)
http://www.aes.org/assets/plugins/cubeportfolio/css/cubeportfolio.min.css - 21KiB (23%)
http://www.aes.org/assets/plugins/revo-slider/css/settings.css - 14.2KiB (20%)
Minify your CSS files (mobile)
http://www.aes.org/assets/base/css/components.css - 66.6KiB (17%)
http://www.aes.org/assets/plugins/cubeportfolio/css/cubeportfolio.min.css - 21KiB (23%)
http://www.aes.org/assets/plugins/revo-slider/css/settings.css - 14.2KiB (20%)
Minify HTML files (desktop)
http://www.aes.org/ - 13.8KiB (26%)
Minify HTML files (mobile)
http://www.aes.org/ - 13.7KiB (26%)
Minify JavaScript files (desktop)
http://www.aes.org/assets/base/js/app.js - 7.5KiB (56%)
http://www.aes.org/assets/base/js/components.js - 5.2KiB (30%)
http://www.aes.org/assets/plugins/reveal-animate/wow.js - 5KiB (33%)
Minify JavaScript files (mobile)
http://www.aes.org/assets/base/js/app.js - 7.5KiB (56%)
http://www.aes.org/assets/base/js/components.js - 5.2KiB (30%)
http://www.aes.org/assets/plugins/reveal-animate/wow.js - 5KiB (33%)
Optimize image files (desktop)
https://secure.aes.org/images/blog_img/1/ID/1306.jpg - 94.3KiB (99%)
http://www.aes.org/images/blog_img/1/ID/1286.jpg - 82.5KiB (83%)
http://www.aes.org/images/blog_img/1/ID/1280.jpg - 79.2KiB (83%)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 473.
  • The competing domain giphy.com has achieved a score of 3020

Content

  • The word or combination of words with the lowest median result regarding the frequency on the competitors website is right from (based on first 10 subpages of examined domain).
  • The word or combination of words with the best median result regarding the frequency is application (based on first 10 subpages of examined domain).
  • It is very likely that you can register and open a user account on the competitors website "toyfairny.com".
  • The term application only appears on this website and not on the websites of the competition.
  • The competitor giphy.com has achieved a value of 52667 for the metric: "Number of referring domains from different IP C blocks".

Social media

  • A link to Twitter has been found on the domain toyfairny.com.
  • The domain toyfairny.com has a YouTube account.
  • 40% of this group of domains has a Twitter account.
  • 0% of this group of domains has a Google+ account.
  • The number of YouTube views of the competitor toyfairny.com youtube account is 43562 (since the last update).

Seo

  • The URL http://www.aes.org/events/conventions/ is the most common search engine result in our search engine rankings
  • The average position in the search engine rankings for the main domain is 70.
  • The main domain has a number of expected visitor coming from the search engine of 0 per month (traffic).
  • The competing websites have an average search engine position of 250793 in our rankings.
  • On average, the competitors get at least 501586 visitors per month from the search engine.

Server

  • The competitor toyfairny.com has a number of pages indexed in the search engine of 1,210.
  • It would be an advantage to compress the image at the competitor giphy.com website: https://giphy.com/static/img/embed.png in order to 920B kb.
  • On the homepage, belonging to giphy.com 3 CSS files can be identified.
  • The entire CSS files of the competitor giphy.com homepage weighs 416 kb.
  • It would be an advantage to compress the image at the main domain: http://www.aes.org/images/ticker/ID/104.jpg in order to 16.4KiB kb.