Mini Content Marketing comparison of websites for

Change competitor

Change competitor


Change competitor

Change competitor

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Submit better competitors

SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Twitter followers x x x x x
Twitter following (account is following) x x x x x
Twitter likes x x x x x
Instagram followers x x x x x
Instagram following (account is following) x x x x x
Youtube subscribers x x x x x
Youtube comments x x x x x
Youtube videos x x x x x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Number of Referring Backlinks (Content Popularity) (day) 17,857,702 1,615,636 4,168,442 2,960,542 13,485,096
Number of Referring Domains (Content Popularity) (day) 18,505 24,009 41,011 43,091 34,588
Number of URLs found in the index (day) 2,153,383 503,182 3,471,439 378,938 25,354,465
Number of IPs that refer to domain (day) 14,582 19,365 30,654 32,564 26,036
Number of subnets that refer to domain (day) 11,127 13,317 21,000 22,574 17,670
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 1,152 548 2,299 2,504 1,021
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 670,288 9,260 186,130 301,033 82,350
Number of governmental and .gov - related domains that refer to domain (day) 61 32 126 140 94
Number of government and .gov - related external backlinks that link to domain (day) 202,171 426 2,539 6,014 1,478
The exact number of educational domains that refer to domain (day) 492 217 661 644 434
Number of Backlinks from .EDU Domains (Content Popularity) (day) 392,700 1,166 64,429 40,282 73,455
The exact number of government domains that refer to domain (day) 34 10 51 57 54
The exact number of government links that refer to domain (day) 199,849 76 1,029 3,121 1,361
Average number of outgoing links to unique domains for that domain (day) 3 2 2 2 2
The number of outgoing links for this domain (day) 3 2 25 5 5
Average number of internal links for domain (day) 23 48 32 11 45
Link Strength of Referring Domains (Content Popularity) (day) 53 59 59 55 41
Authority of Referring Domains (Content Popularity) (day) 55 63 62 53 32
TrustMetric value for domain (day) - Majestic metric 55 63 62 53 32

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Desktop speed score 94
Mobile speed score 92
Mobile usability score 60
Number of all page resources 13
Number of static page resources 8
Number of JS page resources 1
Total request weight 1 kb
HTML response weight 17 kb
Images response weight 36 kb
JS response weight 30 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Cache (desktop) by setting expiry date for
Cache (mobile) by setting expiry date for
Minify HTML files (desktop) - 1.7KiB (11%)
Minify HTML files (mobile) - 1.7KiB (11%)
Some texts on your page renders in a way that may be difficult for some of your visitors to read. (mobile)
Configure a viewport for mobile page, ex.
<meta name="viewport" content="width=device-width, initial-scale=1">
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition


  • Die Domain achieved a Score of 521.
  • The competing domain has achieved a score of 1216


  • For the popular word your, this would be a similar word combination: your students, your vocabulary, your list, choose your, your words
  • The most common word or combination of words on the competitors Website: is present
  • The word or combination of words with the best median result regarding the frequency is paper (based on first 10 subpages of examined domain).
  • Competitor has reached a value of 34588 for the metric: "Number of referring domains (daily value)".
  • The competitor has achieved a value of 82350 for the metric: "Number of backlinks from .EDU and .EDU-like domains (daily value)".

Social media

  • The domain was defined as category: Education Website on Facebook.
  • 0% of this group of domains has a LinkedIn account.
  • 0% of this group of domains has a Youtube account.
  • alerts-new.social_media.competitor_fans_currently_FACEBOOK.0
  • The number of Twitter Following for the competitor tweet account is 1003 (since the last update).


  • This free report has been updated for the competitor on 2020-01-29.
  • The search engine rankings update for the main domain took place on 2020-01-28.
  • The best position ever found for the main domain was 27 and it was found the keyword :keyword.
  • The domain :domain is the competitor with the most expected visitors per month from the search engine
  • On average, the competitors get at least 515404 visitors per month from the search engine.


  • The competitor has a number of pages indexed in the search engine of 8,740,000.
  • The page has 2 unnecessary redirects until it shows a URL with content.
  • AJavascript on the competitor hold 19% of all data transfers.
  • The content of the competitor website is allowed wider than viewport. This will likely require visitors to scroll horizontally.
  • The entire HTML files of the main domain homepage weighs 17 kb.