Mini Content Marketing comparison of websites for adlershop.ch

aponeo.de

56%
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adlershop.ch

56%

coopvitality.ch

46%
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topwell.ch

41%
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Other competitor

Define competitor

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric adlershop.ch topwell.ch aponeo.de coopvitality.ch
Twitter followers x x x x
Twitter following (account is following) x x x x
Twitter likes x x x x
Instagram followers x x x x
Instagram following (account is following) x x x x
Youtube subscribers x x x x
Youtube comments x x x x
Youtube videos x x x x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric adlershop.ch topwell.ch aponeo.de coopvitality.ch
Number of Referring Backlinks (Content Popularity) (day) 9,087 7,339 21,305 18,918
Number of Referring Domains (Content Popularity) (day) 866 322 1,848 368
Number of URLs found in the index (day) 163,291 1,437,999 52,422 1,033,318
Number of IPs that refer to domain (day) 756 225 862 258
Number of subnets that refer to domain (day) 617 192 718 226
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 4 x x x
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 17 x x x
Number of governmental and .gov - related domains that refer to domain (day) 4 x x x
Number of government and .gov - related external backlinks that link to domain (day) 9 x x x
The exact number of educational domains that refer to domain (day) x x x x
Number of Backlinks from .EDU Domains (Content Popularity) (day) x x x x
The exact number of government domains that refer to domain (day) x x x x
The exact number of government links that refer to domain (day) x x x x
Average number of outgoing links to unique domains for that domain (day) 0 2 2 2
The number of outgoing links for this domain (day) 0 2 2 3
Average number of internal links for domain (day) 69 113 284 166
Link Strength of Referring Domains (Content Popularity) (day) 34 38 41 31
Authority of Referring Domains (Content Popularity) (day) 13 24 50 29
TrustMetric value for domain (day) - Majestic metric 13 24 50 29

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Adler Apotheke - Online Apotheke und Versandapotheke in Winterthur
Desktop speed score 97
Mobile speed score 89
Mobile usability score 100
Number of all page resources 36
Number of static page resources 34
Number of styles (CSS) page resources 1
Total request weight 3 kb
HTML response weight 17 kb
CSS response weight 76 kb
Images response weight 198 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 1590.
  • The competing domain aponeo.de has achieved a score of 1593

Content

  • 334 words or phrases (two word combinations) were found on the main domain.
  • The main domain enables visitors to subscribe to their newsletter list.
  • The most common word or combination of words on the competitors Website: topwell.ch is apotheke
  • We think there is a blog section on the competitors website "aponeo.de".
  • The value achieved for the metric: "Number of incoming backlinks (daily value)" is 9087.

Social media

  • The domain topwell.ch was defined as category: Medical Supply Store on Facebook.
  • A link to Twitter has been found on the domain aponeo.de.
  • 50% of this group of domains has a Facebook account.
  • 0% of this group of domains has a Youtube account.
  • alerts-new.social_media.competitor_fans_currently_FACEBOOK.0

Seo

  • The URL https://www.adlershop.ch/pages/hausspezialitaeten occurs most frequently in the search engine results.
  • The data of the search engine results was updated on the 2020-02-04 for the domain aponeo.de.
  • The competitors (coopvitality.ch) best performing keyword is haarmineralanalyse and it was found on the position 1
  • The competitor topwell.ch should get at least 85660 visitors from the search engine per month.
  • The competing websites have an average search engine position of 75765 in our rankings.

Server

  • Graphic files (on the homepage of the main domain) have a size of 198 kb.
  • The version for smartphones and tablets of the main domain has achieved 100 points for user-experience (how user-friendly a website is).
  • The CSS file on the competitor topwell.ch https://www.topwell.ch/skin/frontend/rwd/default/css/madisonisland.css could be compressed to save 37% - 787B kb.
  • It would be an advantage to compress the image at the competitor topwell.ch website: https://www.topwell.ch/media/wysiwyg/Aktionen/titelbanner_vitamine_mineralstoffe.jpg in order to 670.5KiB kb.
  • Graphic files (on the homepage of the competitor topwell.ch) have a size of 9075 kb.