Mini Content Marketing comparison of websites for adlershop.ch

aponeo.de

56%
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adlershop.ch

56%

coopvitality.ch

46%
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topwell.ch

41%
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Other competitor

Define competitor

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric adlershop.ch topwell.ch aponeo.de coopvitality.ch
Twitter followers x x x x
Twitter following (account is following) x x x x
Twitter likes x x x x
Instagram followers x x x x
Instagram following (account is following) x x x x
Youtube subscribers x x x x
Youtube comments x x x x
Youtube videos x x x x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric adlershop.ch topwell.ch aponeo.de coopvitality.ch
Number of Referring Backlinks (Content Popularity) (day) 9,087 7,339 21,305 18,918
Number of Referring Domains (Content Popularity) (day) 866 322 1,848 368
Number of URLs found in the index (day) 163,291 1,437,999 52,422 1,033,318
Number of IPs that refer to domain (day) 756 225 862 258
Number of subnets that refer to domain (day) 617 192 718 226
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 4 x x x
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 17 x x x
Number of governmental and .gov - related domains that refer to domain (day) 4 x x x
Number of government and .gov - related external backlinks that link to domain (day) 9 x x x
The exact number of educational domains that refer to domain (day) x x x x
Number of Backlinks from .EDU Domains (Content Popularity) (day) x x x x
The exact number of government domains that refer to domain (day) x x x x
The exact number of government links that refer to domain (day) x x x x
Average number of outgoing links to unique domains for that domain (day) 0 2 2 2
The number of outgoing links for this domain (day) 0 2 2 3
Average number of internal links for domain (day) 69 113 284 166
Link Strength of Referring Domains (Content Popularity) (day) 34 38 41 31
Authority of Referring Domains (Content Popularity) (day) 13 24 50 29
TrustMetric value for domain (day) - Majestic metric 13 24 50 29

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Adler Apotheke - Online Apotheke und Versandapotheke in Winterthur
Desktop speed score 97
Mobile speed score 89
Mobile usability score 100
Number of all page resources 36
Number of static page resources 34
Number of styles (CSS) page resources 1
Total request weight 3 kb
HTML response weight 17 kb
CSS response weight 76 kb
Images response weight 198 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 1590.
  • The competing domain aponeo.de has achieved a score of 1593

Content

  • For the popular word apotheke, this would be a similar word combination: versandapotheke, versandapotheken, reiseapotheke, öffnungszeitenapotheketeamwebsite, clubapothekenpflichtige
  • The word or combination of words with the worst "Count on Page" result on the competitors website is apotheke grenchen (based first 10 subpages of the domain under investigation).
  • The competitor "aponeo.de" probably has a legal disclosure subpage.
  • The term online shop only appears on one competitor's website - aponeo.de.
  • The value achieved for the metric: "Link power of the referring domains" is 34 .

Social media

  • A link to the Linkedin was found on the domain topwell.ch.
  • The domain aponeo.de has a Twitter account.
  • 50% of this group of domains has a Facebook account.
  • 0% of this group of domains has a Google+ account.
  • 25% of this group of domains has a LinkedIn account.

Seo

  • The search engine rankings update for the main domain took place on 2020-02-04.
  • Of all the URLs found in the domain topwell.ch, "https://www.topwell.ch/default/services/hausspezialitaeten/" is the most frequently found URL in the search results.
  • This free report has been updated for the competitor coopvitality.ch on 2020-02-04.
  • The competitor aponeo.de should get at least 7326 visitors from the search engine per month.
  • The domain topwell.ch has the best search engine rankings average position.

Server

  • The mobile website of the main domain got a score of 89/100 points for the loading times.
  • Static objects of the competitor topwell.ch are numerous and https://www.google.com/recaptcha/api.js, https://static.doubleclick.net/instream/ad_status.js, https://www.googletagmanager.com/gtm.js?id=GTM-KBXZC9, https://www.google-analytics.com/analytics.js could have information about their expiry date and be loaded from the cache of the browser.
  • The competitor topwell.ch website could compress the JS file https://www.topwell.ch/media/js/2e7e85512ef5d45c596d88008895bf79.js and save 48KiB kb (20%).
  • On the homepage, belonging to topwell.ch 12 CSS files can be identified.
  • The entire CSS files of the competitor topwell.ch homepage weighs 748 kb.