Mini Content Marketing comparison of websites for activekids.com

babycenter.com

92%
Change competitor

activekids.com

16%

teamusa.org

16%
Change competitor

active.com

12%
Change competitor

virginia.org

11%
Change competitor

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Submit better competitors

SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric activekids.com babycenter.com active.com teamusa.org virginia.org
Twitter followers x x x x x
Twitter following (account is following) x x x x x
Twitter likes x x x x x
Instagram followers 868 x x x x
Instagram following (account is following) 23 x x x x
Youtube subscribers x x x x x
Youtube comments x x x x x
Youtube videos x x x x x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric activekids.com babycenter.com active.com teamusa.org virginia.org
Number of Referring Backlinks (Content Popularity) (day) 2,668,844 3,437,376 18,403,308 14,000,827 2,125,072
Number of Referring Domains (Content Popularity) (day) 1,145 50,417 56,930 29,644 10,295
Number of URLs found in the index (day) 1,460,756 6,598,577 2,489,435 290,582 300,286
Number of IPs that refer to domain (day) 922 33,751 34,372 19,351 7,252
Number of subnets that refer to domain (day) 806 20,518 20,299 13,105 5,252
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 7 294 656 494 100
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 12 2,437 24,957 15,667 642
Number of governmental and .gov - related domains that refer to domain (day) 3 63 238 109 75
Number of government and .gov - related external backlinks that link to domain (day) 5 218 46,006 877 7,417
The exact number of educational domains that refer to domain (day) 7 202 606 474 97
Number of Backlinks from .EDU Domains (Content Popularity) (day) 12 1,826 24,410 15,351 639
The exact number of government domains that refer to domain (day) 3 37 222 103 75
The exact number of government links that refer to domain (day) 5 88 45,899 828 7,417
Average number of outgoing links to unique domains for that domain (day) 5 18 1 19 12
The number of outgoing links for this domain (day) 22 19 4 22 14
Average number of internal links for domain (day) 34 232 7 83 92
Link Strength of Referring Domains (Content Popularity) (day) 52 52 61 61 56
Authority of Referring Domains (Content Popularity) (day) 52 71 70 71 66
TrustMetric value for domain (day) - Majestic metric 52 71 70 71 66

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Find Fun Activities & Things to Do with Kids - Arts, Crafts, Classes, & Lessons | ACTIVEkids
Desktop speed score 70
Mobile speed score 51
Mobile usability score 99
Number of all page resources 178
Number of static page resources 53
Number of JS page resources 59
Number of styles (CSS) page resources 5
Total request weight 46 kb
HTML response weight 211 kb
CSS response weight 892 kb
Images response weight 415 kb
JS response weight 2778 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Avoid landing page redirects for the following chain of redirected URLs
http://activekids.com/
http://www.activekids.com/
https://www.activekids.com/
Cache (desktop) by setting expiry date for
https://euwest-match.deepintent.com/usersync/108/
https://forms.mailmunch.co/sites/372214
https://ig.active.com/ig.track.js
Cache (mobile) by setting expiry date for
https://euwest-match.deepintent.com/usersync/108/
https://forms.mailmunch.co/sites/372214
https://ig.active.com/ig.track.js
Speed up server response time
Response time in https://developers.google.com/speed/docs/insights/Server
Minify your CSS files (desktop)
https://marketinghub.active.com/css/ads/sidebar-ads.css?190127220921 - 160B (13%)
Minify your CSS files (mobile)
https://marketinghub.active.com/css/ads/sidebar-ads.css?190127220921 - 160B (13%)
Minify JavaScript files (desktop)
https://ig.active.com/ig.track.js - 3.1KiB (59%)
https://ig.active.com/ig.loader.js?v=1.0.1 - 1.9KiB (59%)
https://ig.active.com/ig.main.js?a3ig=null&a3=null - 1.1KiB (33%)
Minify JavaScript files (mobile)
https://ig.active.com/ig.track.js - 3.1KiB (59%)
https://ig.active.com/ig.loader.js?v=1.0.1 - 1.9KiB (59%)
https://ig.active.com/ig.main.js?a3ig=null&a3=null - 1.1KiB (33%)
Optimize image files (desktop)
https://content.active.com/Assets/Active.com+Content+Site+Digital+Assets/Kids/Articles/10+Harmless+April+Fools$!e2$!80$!99+Day+Pranks/goggly+eye+lunch-front.jpg - 42.1KiB (90%)
https://content.active.com/Assets/Active.com+Content+Site+Digital+Assets/Kids/Articles/Active+Spring+Break+Staycation/kids+at+the+pool-front.jpg - 38.5KiB (89%)
https://content.active.com/Assets/Active.com+Content+Site+Digital+Assets/Kids/Articles/Kids+to+Cook/kids+cooking-front.jpg - 26.5KiB (85%)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 600.
  • The competing domain virginia.org has achieved a score of 395

Content

  • The word or combination of words with the best median result regarding the frequency on the competitors website is baby (based on first 10 subpages of examined domain).
  • The word or combination of words with the lowest median result regarding the frequency is lacrosse soccer (based on first 10 subpages of examined domain).
  • The ratio of the number of words and word combinations on the main domains to the benchmark of the competition sites is "172:193".
  • The term dance only appears on this website and not on the websites of the competition.
  • The competitor babycenter.com has achieved a value of 3437376 for the metric: "Number of incoming backlinks (daily value)".

Social media

  • 20% of this group of domains has a Google+ account.
  • alerts-new.social_media.competitor_fans_currently_FACEBOOK.0
  • On Facebook, the main domain is followed by 35090 fans.
  • The number of Twitter Following for the competitor babycenter.com tweet account is 9232 (since the last update).
  • The number of Twitter favorites for the competitor babycenter.com tweet account is 3344 (since the last update).

Seo

  • Of all the URLs found in the domain teamusa.org, "https://www.teamusa.org/" is the most frequently found URL in the search results.
  • The data of the search engine results was updated on the 2020-01-25 for the domain babycenter.com.
  • The competitors (babycenter.com) best performing keyword is tigen and it was found on the position 2
  • The main domain's best performing keyword is inventlab and it was found on the position 32
  • The average position in the search engine rankings for the main domain is 66.

Server

  • The server of the competitor active.com responded within0.38 seconds.
  • Static objects of the main domain are numerous and https://euwest-match.deepintent.com/usersync/108/, https://forms.mailmunch.co/sites/372214, https://ig.active.com/ig.track.js, https://ig.active.com/socket.io.min.js could have information about their expiry date and be loaded from the cache of the browser.
  • The server of the main domain responded within0 seconds.
  • The total amount of the website requests on the main domain was calculated at 46 kb.
  • The HTML script of the main domain weighs 2778 kb.