Mini Content Marketing comparison of websites for active12.ch

bodyworld.ch

63%
Change competitor

protein-projekt.de

33%
Change competitor

sportnahrung.de

27%
Change competitor

bodyandfit.de

25%
Change competitor

active12.ch

23%

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric active12.ch protein-projekt.de sportnahrung.de bodyworld.ch bodyandfit.de
Twitter followers x x x 11 x
Twitter following (account is following) x x x x x
Twitter likes x x x x x
Instagram followers x x x x x
Instagram following (account is following) x x x x x
Youtube subscribers x x x x x
Youtube comments x x x x x
Youtube videos x x x x x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric active12.ch protein-projekt.de sportnahrung.de bodyworld.ch bodyandfit.de
Number of Referring Backlinks (Content Popularity) (day) 1,895 1,516 7,182 900 2,569
Number of Referring Domains (Content Popularity) (day) 130 167 143 77 169
Number of URLs found in the index (day) 7,707 16,735 37,648 2,018 109,377
Number of IPs that refer to domain (day) 87 138 113 70 142
Number of subnets that refer to domain (day) 86 127 102 66 135
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) x x x x 1
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) x x x x 293
Number of governmental and .gov - related domains that refer to domain (day) x x x x x
Number of government and .gov - related external backlinks that link to domain (day) x x x x x
The exact number of educational domains that refer to domain (day) x x x x x
Number of Backlinks from .EDU Domains (Content Popularity) (day) x x x x x
The exact number of government domains that refer to domain (day) x x x x x
The exact number of government links that refer to domain (day) x x x x x
Average number of outgoing links to unique domains for that domain (day) 0 1 1 2 0
The number of outgoing links for this domain (day) 0 2 1 2 0
Average number of internal links for domain (day) 1 28 179 184 81
Link Strength of Referring Domains (Content Popularity) (day) 13 31 27 25 33
Authority of Referring Domains (Content Popularity) (day) 6 8 21 23 10
TrustMetric value for domain (day) - Majestic metric 6 8 21 23 10

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
active12.com low-carb-supermarkt.ch
Desktop speed score 20
Mobile speed score 65
Mobile usability score 100
Number of all page resources 83
Number of static page resources 64
Number of JS page resources 7
Number of styles (CSS) page resources 1
Total request weight 17 kb
HTML response weight 90 kb
CSS response weight 202 kb
Images response weight 4408 kb
JS response weight 315 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Cache (desktop) by setting expiry date for
http://www.active12.ch/gm/images/gm_bookmarks/delicio.gif
http://www.active12.ch/gm/images/gm_bookmarks/diggs.gif
http://www.active12.ch/gm/images/gm_bookmarks/edelight.gif
Cache (mobile) by setting expiry date for
http://www.active12.ch/images/logos/active12com%20logo%20Sportnahrung%20low-carb-supermarkt.ch%20A4quer%20cut%2015.jpg
http://www.active12.ch/templates/MobileCandy/img/ajax-loader.gif
http://www.active12.ch/templates/MobileCandy/img/list-item-grau.png
Speed up server response time
Response time in 0.72 seconds
Minify your CSS files (desktop)
http://www.active12.ch/templates/EyeCandy/gm_dynamic.css.php?current_template=EyeCandy&http_caching=true&gzip=true&gzip_level=9&ob_gzhandler=false - 2.3KiB (12%)
Minify your CSS files (mobile)
http://www.active12.ch/templates/MobileCandy/gm_dynamic.css.php?current_template=MobileCandy - 5.7KiB (27%)
Minify HTML files (mobile)
http://www.active12.ch/ - 2.5KiB (22%)
Optimize image files (desktop)
http://www.active12.ch/images/CANADA_DRY_diet_GINGER_ALE_FB.jpg - 405.1KiB (96%)
http://www.active12.ch/images/Scandinavian_Bran_Crispbread_Hafer_FB.jpg - 376.6KiB (66%)
http://www.active12.ch/images/Classic_Sauce_Garlic_GOT7_FB.jpg - 366.7KiB (65%)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 610.
  • The competing domain protein-projekt.de has achieved a score of 867

Content

  • The most common word or combination of words on the competitors Website: sportnahrung.de is protein
  • The competitor "sportnahrung.de" enables visitors to subscribe to their newsletter list.
  • The term tasty drops only appears on this website and not on the websites of the competition.
  • The competitor bodyworld.ch has achieved a value of 900 for the metric: "Number of incoming backlinks (daily value)".
  • The competitor bodyworld.ch achieved a value of 23 for the metric: "Authority of the referring domains".

Social media

  • The domain bodyworld.ch has a Twitter account.
  • 60% of this group of domains has a Instagram account.
  • 0% of this group of domains has a Youtube account.
  • The number of Twitter tweets belonging to the main domain tweet account is 1219 (since the last update).
  • The number of Twitter tweets belonging to the competitor bodyworld.ch tweet account is 5 (since the last update).

Seo

  • The URL http://www.active12.ch/Nahrungsmittel-und-Sportnahrung/Spezialnahrungsmittel/Chips-Riegel-und-Snacks/Snacks--low-carb-/PROTOBRIO-Sweet-Ciaocarb.html is the most common search engine result in our search engine rankings
  • The number of visitors from the search engine to the main domain is 1 per month.
  • The data of the search engine results was updated on the 2020-01-29 for the domain bodyworld.ch.
  • The average position in the search engine rankings for the website sportnahrung.de is 51.
  • The domain sportnahrung.de has the best search engine rankings average position.

Server

  • When the homepage of the main domain is loaded once, 83 objects are downloaded (files, JS scripts, etc.).
  • Graphic files (on the homepage of the main domain) have a size of 4408 kb.
  • The version for smartphones and tablets of the main domain has achieved 100 points for user-experience (how user-friendly a website is).
  • Static objects of the competitor bodyandfit.de are numerous and https://robincontentdesktop.blob.core.windows.net/external/robin/knhk464p.js, https://robincontentdesktop.blob.core.windows.net/images/33484/avatars/fa8d2dae-4792-e611-80c3-000d3a2136a2_128px.png, https://s.adroll.com/j/sendrolling.js, https://webinsight.s3.amazonaws.com/js/_dmptv4.js could have information about their expiry date and be loaded from the cache of the browser.
  • It would be an advantage to compress the image at the competitor bodyandfit.de website: https://www.bodyandfit.de/media/catalog/product/cache/3/small_image/150x/9df78eab33525d08d6e5fb8d27136e95/c/a/cacoa-poeder-pouch_1_2.jpg in order to 641B kb.