Mini
Content Marketing comparison of websites for actiononhearingloss.org.uk
babycenter.com
95%
Change competitor
hear-it.org
18%
Change competitor
actiononhearingloss.org.uk
15%
hlaa.convio.net
13%
Change competitor
betterhearing.org
8%
Change competitor
Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
SEO: Number of expected visitors from the search engine
Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.
Social media statistics
Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).
This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
| Metric | actiononhearingloss.org.uk | babycenter.com | hear-it.org | hlaa.convio.net | betterhearing.org | |
|---|---|---|---|---|---|---|
Facebook
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Facebook fans | x | x | x | x | x |
Twitter
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Tweets | x | x | x | x | x |
| Twitter followers | x | x | x | x | x | |
| Twitter following (account is following) | x | x | x | x | x | |
| Twitter likes | x | x | x | x | x | |
Instagram
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Instagram posts | x | x | x | x | x |
| Instagram followers | x | x | x | x | x | |
| Instagram following (account is following) | x | x | x | x | x | |
Youtube
|
Youtube views | x | x | x | x | x |
| Youtube subscribers | x | x | x | x | x | |
| Youtube comments | x | x | x | x | x | |
| Youtube videos | x | x | x | x | x |
Number of referring external websites - an important source of visitors
Number of backlinks and other important metrics
| Metric | actiononhearingloss.org.uk | babycenter.com | hear-it.org | hlaa.convio.net | betterhearing.org |
|---|---|---|---|---|---|
| Number of Referring Backlinks (Content Popularity) (day) | 290,060 | 3,437,376 | 28,310 | 9,844 | 739,704 |
| Number of Referring Domains (Content Popularity) (day) | 6,161 | 50,417 | 2,954 | 289 | 3,567 |
| Number of URLs found in the index (day) | 1,014,438 | 6,598,577 | 9,780 | 3,633 | 7,246 |
| Number of IPs that refer to domain (day) | 3,628 | 33,751 | 2,129 | 239 | 2,022 |
| Number of subnets that refer to domain (day) | 2,685 | 20,518 | 1,833 | 215 | 1,747 |
| Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) | 122 | 294 | 30 | 12 | 46 |
| Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) | 3,459 | 2,437 | 126 | 20 | 111 |
| Number of governmental and .gov - related domains that refer to domain (day) | 199 | 63 | 8 | 1 | 36 |
| Number of government and .gov - related external backlinks that link to domain (day) | 132,320 | 218 | 18 | 1 | 211 |
| The exact number of educational domains that refer to domain (day) | 19 | 202 | 23 | 12 | 44 |
| Number of Backlinks from .EDU Domains (Content Popularity) (day) | 38 | 1,826 | 112 | 20 | 108 |
| The exact number of government domains that refer to domain (day) | 1 | 37 | 5 | 1 | 35 |
| The exact number of government links that refer to domain (day) | 2 | 88 | 12 | 1 | 210 |
| Average number of outgoing links to unique domains for that domain (day) | 0 | 18 | 4 | 10 | 1 |
| The number of outgoing links for this domain (day) | 0 | 19 | 4 | 11 | 2 |
| Average number of internal links for domain (day) | 93 | 232 | 47 | 15 | 11 |
| Link Strength of Referring Domains (Content Popularity) (day) | 48 | 52 | 40 | 27 | 30 |
| Authority of Referring Domains (Content Popularity) (day) | 31 | 71 | 51 | 21 | 34 |
| TrustMetric value for domain (day) - Majestic metric | 31 | 71 | 51 | 21 | 34 |
Keywords research
Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.
Usability scores
User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.
| Page title Action on Hearing Loss formerly the RNID - Action On Hearing Loss: RNID |
|
| Desktop speed score | 47 |
|---|---|
| Mobile speed score | 46 |
| Mobile usability score | 99 |
| Number of all page resources | 126 |
| Number of static page resources | 103 |
| Number of JS page resources | 31 |
| Number of styles (CSS) page resources | 11 |
| Total request weight | 16 kb |
| HTML response weight | 111 kb |
| CSS response weight | 356 kb |
| Images response weight | 1324 kb |
| JS response weight | 1322 kb |
Usability - optimization suggestions
Selected advices to optimize loading times.
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Avoid landing page redirects for the following chain of redirected URLs http://actiononhearingloss.org.uk/
http://www.actiononhearingloss.org.uk/
https://www.actiononhearingloss.org.uk/default.aspx
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Cache (desktop) by setting expiry date for https://collector-944.tvsquared.com/piwik/tv2track.js
https://cdn.syndication.twimg.com/widgets/timelines/344013061373440000?callback=__twttr.callbacks.tl_i0_344013061373440000_old&dnt=true&domain=www.actiononhearingloss.org.uk&lang=en-gb&suppress_response_codes=true&t=1667082
https://www.actiononhearingloss.org.uk/ProductImages.ashx?K=L1Byb2R1Y3RLQi9Qcm9kdWN0RmlsZXMvQTI1NC9BMjU0IFNvbmljIHNoYWtlciBhbGFybSBjbG9jay5qcGd8MTIzfDEyMw==
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Cache (mobile) by setting expiry date for https://collector-944.tvsquared.com/piwik/tv2track.js
https://cdn.syndication.twimg.com/widgets/timelines/344013061373440000?callback=__twttr.callbacks.tl_i0_344013061373440000_old&dnt=true&domain=www.actiononhearingloss.org.uk&lang=en-gb&suppress_response_codes=true&t=1667082
https://www.actiononhearingloss.org.uk/ProductImages.ashx?K=L1Byb2R1Y3RLQi9Qcm9kdWN0RmlsZXMvQTI1NC9BMjU0IFNvbmljIHNoYWtlciBhbGFybSBjbG9jay5qcGd8MTIzfDEyMw==
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Speed up server response time
Response time in 0.55 seconds
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Minify your CSS files (desktop) https://www.actiononhearingloss.org.uk/css/responsive.css - 21KiB (34%)
https://www.actiononhearingloss.org.uk/css/print.css - 11.6KiB (21%)
https://www.actiononhearingloss.org.uk/css/blocks.css - 10.6KiB (24%)
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Minify your CSS files (mobile) https://www.actiononhearingloss.org.uk/css/print.css - 1.9KiB (21%)
https://www.actiononhearingloss.org.uk/css/responsive.css - 1.8KiB (19%)
https://www.actiononhearingloss.org.uk/css/blocks.css - 1.7KiB (21%)
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Minify HTML files (desktop) https://www.actiononhearingloss.org.uk/default.aspx - 26.7KiB (25%)
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Minify HTML files (mobile) https://www.actiononhearingloss.org.uk/default.aspx - 26.7KiB (25%)
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Minify JavaScript files (desktop) https://www.actiononhearingloss.org.uk/js/layout.js - 35.8KiB (46%)
https://www.actiononhearingloss.org.uk/js/content.js - 7.7KiB (44%)
https://www.actiononhearingloss.org.uk/WebResource.axd?d=0SEX9ns6MrN2QHnyb_JNkv29jjwMpsNsNcgeBhTwK4X1LYJMaSsIVvIXkh-1A2WoPOanoZqcSewRlqf-SPZFSJptEYI1&t=635588615086469712 - 5.9KiB (29%)
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Minify JavaScript files (mobile) https://www.actiononhearingloss.org.uk/js/layout.js - 35.8KiB (46%)
https://www.actiononhearingloss.org.uk/js/content.js - 7.7KiB (44%)
https://www.actiononhearingloss.org.uk/WebResource.axd?d=0SEX9ns6MrN2QHnyb_JNkv29jjwMpsNsNcgeBhTwK4X1LYJMaSsIVvIXkh-1A2WoPOanoZqcSewRlqf-SPZFSJptEYI1&t=635588615086469712 - 5.9KiB (29%)
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Optimize image files (desktop) https://www.actiononhearingloss.org.uk/~/media/Images/Banners/2017/A1209_Royal%20Parks%20Half%20Marathon_Carousel%20image_V01i1.ashx?bc=White - 26.1KiB (45%)
https://www.actiononhearingloss.org.uk/~/media/Images/Banners/2017/Shaping%20the%20future%20banner.ashx?bc=White - 25.4KiB (44%)
https://www.actiononhearingloss.org.uk/~/media/Images/Campaigns/Hearing%20aid%20cuts/A1203_HandsOffOurHearingAids_290x170.ashx?bc=White - 25.3KiB (62%)
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| Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile) |
Summary of some information about this domain and its competition
Main
- Die Domain achieved a Score of 535.
- The competing domain babycenter.com has achieved a score of 3337
Content
- 197 words or phrases (two word combinations) were found on the main domain.
- Competitor babycenter.com has achieved a value of 218 for the metric: "Number of incoming backlinks from .GOV and .GOV - like domains (daily value)".
- The competitor babycenter.com achieved a value of 1826 for the metric: "Number of backlinks from .EDU domains (daily value)".
- Competitor babycenter.com has achieved a value of 37 for the metric: "Number of referring .GOV domains (daily value)".
- Competitor babycenter.com has achieved a value of 88 for the metric: "Number of incoming backlinks from .GOV domains (daily value)".
Social media
- The main domain has a Twitter account.
- 100% of this group of domains has a Facebook account.
- 20% of this group of domains has a LinkedIn account.
- 0% of this group of domains has a Youtube account.
- The number of Twitter favorites for the competitor babycenter.com tweet account is 3344 (since the last update).
Seo
- The average position in the search engine rankings for the website babycenter.com is 54.
- The main domain's best performing keyword is hearing and it was found on the position 12
- The number of visitors from the search engine to the main domain is 3993 per month.
- From this group of websites, the domain hlaa.convio.net has the best average position among in search engine rankings.
- The competing websites have an average search engine position of 51130 in our rankings.
Server
- Static objects of the competitor hear-it.org are numerous and http://cdn.conduze.com/17820ac1fd68b22540b4a76c24849312e7f79c58/tracking.js, https://access.conduze.com/files/647/hearit.jpg, http://m.addthisedge.com/live/boost/ra-53bbde51277925c5/_ate.track.config_resp, https://www.google.com/recaptcha/api.js?hl=en-gb could have information about their expiry date and be loaded from the cache of the browser.
- The version for smartphones and tablets of the competitor babycenter.com has achieved 100 points for user-experience (how user-friendly a website is).
- The CSS file on the main domain https://www.actiononhearingloss.org.uk/css/content.css could be compressed to save 23% - 5.4KiB kb.
- The desktop version of the main domain received an Insights value of 47 for the performance.
- The competitor hear-it.org website could compress the JS file http://www.hear-it.org/misc/jquery.once.js?v=1.2 and save 2.5KiB kb (84%).