Mini Content Marketing comparison of websites for actiononhearingloss.org.uk

babycenter.com

95%
Change competitor

hear-it.org

18%
Change competitor

actiononhearingloss.org.uk

15%

hlaa.convio.net

13%
Change competitor

betterhearing.org

8%
Change competitor

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric actiononhearingloss.org.uk babycenter.com hear-it.org hlaa.convio.net betterhearing.org
Twitter followers x x x x x
Twitter following (account is following) x x x x x
Twitter likes x x x x x
Instagram followers x x x x x
Instagram following (account is following) x x x x x
Youtube subscribers x x x x x
Youtube comments x x x x x
Youtube videos x x x x x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric actiononhearingloss.org.uk babycenter.com hear-it.org hlaa.convio.net betterhearing.org
Number of Referring Backlinks (Content Popularity) (day) 290,060 3,437,376 28,310 9,844 739,704
Number of Referring Domains (Content Popularity) (day) 6,161 50,417 2,954 289 3,567
Number of URLs found in the index (day) 1,014,438 6,598,577 9,780 3,633 7,246
Number of IPs that refer to domain (day) 3,628 33,751 2,129 239 2,022
Number of subnets that refer to domain (day) 2,685 20,518 1,833 215 1,747
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 122 294 30 12 46
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 3,459 2,437 126 20 111
Number of governmental and .gov - related domains that refer to domain (day) 199 63 8 1 36
Number of government and .gov - related external backlinks that link to domain (day) 132,320 218 18 1 211
The exact number of educational domains that refer to domain (day) 19 202 23 12 44
Number of Backlinks from .EDU Domains (Content Popularity) (day) 38 1,826 112 20 108
The exact number of government domains that refer to domain (day) 1 37 5 1 35
The exact number of government links that refer to domain (day) 2 88 12 1 210
Average number of outgoing links to unique domains for that domain (day) 0 18 4 10 1
The number of outgoing links for this domain (day) 0 19 4 11 2
Average number of internal links for domain (day) 93 232 47 15 11
Link Strength of Referring Domains (Content Popularity) (day) 48 52 40 27 30
Authority of Referring Domains (Content Popularity) (day) 31 71 51 21 34
TrustMetric value for domain (day) - Majestic metric 31 71 51 21 34

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Action on Hearing Loss formerly the RNID - Action On Hearing Loss: RNID
Desktop speed score 47
Mobile speed score 46
Mobile usability score 99
Number of all page resources 126
Number of static page resources 103
Number of JS page resources 31
Number of styles (CSS) page resources 11
Total request weight 16 kb
HTML response weight 111 kb
CSS response weight 356 kb
Images response weight 1324 kb
JS response weight 1322 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Avoid landing page redirects for the following chain of redirected URLs
http://actiononhearingloss.org.uk/
http://www.actiononhearingloss.org.uk/
https://www.actiononhearingloss.org.uk/default.aspx
Cache (desktop) by setting expiry date for
https://collector-944.tvsquared.com/piwik/tv2track.js
https://cdn.syndication.twimg.com/widgets/timelines/344013061373440000?callback=__twttr.callbacks.tl_i0_344013061373440000_old&dnt=true&domain=www.actiononhearingloss.org.uk&lang=en-gb&suppress_response_codes=true&t=1667082
https://www.actiononhearingloss.org.uk/ProductImages.ashx?K=L1Byb2R1Y3RLQi9Qcm9kdWN0RmlsZXMvQTI1NC9BMjU0IFNvbmljIHNoYWtlciBhbGFybSBjbG9jay5qcGd8MTIzfDEyMw==
Cache (mobile) by setting expiry date for
https://collector-944.tvsquared.com/piwik/tv2track.js
https://cdn.syndication.twimg.com/widgets/timelines/344013061373440000?callback=__twttr.callbacks.tl_i0_344013061373440000_old&dnt=true&domain=www.actiononhearingloss.org.uk&lang=en-gb&suppress_response_codes=true&t=1667082
https://www.actiononhearingloss.org.uk/ProductImages.ashx?K=L1Byb2R1Y3RLQi9Qcm9kdWN0RmlsZXMvQTI1NC9BMjU0IFNvbmljIHNoYWtlciBhbGFybSBjbG9jay5qcGd8MTIzfDEyMw==
Speed up server response time
Response time in 0.55 seconds
Minify your CSS files (desktop)
https://www.actiononhearingloss.org.uk/css/responsive.css - 21KiB (34%)
https://www.actiononhearingloss.org.uk/css/print.css - 11.6KiB (21%)
https://www.actiononhearingloss.org.uk/css/blocks.css - 10.6KiB (24%)
Minify your CSS files (mobile)
https://www.actiononhearingloss.org.uk/css/print.css - 1.9KiB (21%)
https://www.actiononhearingloss.org.uk/css/responsive.css - 1.8KiB (19%)
https://www.actiononhearingloss.org.uk/css/blocks.css - 1.7KiB (21%)
Minify HTML files (desktop)
https://www.actiononhearingloss.org.uk/default.aspx - 26.7KiB (25%)
Minify HTML files (mobile)
https://www.actiononhearingloss.org.uk/default.aspx - 26.7KiB (25%)
Minify JavaScript files (desktop)
https://www.actiononhearingloss.org.uk/js/layout.js - 35.8KiB (46%)
https://www.actiononhearingloss.org.uk/js/content.js - 7.7KiB (44%)
https://www.actiononhearingloss.org.uk/WebResource.axd?d=0SEX9ns6MrN2QHnyb_JNkv29jjwMpsNsNcgeBhTwK4X1LYJMaSsIVvIXkh-1A2WoPOanoZqcSewRlqf-SPZFSJptEYI1&t=635588615086469712 - 5.9KiB (29%)
Minify JavaScript files (mobile)
https://www.actiononhearingloss.org.uk/js/layout.js - 35.8KiB (46%)
https://www.actiononhearingloss.org.uk/js/content.js - 7.7KiB (44%)
https://www.actiononhearingloss.org.uk/WebResource.axd?d=0SEX9ns6MrN2QHnyb_JNkv29jjwMpsNsNcgeBhTwK4X1LYJMaSsIVvIXkh-1A2WoPOanoZqcSewRlqf-SPZFSJptEYI1&t=635588615086469712 - 5.9KiB (29%)
Optimize image files (desktop)
https://www.actiononhearingloss.org.uk/~/media/Images/Banners/2017/A1209_Royal%20Parks%20Half%20Marathon_Carousel%20image_V01i1.ashx?bc=White - 26.1KiB (45%)
https://www.actiononhearingloss.org.uk/~/media/Images/Banners/2017/Shaping%20the%20future%20banner.ashx?bc=White - 25.4KiB (44%)
https://www.actiononhearingloss.org.uk/~/media/Images/Campaigns/Hearing%20aid%20cuts/A1203_HandsOffOurHearingAids_290x170.ashx?bc=White - 25.3KiB (62%)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 535.
  • The competing domain hear-it.org has achieved a score of 620

Content

  • The most common term on the website is open
  • The word or combination of words with the best median result regarding the frequency is open (based on first 10 subpages of examined domain).
  • The main domain enables visitors to subscribe to their newsletter list.
  • The term have only appears on one competitor's website - betterhearing.org.
  • Competitor babycenter.com has reached a value of 19 for the metric: "Number of outgoing links".

Social media

  • A link to Instagram was found on the competitors website hlaa.convio.net.
  • The domain hear-it.org has a Google+ account.
  • The domain hear-it.org has a Linkedin account.
  • 100% of this group of domains has a Facebook account.
  • 20% of this group of domains has a Google+ account.

Seo

  • The average position in the search engine rankings for the website babycenter.com is 54.
  • The search engine rankings update for the main domain took place on 2020-02-02.
  • The best position ever found for the main domain was 12 and it was found the keyword :keyword.
  • The number of visitors from the search engine to the main domain is 3993 per month.
  • The average number of visitors expected from the search engine for the competitors websites is 102260.

Server

  • It would be an advantage to compress the image at the competitor hear-it.org website: http://www.hear-it.org/sites/default/themes/hearit/images/bg_box_dark.png in order to 770B kb.
  • The compression of the HTML together with INLINE CSS and JS enables the main domain website to save 26.7KiB kb each time the page is loaded.
  • The entire HTML files of the main domain homepage weighs 111 kb.
  • The version for smartphones and tablets of the main domain has achieved 99 points for user-experience (how user-friendly a website is).
  • The competitor hear-it.org website could compress the JS file http://www.hear-it.org/misc/jquery.once.js?v=1.2 and save 2.5KiB kb (84%).