Mini Content Marketing comparison of websites for

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Change competitor

Change competitor

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Twitter followers x 644422 x x x
Twitter following (account is following) x 9232 x x x
Twitter likes x 3344 x x x
Instagram followers x x x x x
Instagram following (account is following) x x x x x
Youtube subscribers x x x x x
Youtube comments x x x x x
Youtube videos x x x x x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Number of Referring Backlinks (Content Popularity) (day) 290,060 3,437,376 28,310 9,844 739,704
Number of Referring Domains (Content Popularity) (day) 6,161 50,417 2,954 289 3,567
Number of URLs found in the index (day) 1,014,438 6,598,577 9,780 3,633 7,246
Number of IPs that refer to domain (day) 3,628 33,751 2,129 239 2,022
Number of subnets that refer to domain (day) 2,685 20,518 1,833 215 1,747
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 122 294 30 12 46
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 3,459 2,437 126 20 111
Number of governmental and .gov - related domains that refer to domain (day) 199 63 8 1 36
Number of government and .gov - related external backlinks that link to domain (day) 132,320 218 18 1 211
The exact number of educational domains that refer to domain (day) 19 202 23 12 44
Number of Backlinks from .EDU Domains (Content Popularity) (day) 38 1,826 112 20 108
The exact number of government domains that refer to domain (day) 1 37 5 1 35
The exact number of government links that refer to domain (day) 2 88 12 1 210
Average number of outgoing links to unique domains for that domain (day) 0 18 4 10 1
The number of outgoing links for this domain (day) 0 19 4 11 2
Average number of internal links for domain (day) 93 232 47 15 11
Link Strength of Referring Domains (Content Popularity) (day) 48 52 40 27 30
Authority of Referring Domains (Content Popularity) (day) 31 71 51 21 34
TrustMetric value for domain (day) - Majestic metric 31 71 51 21 34

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Action on Hearing Loss formerly the RNID - Action On Hearing Loss: RNID
Desktop speed score 47
Mobile speed score 46
Mobile usability score 99
Number of all page resources 126
Number of static page resources 103
Number of JS page resources 31
Number of styles (CSS) page resources 11
Total request weight 16 kb
HTML response weight 111 kb
CSS response weight 356 kb
Images response weight 1324 kb
JS response weight 1322 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Avoid landing page redirects for the following chain of redirected URLs
Cache (desktop) by setting expiry date for
Cache (mobile) by setting expiry date for
Speed up server response time
Response time in 0.55 seconds
Minify your CSS files (desktop) - 21KiB (34%) - 11.6KiB (21%) - 10.6KiB (24%)
Minify your CSS files (mobile) - 1.9KiB (21%) - 1.8KiB (19%) - 1.7KiB (21%)
Minify HTML files (desktop) - 26.7KiB (25%)
Minify HTML files (mobile) - 26.7KiB (25%)
Minify JavaScript files (desktop) - 35.8KiB (46%) - 7.7KiB (44%) - 5.9KiB (29%)
Minify JavaScript files (mobile) - 35.8KiB (46%) - 7.7KiB (44%) - 5.9KiB (29%)
Optimize image files (desktop) - 26.1KiB (45%) - 25.4KiB (44%) - 25.3KiB (62%)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition


  • Die Domain achieved a Score of 535.
  • The competing domain has achieved a score of 3337


  • We think there is a blog section on the competitors website "".
  • The competitor has achieved a value of 33751 for the metric: "Number of referring domains from different IPs (daily value)".
  • Competitor has achieved a value of 218 for the metric: "Number of incoming backlinks from .GOV and .GOV - like domains (daily value)".
  • The competitor achieved a value of 1826 for the metric: "Number of backlinks from .EDU domains (daily value)".
  • Competitor has achieved a value of 232 for the metric:"Average number of internal links".

Social media

  • A link to Instagram was found on the main domain.
  • The domain has an Instagram account.
  • The domain has a Google+ account.
  • 20% of this group of domains has a LinkedIn account.
  • The number of Twitter fans belonging to the competitor tweet account is 644422 (since the last update).


  • The competitors ( best performing keyword is schwerhörigkeit and it was found on the position 2
  • The competitor should get at least 605 visitors from the search engine per month.
  • This free report has been updated for the main domain on 2020-02-02.
  • The domain :domain is the competitor with the most expected visitors per month from the search engine
  • The competing websites have an average search engine position of 51130 in our rankings.


  • The server of the competitor responded within0.96 seconds.
  • The total amount of the website requests on competitor was calculated at 31 kb.
  • The main domain website could compress the JS file and save 2KiB kb (30%).
  • On the homepage of the main domain 11 CSS files can be identified.
  • The entire HTML files of the main domain homepage weighs 111 kb.