Mini Content Marketing comparison of websites for

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Change competitor

Change competitor

Change competitor


Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Twitter followers x 350465 1863577 x x
Twitter following (account is following) x 679 1264 x x
Twitter likes x x x x x
Instagram followers x x x x x
Instagram following (account is following) x x x x x
Youtube subscribers x 25200 912000 x 204
Youtube comments x x x x x
Youtube videos x 1025 2086 x 134

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Number of Referring Backlinks (Content Popularity) (day) 971 5,834,358 17,179,071 5,255 222,346
Number of Referring Domains (Content Popularity) (day) 96 23,273 38,551 524 1,611
Number of URLs found in the index (day) 2,565 3,518,083 1,164,994 40,211 52,768
Number of IPs that refer to domain (day) 88 17,162 27,585 362 995
Number of subnets that refer to domain (day) 86 11,698 17,668 264 817
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) x 206 90 6 1
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) x 867 254 40 1
Number of governmental and .gov - related domains that refer to domain (day) x 34 17 x x
Number of government and .gov - related external backlinks that link to domain (day) x 166 46,186 x x
The exact number of educational domains that refer to domain (day) x 118 50 x 1
Number of Backlinks from .EDU Domains (Content Popularity) (day) x 602 132 x 1
The exact number of government domains that refer to domain (day) x 9 10 x x
The exact number of government links that refer to domain (day) x 27 46,110 x x
Average number of outgoing links to unique domains for that domain (day) 1 0 0 3 2
The number of outgoing links for this domain (day) 1 0 1 3 2
Average number of internal links for domain (day) 9 5 67 78 11
Link Strength of Referring Domains (Content Popularity) (day) 24 64 67 32 49
Authority of Referring Domains (Content Popularity) (day) 15 69 73 20 31
TrustMetric value for domain (day) - Majestic metric 15 69 73 20 31

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
ACRON – Building Wealth
Desktop speed score 63
Mobile speed score 56
Mobile usability score 99
Number of all page resources 46
Number of static page resources 36
Number of JS page resources 13
Number of styles (CSS) page resources 13
Total request weight 5 kb
HTML response weight 20 kb
CSS response weight 168 kb
Images response weight 2684 kb
JS response weight 428 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Cache (desktop) by setting expiry date for
Cache (mobile) by setting expiry date for
Speed up server response time
Response time in 0.35 seconds
Minify your CSS files (desktop) - 586B (49%)
Minify your CSS files (mobile) - 586B (49%)
Minify HTML files (desktop) - 663B (14%)
Minify HTML files (mobile) - 663B (14%)
Optimize image files (desktop) - 107.8KiB (23%) - 107.8KiB (23%) - 55.8KiB (13%)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition


  • Die Domain achieved a Score of 331.
  • The competing domain has achieved a score of 607


  • 175 Words / phrases were found at competitor "".
  • The word or combination of words with the lowest median result regarding the frequency on the competitors website is finanziellen situation (based on first 10 subpages of examined domain).
  • The term real estate only appears on one competitor's website -
  • The competitor has achieved a value of 237 for the metric: "Number of backlinks from .EDU and .EDU-like domains (daily value)".
  • The competitor achieved a value of 69 for the metric: "Authority of the referring domains".

Social media

  • A link to Instagram was found on the competitors website
  • 40% of this group of domains has a Instagram account.
  • 60% of this group of domains has a LinkedIn account.
  • The competitor has created 1971 youtube videos.
  • The number of Twitter Following for the competitor tweet account is 1377 (since the last update).


  • The best position ever found for the main domain was 38 and it was found the keyword :keyword.
  • Of all the URLs found in the domain, "" is the most frequently found URL in the search results.
  • The competitor should get at least 1364151 visitors from the search engine per month.
  • From this group of websites, the domain has the best average position among in search engine rankings.
  • On average, the competitors get at least 1547417 visitors per month from the search engine.


  • The CSS of the main domain website accounts for5% of all data transfers.
  • The compression of the HTML together with INLINE CSS and JS enables the main domain website to save 663B kb each time the page is loaded.
  • On the homepage, belonging to 1 CSS files can be identified.
  • It would be an advantage to compress the image at the competitor website: in order to 59.1KiB kb.
  • The CSS file on the competitor could be compressed to save 24% - 4.2KiB kb.