Mini
Content Marketing comparison of websites for acquia.com
drupal.org
optimizely.com
outsystems.com
acquia.com
certification.salesforce.com
Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
SEO: Number of expected visitors from the search engine
Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.
Social media statistics
Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).
This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
| Metric | acquia.com | drupal.org | outsystems.com | optimizely.com | certification.salesforce.com | |
|---|---|---|---|---|---|---|
Facebook
|
Facebook fans | x | x | x | x | x |
Twitter
|
Tweets | x | x | x | x | x |
| Twitter followers | x | x | x | x | x | |
| Twitter following (account is following) | x | x | x | x | x | |
| Twitter likes | x | x | x | x | x | |
Instagram
|
Instagram posts | x | x | x | x | x |
| Instagram followers | x | x | x | x | x | |
| Instagram following (account is following) | x | x | x | x | x | |
Youtube
|
Youtube views | x | x | x | x | x |
| Youtube subscribers | x | x | x | x | x | |
| Youtube comments | x | x | x | x | x | |
| Youtube videos | x | x | x | x | x |
Number of referring external websites - an important source of visitors
Number of backlinks and other important metrics
| Metric | acquia.com | drupal.org | outsystems.com | optimizely.com | certification.salesforce.com |
|---|---|---|---|---|---|
| Number of Referring Backlinks (Content Popularity) (day) | 5,664,124 | 260,525,476 | 699,462 | 3,005,849 | 66,138 |
| Number of Referring Domains (Content Popularity) (day) | 9,337 | 111,226 | 4,543 | 18,146 | 822 |
| Number of URLs found in the index (day) | 82,018 | 7,764,161 | 431,919 | 2,035,461 | 966 |
| Number of IPs that refer to domain (day) | 7,289 | 75,817 | 3,615 | 13,367 | 714 |
| Number of subnets that refer to domain (day) | 5,731 | 43,230 | 2,903 | 9,497 | 633 |
| Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) | 122 | 1,290 | 30 | 57 | 2 |
| Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) | 6,395 | 2,899,075 | 104 | 583 | 2 |
| Number of governmental and .gov - related domains that refer to domain (day) | 20 | 661 | 8 | 8 | x |
| Number of government and .gov - related external backlinks that link to domain (day) | 245 | 3,610,181 | 265,887 | 25 | x |
| The exact number of educational domains that refer to domain (day) | 81 | 437 | 8 | 33 | 2 |
| Number of Backlinks from .EDU Domains (Content Popularity) (day) | 1,719 | 322,623 | 13 | 160 | 2 |
| The exact number of government domains that refer to domain (day) | 14 | 74 | 1 | 4 | x |
| The exact number of government links that refer to domain (day) | 205 | 59,308 | 32 | 13 | x |
| Average number of outgoing links to unique domains for that domain (day) | 3 | 2 | 3 | 0 | 2 |
| The number of outgoing links for this domain (day) | 3 | 3 | 3 | 0 | 2 |
| Average number of internal links for domain (day) | 19 | 107 | 38 | 17 | 17 |
| Link Strength of Referring Domains (Content Popularity) (day) | 52 | 75 | 48 | 54 | 42 |
| Authority of Referring Domains (Content Popularity) (day) | 63 | 79 | 25 | 39 | 43 |
| TrustMetric value for domain (day) - Majestic metric | 63 | 79 | 25 | 39 | 43 |
Keywords research
Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.
Usability scores
User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.
| Page title CMS Platform for Content, Community, Commerce | Acquia |
|
| Desktop speed score | 77 |
|---|---|
| Mobile speed score | 55 |
| Mobile usability score | 99 |
| Number of all page resources | 127 |
| Number of static page resources | 65 |
| Number of JS page resources | 50 |
| Number of styles (CSS) page resources | 14 |
| Total request weight | 30 kb |
| HTML response weight | 258 kb |
| CSS response weight | 672 kb |
| Images response weight | 792 kb |
| JS response weight | 1651 kb |
Usability - optimization suggestions
Selected advices to optimize loading times.
|
Avoid landing page redirects for the following chain of redirected URLs http://acquia.com/
http://www.acquia.com/
https://www.acquia.com/
|
|
Cache (desktop) by setting expiry date for https://app-sjo.marketo.com/js/forms2/css/forms2-theme-inset.css
https://app-sjo.marketo.com/js/forms2/css/forms2.css
https://app-sjo.marketo.com/js/forms2/js/forms2.min.js
|
|
Cache (mobile) by setting expiry date for https://app-sjo.marketo.com/js/forms2/css/forms2-theme-inset.css
https://app-sjo.marketo.com/js/forms2/css/forms2.css
https://app-sjo.marketo.com/js/forms2/js/forms2.min.js
|
|
Optimize image files (desktop) https://us-east-1-capture.lift.acquia.com/tc?content_title=Web%20Content%20Management&content_type=page&page_type=node%20page&content_section=&content_keywords=&post_id=3119076&published_date=1365612338&thumbnail_url=&persona=&engagement_score=1&author=erica.schroder&evalSegments=true&trackingId=a21c4bb2-ef44-4e3a-d6a4-c773f89949c7&tcvc=Content%20View&tcvv=https%3A%2F%2Fwww.acquia.com%2F&tcvr=&tcvt=CMS%20Platform%20for%20Content%2C%20Community%2C%20Commerce%20%7C%20Acquia&tcvs=acquia&tcptid=GN4DbLq4C4U0vVEFYMuW9&tcttid=5lbli1pfQkqkQ6a0iKIq6Q&tcctid=1mJfmAZNyMcqw2e6cekKQe&tclv=1.53.0-124-9a1d4f2&tclrnd=365503306&tcla=ACQUIAWEB&tcect=1501982585956&tcectz=420&tcep=Linux%20x86_64 - 739B (91%)
https://us-east-1-capture.lift.acquia.com/tc?personalization_name=Engage%20%26amp%3B%20APJ%20Personalization%20&personalization_machine_name=engage-apj-personalization&personalization_audience_name=everyone-else&personalization_chosen_variation=control-variation&personalization_decision_policy=targeting&tcvc=Decision&tcvv=https%3A%2F%2Fwww.acquia.com%2F&tcvr=&tcvt=CMS%20Platform%20for%20Content%2C%20Community%2C%20Commerce%20%7C%20Acquia&tcvs=acquia&tcptid=GN4DbLq4C4U0vVEFYMuW9&tcttid=5lbli1pfQkqkQ6a0iKIq6Q&tcctid=7odsxkc3kIkCqiOWooM2s4&tclv=1.53.0-124-9a1d4f2&tclrnd=739613301&tcla=ACQUIAWEB&tcect=1501982586066&tcectz=420&tcep=Linux%20x86_64 - 739B (91%)
https://us-east-1-capture.lift.acquia.com/tc?personalization_name=Gartner%20MQ%202017%20Homepage%20Banner%20Personalization&personalization_machine_name=gartner-mq-2017-homepage-banner-personalization&personalization_audience_name=everyone-else&personalization_chosen_variation=gartner-2017-default-c-level&personalization_decision_policy=targeting&tcvc=Decision&tcvv=https%3A%2F%2Fwww.acquia.com%2F&tcvr=&tcvt=CMS%20Platform%20for%20Content%2C%20Community%2C%20Commerce%20%7C%20Acquia&tcvs=acquia&tcptid=GN4DbLq4C4U0vVEFYMuW9&tcttid=5lbli1pfQkqkQ6a0iKIq6Q&tcctid=7jPnruLH2MUAkmC8QsI6am&tclv=1.53.0-124-9a1d4f2&tclrnd=151652011&tcla=ACQUIAWEB&tcect=1501982586047&tcectz=420&tcep=Linux%20x86_64 - 739B (91%)
|
| Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile) |
Summary of some information about this domain and its competition
Main
- Die Domain achieved a Score of 640.
- The competing domain optimizely.com has achieved a score of 686
Content
- The word or combination of words with the worst "Count on Page" result is kingdomfrancedeutschland search (based first 10 subpages of the domain under investigation).
- The term optimizely only occurs on the optimizely.com website and not on the website of the main domain.
- The term acquia only appears on this website and not on the websites of the competition.
- The competitor drupal.org has achieved a value of 2899075 for the metric: "Number of backlinks from .EDU and .EDU-like domains (daily value)".
- Competitor drupal.org has achieved a value of 3610181 for the metric: "Number of incoming backlinks from .GOV and .GOV - like domains (daily value)".
Social media
- The main domain has a Google+ account.
- The domain outsystems.com has a Google+ account.
- A link to the Linkedin was found on the domain outsystems.com.
- 60% of this group of domains has a Google+ account.
- The number of Twitter fans belonging to the competitor certification.salesforce.com tweet account is 45711 (since the last update).
Seo
- Of all the URLs found in the domain drupal.org, "https://www.drupal.org/project/project_theme" is the most frequently found URL in the search results.
- In the search engine rankings below, the average position for the competitor outsystems.com is: 64.
- The main domain's best performing keyword is drupal and it was found on the position 11
- The main domain has a number of expected visitor coming from the search engine of 238 per month (traffic).
- On average, the competitors get at least 7986895 visitors per month from the search engine.
Server
- It would be an advantage to compress the image at the competitor drupal.org website: https://www.drupal.org/files/cta/graphic/icon-w-book-dk-gray_1.png in order to 18KiB kb.
- The total amount of the website requests on competitor outsystems.com was calculated at 19 kb.
- The entire CSS files of the competitor drupal.org homepage weighs 178 kb.
- The version for smartphones and tablets of the competitor outsystems.com has achieved 98 points for user-experience (how user-friendly a website is).
- The mobile website of the main domain got a score of 55/100 points for the loading times.