Mini Content Marketing comparison of websites for


Other competitor

Define competitor

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Twitter followers x
Twitter following (account is following) x
Twitter likes x
Instagram followers x
Instagram following (account is following) x
Youtube subscribers x
Youtube comments x
Youtube videos x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Number of Referring Backlinks (Content Popularity) (day) 12,871,720
Number of Referring Domains (Content Popularity) (day) 61,872
Number of URLs found in the index (day) 655,441
Number of IPs that refer to domain (day) 40,086
Number of subnets that refer to domain (day) 23,359
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 1,092
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 20,627
Number of governmental and .gov - related domains that refer to domain (day) 127
Number of government and .gov - related external backlinks that link to domain (day) 830
The exact number of educational domains that refer to domain (day) 961
Number of Backlinks from .EDU Domains (Content Popularity) (day) 19,991
The exact number of government domains that refer to domain (day) 111
The exact number of government links that refer to domain (day) 796
Average number of outgoing links to unique domains for that domain (day) 3
The number of outgoing links for this domain (day) 4
Average number of internal links for domain (day) 36
Link Strength of Referring Domains (Content Popularity) (day) 68
Authority of Referring Domains (Content Popularity) (day) 76
TrustMetric value for domain (day) - Majestic metric 76

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
American Civil Liberties Union
Desktop speed score 62
Mobile speed score 51
Mobile usability score 100
Number of all page resources 82
Number of static page resources 75
Number of JS page resources 11
Number of styles (CSS) page resources 5
Total request weight 13 kb
HTML response weight 101 kb
CSS response weight 859 kb
Images response weight 765 kb
JS response weight 515 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Cache (desktop) by setting expiry date for
Cache (mobile) by setting expiry date for
Speed up server response time
Response time in 0.50 seconds
Optimize image files (desktop) - 112.6KiB (85%) - 60.5KiB (84%) - 33.4KiB (78%)

Summary of some information about this domain and its competition


  • Die Domain achieved a Score of 1170.

Social media

  • 0% of this group of domains has a Facebook account.
  • 0% of this group of domains has a Google+ account.
  • 0% of this group of domains has a Instagram account.
  • 0% of this group of domains has a LinkedIn account.
  • 0% of this group of domains has a Youtube account.


  • The URL occurs most frequently in the search engine results.
  • The search engine rankings update for the main domain took place on 2019-04-10.
  • The main domain's best performing keyword is lgbt and it was found on the position 23
  • The average position in the search engine rankings for the main domain is 72.
  • The main domain has a number of expected visitor coming from the search engine of 0 per month (traffic).


  • Static objects of the main domain are numerous and could have information about their expiry date and be loaded from the cache of the browser.
  • The server of the main domain responded within0.5 seconds.
  • It would be an advantage to compress the image at the main domain: in order to 647B kb.
  • The total amount of the website requests on the main domain was calculated at 13 kb.
  • The mobile website of the main domain got a score of 51/100 points for the loading times.