Mini Content Marketing comparison of websites for

Change competitor


Change competitor

Change competitor

Change competitor

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Twitter followers 2620 x x x 6981
Twitter following (account is following) 425 x x x 1779
Twitter likes x x x x x
Instagram followers x x x x x
Instagram following (account is following) x x x x x
Youtube subscribers x x x x 155
Youtube comments x x x x x
Youtube videos x x x x 117

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Number of Referring Backlinks (Content Popularity) (day) 12,224 908,283 45,768 37,230 29,018
Number of Referring Domains (Content Popularity) (day) 930 1,775 1,888 482 820
Number of URLs found in the index (day) 35,602 47,355 59,407 45,632 21,136
Number of IPs that refer to domain (day) 505 1,383 1,563 423 711
Number of subnets that refer to domain (day) 462 1,154 1,316 395 656
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 7 17 104 13 13
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 108 103 387 339 27
Number of governmental and .gov - related domains that refer to domain (day) 14 6 21 x 2
Number of government and .gov - related external backlinks that link to domain (day) 1,083 701 60 x 3
The exact number of educational domains that refer to domain (day) x 4 92 3 5
Number of Backlinks from .EDU Domains (Content Popularity) (day) x 6 296 3 11
The exact number of government domains that refer to domain (day) 1 1 20 x 1
The exact number of government links that refer to domain (day) 9 2 58 x 1
Average number of outgoing links to unique domains for that domain (day) 1 1 3 0 1
The number of outgoing links for this domain (day) 1 1 7 1 1
Average number of internal links for domain (day) 21 14 22 11 0
Link Strength of Referring Domains (Content Popularity) (day) 34 42 36 31 23
Authority of Referring Domains (Content Popularity) (day) 19 43 24 37 16
TrustMetric value for domain (day) - Majestic metric 19 43 24 37 16

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Summary of some information about this domain and its competition


  • Die Domain achieved a Score of 777.
  • The competing domain has achieved a score of 610


  • The most common term on the website is your
  • It is very likely that you can register and open a user account on the competitors website "".
  • The competitor "" enables visitors to subscribe to their newsletter list.
  • The ratio of the number of words and word combinations on the main domains to the benchmark of the competition sites is "170:179".
  • The competitor achieved a value of 6 for the metric: "Number of backlinks from .EDU domains (daily value)".

Social media

  • The domain has a Twitter account.
  • 60% of this group of domains has a Facebook account.
  • alerts-new.social_media.competitor_fans_currently_FACEBOOK.0
  • The number of YouTube views of the competitor youtube account is 12048 (since the last update).
  • The number of Twitter Following for the main domain is 417 (since the last update).


  • The URL is the most frequent url in our search engine rankings, which belongs to the competitor
  • The data of the search engine results was updated on the 2019-10-21 for the domain
  • The competitor should get at least 0 visitors from the search engine per month.
  • The URL is the most common search engine result in our search engine rankings
  • The main domain has a number of expected visitor coming from the search engine of 0 per month (traffic).


  • The page has 2 unnecessary redirects until it shows a URL with content.
  • The CSS file on the competitor could be compressed to save 20% - 4.5KiB kb.
  • It would be an advantage to compress the image at the competitor website: in order to 1KiB kb.
  • The total amount of the website requests on competitor was calculated at 9 kb.
  • The HTML script of the competitor weighs 855 kb.