Mini Content Marketing comparison of websites for

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Change competitor

Change competitor

Change competitor

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Twitter followers 2306 x x x x
Twitter following (account is following) 417 x x x x
Twitter likes x x x x x
Instagram followers x x x x x
Instagram following (account is following) x x x x x
Youtube subscribers x x x x 144
Youtube comments x x x x x
Youtube videos x x x x 109

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Number of Referring Backlinks (Content Popularity) (day) 12,224 908,283 45,768 37,230 29,018
Number of Referring Domains (Content Popularity) (day) 930 1,775 1,888 482 820
Number of URLs found in the index (day) 35,602 47,355 59,407 45,632 21,136
Number of IPs that refer to domain (day) 505 1,383 1,563 423 711
Number of subnets that refer to domain (day) 462 1,154 1,316 395 656
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 7 17 104 13 13
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 108 103 387 339 27
Number of governmental and .gov - related domains that refer to domain (day) 14 6 21 x 2
Number of government and .gov - related external backlinks that link to domain (day) 1,083 701 60 x 3
The exact number of educational domains that refer to domain (day) x 4 92 3 5
Number of Backlinks from .EDU Domains (Content Popularity) (day) x 6 296 3 11
The exact number of government domains that refer to domain (day) 1 1 20 x 1
The exact number of government links that refer to domain (day) 9 2 58 x 1
Average number of outgoing links to unique domains for that domain (day) 1 1 3 0 1
The number of outgoing links for this domain (day) 1 1 7 1 1
Average number of internal links for domain (day) 21 14 22 11 0
Link Strength of Referring Domains (Content Popularity) (day) 34 42 36 31 23
Authority of Referring Domains (Content Popularity) (day) 19 43 24 37 16
TrustMetric value for domain (day) - Majestic metric 19 43 24 37 16

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Usability - optimization suggestions

Selected advices to optimize loading times.

Summary of some information about this domain and its competition


  • Die Domain achieved a Score of 777.
  • The competing domain has achieved a score of 3003


  • The most common term on the website is your
  • 179 Words / phrases were found at competitor "".
  • Competitor has reached a value of 47355 for the metric: "Number of URLs found in the index (daily value)".
  • Competitor has achieved a value of 2 for the metric: "Number of incoming backlinks from .GOV domains (daily value)".
  • Competitor has reached a value of 1 for the metric: "Number of outgoing links".

Social media

  • The domain has a YouTube account.
  • 0% of this group of domains has a LinkedIn account.
  • alerts-new.social_media.competitor_fans_currently_FACEBOOK.0
  • On Twitter, the main domain ha an activity of 503 tweets.
  • The main domain has a following number on twitter account of 417


  • The data of the search engine results was updated on the 2020-02-01 for the domain
  • The competitor should get at least 77045 visitors from the search engine per month.
  • The URL occurs most frequently in the search engine results.
  • This free report has been updated for the main domain on 2018-02-25.
  • The competing websites have an average search engine position of 22374 in our rankings.


  • The competitor's meta title is: Helvetas - home .
  • The desktop version of the website had 60 points scored at Google Insights.
  • The number of static elements on the page is 57.
  • Due to the font size being smaller than optimal, some texts on the competitor website may appear illegible to visitors on the mobile device.
  • The version for smartphones and tablets of the competitor has achieved 66 points for user-experience (how user-friendly a website is).