Mini Content Marketing comparison of websites for aarp.org

aarp.org

100%

Other competitor

Define competitor

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric aarp.org
Twitter followers x
Twitter following (account is following) x
Twitter likes x
Instagram followers x
Instagram following (account is following) x
Youtube subscribers x
Youtube comments x
Youtube videos x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric aarp.org
Number of Referring Backlinks (Content Popularity) (day) 6,080,795
Number of Referring Domains (Content Popularity) (day) 86,455
Number of URLs found in the index (day) 2,684,891
Number of IPs that refer to domain (day) 46,225
Number of subnets that refer to domain (day) 26,255
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 935
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 80,696
Number of governmental and .gov - related domains that refer to domain (day) 486
Number of government and .gov - related external backlinks that link to domain (day) 13,757
The exact number of educational domains that refer to domain (day) 831
Number of Backlinks from .EDU Domains (Content Popularity) (day) 79,991
The exact number of government domains that refer to domain (day) 473
The exact number of government links that refer to domain (day) 13,295
Average number of outgoing links to unique domains for that domain (day) 3
The number of outgoing links for this domain (day) 3
Average number of internal links for domain (day) 147
Link Strength of Referring Domains (Content Popularity) (day) 67
Authority of Referring Domains (Content Popularity) (day) 80
TrustMetric value for domain (day) - Majestic metric 80

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
AARP - Real Possibilities
Desktop speed score 53
Mobile speed score 31
Mobile usability score 96
Number of all page resources 225
Number of static page resources 68
Number of JS page resources 81
Number of styles (CSS) page resources 3
Total request weight 87 kb
HTML response weight 745 kb
CSS response weight 824 kb
Images response weight 712 kb
JS response weight 5787 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Cache (desktop) by setting expiry date for
http://assets.adobedtm.com/2755d5b313381183ec8ddef72ce582193e25b5a4/mbox-contents-9d387c91fef6bae38e0346c1d25e686ea158b5ab.js
http://assets.adobedtm.com/2755d5b313381183ec8ddef72ce582193e25b5a4/s-code-contents-1e50a9aa92c1de3248394f72322d957ff039e607.js
http://assets.adobedtm.com/2755d5b313381183ec8ddef72ce582193e25b5a4/scripts/satellite-56688dcb64746d342d005ac9.js
Cache (mobile) by setting expiry date for
http://assets.adobedtm.com/2755d5b313381183ec8ddef72ce582193e25b5a4/mbox-contents-9d387c91fef6bae38e0346c1d25e686ea158b5ab.js
http://assets.adobedtm.com/2755d5b313381183ec8ddef72ce582193e25b5a4/s-code-contents-1e50a9aa92c1de3248394f72322d957ff039e607.js
http://assets.adobedtm.com/2755d5b313381183ec8ddef72ce582193e25b5a4/scripts/satellite-56688dcb64746d342d005ac9.js
Minify your CSS files (desktop)
https://www.google.com/uds/api/search/1.0/01d3e4019d02927b30f1da06094837dc/default+en.css - 3.9KiB (40%)
https://www.google.com/cse/static/style/look/v2/default.css - 555B (18%)
Minify your CSS files (mobile)
https://www.google.com/uds/api/search/1.0/01d3e4019d02927b30f1da06094837dc/default+en.css - 3.9KiB (40%)
https://www.google.com/cse/static/style/look/v2/default.css - 555B (18%)
Minify HTML files (desktop)
http://www.aarp.org/ - 4.4KiB (15%)
https://s0.2mdn.net/3018311/1498771561152/AARP_Card_Action_Banner_728x90_10sec/728x90_Naj_main.html - 608B (27%)
Minify HTML files (mobile)
http://www.aarp.org/ - 4.3KiB (15%)
Minify JavaScript files (desktop)
http://assets.adobedtm.com/2755d5b313381183ec8ddef72ce582193e25b5a4/scripts/satellite-589160f364746d11870018e6.js - 1.1KiB (27%)
Minify JavaScript files (mobile)
http://assets.adobedtm.com/2755d5b313381183ec8ddef72ce582193e25b5a4/scripts/satellite-589160f364746d11870018e6.js - 1.1KiB (27%)
Optimize image files (desktop)
https://cdn.aarp.net/content/dam/aarp/politics/advocacy/2017/07/1140-senate-vote-aarp-healthcare.imgcache.rev52b0fcbf53a715dac22fbacb1a7fd0e6.web.555.320.jpg - 149.5KiB (72%)
https://tpc.googlesyndication.com/pagead/imgad?id=CICAgKDLr5nA9QEQARgBMgjat_I_28ZClg - 78.8KiB (84%)
https://tpc.googlesyndication.com/pagead/imgad?id=CICAgKDLr5moBxABGAEyCC8ZsOo3bgAG - 74.5KiB (80%)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 1170.

Social media

  • 0% of this group of domains has a Facebook account.
  • 0% of this group of domains has a Twitter account.
  • 0% of this group of domains has a Google+ account.
  • 0% of this group of domains has a LinkedIn account.
  • 0% of this group of domains has a Youtube account.

Seo

  • The URL https://www.aarp.org/rewards-for-good/ occurs most frequently in the search engine results.
  • The search engine rankings update for the main domain took place on 2019-04-14.
  • The main domain's best performing keyword is rewards and it was found on the position 7
  • In the search engine rankings above, the average position of the main domain is: 56.
  • The main domain has a number of expected visitor coming from the search engine of 18222 per month (traffic).

Server

  • The main domain website could compress the JS file http://assets.adobedtm.com/2755d5b313381183ec8ddef72ce582193e25b5a4/scripts/satellite-589160f364746d11870018e6.js and save 1.1KiB kb (27%).
  • When the homepage of the main domain is loaded once, 225 objects are downloaded (files, JS scripts, etc.).
  • 68 CSS/JSS static elements can be found on the website of the main domain.
  • The number of Javascript resources (on the homepage of the main domain) is 81 .
  • Graphic files (on the homepage of the main domain) have a size of 712 kb.