Mini Content Marketing comparison of websites for

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Define competitor

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Twitter followers x x x
Twitter following (account is following) x x x
Twitter likes x x x
Instagram followers x x x
Instagram following (account is following) x x x
Youtube subscribers x x 648000
Youtube comments x x x
Youtube videos x x 729

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Number of Referring Backlinks (Content Popularity) (day) 1,154 292,682 5,135,677
Number of Referring Domains (Content Popularity) (day) 223 7,041 35,087
Number of URLs found in the index (day) 75,580 44,102 656,955
Number of IPs that refer to domain (day) 211 5,462 23,440
Number of subnets that refer to domain (day) 204 4,203 16,063
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) x 121 95
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) x 2,124 16,738
Number of governmental and .gov - related domains that refer to domain (day) x 11 56
Number of government and .gov - related external backlinks that link to domain (day) x 930 301
The exact number of educational domains that refer to domain (day) x 74 26
Number of Backlinks from .EDU Domains (Content Popularity) (day) x 621 75
The exact number of government domains that refer to domain (day) x 5 1
The exact number of government links that refer to domain (day) x 6 3
Average number of outgoing links to unique domains for that domain (day) 0 x 5
The number of outgoing links for this domain (day) 0 x 6
Average number of internal links for domain (day) 1 x 109
Link Strength of Referring Domains (Content Popularity) (day) 24 51 59
Authority of Referring Domains (Content Popularity) (day) 11 33 77
TrustMetric value for domain (day) - Majestic metric 11 33 77

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
A1.AM – Find awesome places, bars, restaurants and activities in Armenia
Desktop speed score 52
Mobile speed score 45
Mobile usability score 99
Number of all page resources 103
Number of static page resources 88
Number of JS page resources 39
Number of styles (CSS) page resources 26
Total request weight 12 kb
HTML response weight 132 kb
CSS response weight 1161 kb
Images response weight 3009 kb
JS response weight 3204 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Cache (desktop) by setting expiry date for
Cache (mobile) by setting expiry date for
Speed up server response time
Response time in
Minify your CSS files (desktop) - 492B (49%) - 347B (94%)
Minify your CSS files (mobile) - 492B (49%) - 347B (94%)
Minify HTML files (desktop) - 2KiB (14%)
Minify HTML files (mobile) - 2KiB (14%)
Minify JavaScript files (desktop) - 1KiB (19%) - 669B (39%) - 653B (17%)
Minify JavaScript files (mobile) - 1KiB (19%) - 670B (39%) - 653B (17%)
Optimize image files (desktop) - 593.1KiB (80%) - 148.3KiB (32%) - 43.6KiB (27%)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition


  • Die Domain achieved a Score of 292.
  • The competing domain has achieved a score of 2795


  • The ratio of the number of words and word combinations on the main domains to the benchmark of the competition sites is "168:229".
  • The term that appears on all competitors websites, but not on the website of the main domain, is from.
  • Competitor has achieved a value of 121 for the metric: "Number of referring .EDU and .EDU-like domains (daily value)".
  • The competitor has achieved a value of 2124 for the metric: "Number of backlinks from .EDU and .EDU-like domains (daily value)".
  • The competitor achieved a value of 33 for the metric: "Authority of the referring domains".

Social media

  • The domain has a YouTube account.
  • 33% of this group of domains has a Facebook account.
  • alerts-new.social_media.competitor_fans_currently_FACEBOOK.0
  • The number of Instagram Following for the competitor instagram account is 20 (since the last update).
  • The number of YouTube views of the competitor youtube account is 213852908 (since the last update).


  • The URL is the most frequent url in our search engine rankings, which belongs to the competitor
  • The best position ever found for the competitor was 1 and it was found the keyword :keyword.
  • From this group of websites, the domain has the best average position among in search engine rankings.
  • The domain :domain is the competitor with the most expected visitors per month from the search engine
  • On average, the competitors get at least 40556622 visitors per month from the search engine.


  • It would be an advantage to compress the image at the competitor website: in order to 947B kb.
  • The desktop version of the website had 61 points scored at Google Insights.
  • When the homepage of the competitor is loaded once, 89 objects are downloaded (files, JS scripts, etc.).
  • The number of static elements on the page is 106.
  • The compression of the HTML together with INLINE CSS and JS enables the main domain website to save 2KiB kb each time the page is loaded.