Mini
Content Marketing comparison of websites for zumiez.com
zappos.com
zumiez.com
nordstromrack.com
bershka.com
na-kd.com
Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
SEO: Number of expected visitors from the search engine
Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.
Social media statistics
Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).
This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
| Metric | zumiez.com | bershka.com | zappos.com | nordstromrack.com | na-kd.com | |
|---|---|---|---|---|---|---|
Facebook
|
Facebook fans | x | x | x | x | x |
Twitter
|
Tweets | x | x | x | x | x |
| Twitter followers | x | x | x | x | x | |
| Twitter following (account is following) | x | x | x | x | x | |
| Twitter likes | x | x | x | x | x | |
Instagram
|
Instagram posts | x | x | x | x | x |
| Instagram followers | x | x | x | x | x | |
| Instagram following (account is following) | x | x | x | x | x | |
Youtube
|
Youtube views | x | x | x | x | x |
| Youtube subscribers | x | x | x | x | x | |
| Youtube comments | x | x | x | x | x | |
| Youtube videos | x | x | x | x | x |
Number of referring external websites - an important source of visitors
Number of backlinks and other important metrics
| Metric | zumiez.com | bershka.com | zappos.com | nordstromrack.com | na-kd.com |
|---|---|---|---|---|---|
| Number of Referring Backlinks (Content Popularity) (day) | 437,503 | 825,275 | 7,840,497 | 8,813,950 | 239,956 |
| Number of Referring Domains (Content Popularity) (day) | 6,364 | 12,148 | 42,095 | 8,963 | 3,895 |
| Number of URLs found in the index (day) | 21,822,994 | 2,729,243 | 8,132,470 | 1,644,102 | 316,926 |
| Number of IPs that refer to domain (day) | 4,743 | 8,003 | 27,528 | 5,523 | 2,745 |
| Number of subnets that refer to domain (day) | 3,289 | 5,595 | 17,113 | 3,857 | 1,846 |
| Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) | 12 | 5 | 115 | 7 | x |
| Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) | 31 | 27 | 679 | 16 | x |
| Number of governmental and .gov - related domains that refer to domain (day) | 6 | 1 | 10 | 2 | x |
| Number of government and .gov - related external backlinks that link to domain (day) | 31 | 3 | 30 | 1,370,361 | x |
| The exact number of educational domains that refer to domain (day) | 11 | 4 | 99 | 7 | x |
| Number of Backlinks from .EDU Domains (Content Popularity) (day) | 30 | 26 | 643 | 16 | x |
| The exact number of government domains that refer to domain (day) | 6 | x | 8 | 1 | x |
| The exact number of government links that refer to domain (day) | 31 | x | 28 | 6 | x |
| Average number of outgoing links to unique domains for that domain (day) | 1 | 3 | 4 | 8 | 3 |
| The number of outgoing links for this domain (day) | 1 | 3 | 5 | 12 | 3 |
| Average number of internal links for domain (day) | 87 | 11 | 212 | 228 | 23 |
| Link Strength of Referring Domains (Content Popularity) (day) | 47 | 35 | 56 | 50 | 49 |
| Authority of Referring Domains (Content Popularity) (day) | 59 | 21 | 76 | 25 | 19 |
| TrustMetric value for domain (day) - Majestic metric | 59 | 21 | 76 | 25 | 19 |
Keywords research
Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.
Usability scores
User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.
| Page title Zumiez - Clothing Stores for Skate shoes, Skateboards, Snowboards, & Streetwear |
|
| Desktop speed score | 53 |
|---|---|
| Mobile speed score | 42 |
| Mobile usability score | 98 |
| Number of all page resources | 110 |
| Number of static page resources | 74 |
| Number of JS page resources | 37 |
| Number of styles (CSS) page resources | 2 |
| Total request weight | 22 kb |
| HTML response weight | 141 kb |
| CSS response weight | 83 kb |
| Images response weight | 2038 kb |
| JS response weight | 1519 kb |
Usability - optimization suggestions
Selected advices to optimize loading times.
|
Cache (desktop) by setting expiry date for http://www.zumiez.com/remarketing/ajax/track/
https://cdn.evergage.com/beacon/zumiez/engage/scripts/evergage.min.js
http://www.googletagmanager.com/gtm.js?id=GTM-TS6FZ9
|
|
Cache (mobile) by setting expiry date for http://m.zumiez.com/remarketing/ajax/track/
http://www.google-analytics.com/cx/api.js?experiment=SYhIIjghRHmLfcupw-CaYg
https://cdn.evergage.com/beacon/zumiez/engage/scripts/evergage.min.js
|
|
Speed up server response time
Response time in 0.32 seconds
|
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Minify your CSS files (desktop) http://www.zumiez.com/skin/frontend/zumiez/default/css/common.1499978779.css - 2KiB (16%)
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Minify your CSS files (mobile) http://www.zumiez.com/skin/frontend/zumiez/default/css/common.1499978779.css - 2KiB (16%)
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Minify JavaScript files (desktop) http://www.zumiez.com/js/prototype/prototype.1499978778.js - 7.6KiB (18%)
http://www.zumiez.com/js/prototype/validation.1499978778.js - 2.2KiB (26%)
http://www.zumiez.com/js/varien/js.1499978778.js - 2.1KiB (35%)
|
|
Minify JavaScript files (mobile) http://assets.moovweb.net/17efd295-4b16-4c64-b91d-ca75805a53eb/a1eadff4-076a-463b-8d8c-2a28fbbbbb74/v146/javascript/main.js - 50.7KiB (34%)
http://www.zumiez.com/js/prototype/prototype.1499978778.js - 7.6KiB (18%)
http://www.zumiez.com/js/prototype/validation.1499978778.js - 2.2KiB (26%)
|
|
Optimize image files (desktop) http://static.zumiez.com/skin/frontend/delorum/default/images/062017-casio-908x325.jpg - 58.7KiB (40%)
http://static.zumiez.com/skin/frontend/delorum/default/images/new-arrival-backpacks-june2017-908x325.jpg - 47.5KiB (38%)
http://static.zumiez.com/skin/frontend/delorum/default/images/win-a-mystery-trip-with-herschel-june2017-hp-908x325.jpg - 39KiB (42%)
|
| Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile) |
Summary of some information about this domain and its competition
Main
- Die Domain achieved a Score of 1727.
- The competing domain na-kd.com has achieved a score of 738
Content
- The most common term (found) on the website is nordstrom
- Competitor na-kd.com has reached a value of 316926 for the metric: "Number of URLs found in the index (daily value)".
- Competitor zappos.com has achieved a value of 212 for the metric:"Average number of internal links".
- Competitor zappos.com has achieved a value of 28 for the metric: "Number of incoming backlinks from .GOV domains (daily value)".
- The value achieved for the metric: "Number of backlinks from .EDU domains (daily value)" is 30 .
Social media
- The domain zappos.com has an Instagram account.
- A link to Twitter has been found on the domain zappos.com.
- The main domain has an Instagram account.
- The number of Twitter tweets belonging to the competitor zappos.com tweet account is 39779 (since the last update).
- The number of instagram posts on the competitor zappos.com instagram account is 2712 (since the last update).
Seo
- The data of the search engine results was updated on the 2020-02-13 for the domain nordstromrack.com.
- The competitor zappos.com should get at least 1663927 visitors from the search engine per month.
- The URL https://www.zumiez.com/accessories/backpacks.html is the most common search engine result in our search engine rankings
- The average position in the search engine rankings for the main domain is 45.
- The domain zappos.com has the best search engine rankings average position.
Server
- The CSS of the competitor zappos.com website accounts for7% of all data transfers.
- Javascript on the main domain hold 40% of all data transfers.
- The CSS file on the main domain http://www.zumiez.com/skin/frontend/zumiez/default/css/common.1499978779.css could be compressed to save 16% - 2KiB kb.
- When the homepage of the main domain is loaded once, 110 objects are downloaded (files, JS scripts, etc.).
- The number of Javascript resources (on the homepage of the main domain) is 37 .