Mini Content Marketing comparison of websites for zis.ch

iszl.ch

68%
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sydney.edu.au

35%
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zis.ch

19%

jwu.edu

19%
Change competitor

fscj.edu

16%
Change competitor

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric zis.ch iszl.ch sydney.edu.au fscj.edu jwu.edu
Twitter followers x x x x x
Twitter following (account is following) x x x x x
Twitter likes x x x x x
Instagram followers x x x x x
Instagram following (account is following) x x x x x
Youtube subscribers x x x 1540 3320
Youtube comments x x x x x
Youtube videos x x x 405 884

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric zis.ch iszl.ch sydney.edu.au fscj.edu jwu.edu
Number of Referring Backlinks (Content Popularity) (day) 26,503 23,105 21,517,890 151,297 1,054,505
Number of Referring Domains (Content Popularity) (day) 416 154 40,589 2,861 6,497
Number of URLs found in the index (day) 408,059 1,578 667,966 4,994,946 1,541,084
Number of IPs that refer to domain (day) 347 134 29,000 2,188 5,170
Number of subnets that refer to domain (day) 325 119 19,264 1,853 4,195
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 12 1 1,433 68 260
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 87 1 2,212,063 3,065 47,492
Number of governmental and .gov - related domains that refer to domain (day) x x 166 8 16
Number of government and .gov - related external backlinks that link to domain (day) x x 3,406 12 98
The exact number of educational domains that refer to domain (day) 6 1 375 55 180
Number of Backlinks from .EDU Domains (Content Popularity) (day) 6 1 17,183 3,010 858
The exact number of government domains that refer to domain (day) x x 22 8 15
The exact number of government links that refer to domain (day) x x 81 12 96
Average number of outgoing links to unique domains for that domain (day) 1 10 2 1 1
The number of outgoing links for this domain (day) 2 12 4 3 2
Average number of internal links for domain (day) 17 55 30 51 40
Link Strength of Referring Domains (Content Popularity) (day) 33 25 62 41 47
Authority of Referring Domains (Content Popularity) (day) 42 22 72 53 61
TrustMetric value for domain (day) - Majestic metric 42 22 72 53 61

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
ZIS Zurich International School, International School Zurich
Desktop speed score 23
Mobile speed score 20
Mobile usability score 99
Number of all page resources 142
Number of static page resources 120
Number of JS page resources 36
Number of styles (CSS) page resources 25
Total request weight 20 kb
HTML response weight 145 kb
CSS response weight 261 kb
Images response weight 4651 kb
JS response weight 1988 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Cache (desktop) by setting expiry date for
http://www.zis.ch/editor/tinymce/jscripts/tiny_mce/jquery.tinymce.js
http://www.zis.ch/editor/tinymce/jscripts/tiny_mce/tiny_mce.js
http://www.zis.ch/javascript/flash_headers.js
Cache (mobile) by setting expiry date for
http://www.zis.ch/editor/tinymce/jscripts/tiny_mce/jquery.tinymce.js
http://www.zis.ch/editor/tinymce/jscripts/tiny_mce/tiny_mce.js
http://www.zis.ch/javascript/flash_headers.js
Minify your CSS files (desktop)
http://www.zis.ch/uploaded/_redesign_2013/main.css?1237 - 11.7KiB (33%)
http://www.zis.ch/javascript/jQuery/themes/base/ui.theme.css - 3.8KiB (22%)
http://newcss.finalsite.com/170621/css/media/jplayer.finalsite.css - 2KiB (40%)
Minify your CSS files (mobile)
http://www.zis.ch/uploaded/_redesign_2013/main.css?1237 - 11.7KiB (33%)
http://www.zis.ch/javascript/jQuery/themes/base/ui.theme.css - 3.8KiB (22%)
http://newcss.finalsite.com/170621/css/media/jplayer.finalsite.css - 2KiB (40%)
Minify HTML files (desktop)
http://www.zis.ch/ - 10.9KiB (20%)
http://www.zis.ch/cf_media/embed.cfm?mediaChanID=0&mediaCatID=0&mediaGroupID=1811&h=280px - 1.9KiB (21%)
http://www.zis.ch/page.cfm?p=2703&pullcontent=true&LockSSL=true - 1.5KiB (38%)
Minify HTML files (mobile)
http://www.zis.ch/ - 10.4KiB (20%)
http://www.zis.ch/cf_media/embed.cfm?mediaChanID=0&mediaCatID=0&mediaGroupID=1811&h=280px - 1.9KiB (21%)
http://www.zis.ch/page.cfm?p=2703&pullcontent=true&LockSSL=true - 1.5KiB (38%)
Minify JavaScript files (desktop)
http://www.zis.ch/javascript/fs_global.js - 18.9KiB (33%)
http://newjs.finalsite.com/170621/javascript/fs_global.js - 6.1KiB (37%)
http://www.zis.ch/uploaded/_redesign_2013/fsButtons.min.js - 5.4KiB (50%)
Minify JavaScript files (mobile)
http://www.zis.ch/javascript/fs_global.js - 18.9KiB (33%)
http://newjs.finalsite.com/170621/javascript/fs_global.js - 6.1KiB (37%)
http://www.zis.ch/uploaded/_redesign_2013/fsButtons.min.js - 5.4KiB (50%)
Optimize image files (desktop)
http://www.zis.ch/uploaded/images2/Homepage_Photo_Rotation/homepage48.jpg - 435.8KiB (80%)
http://www.zis.ch/uploaded/images2/Homepage_Photo_Rotation/homepage_44.jpg - 352.8KiB (77%)
http://www.zis.ch/uploaded/images2/Homepage_Photo_Rotation/homepage31.jpg - 149.6KiB (50%)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 705.
  • The competing domain jwu.edu has achieved a score of 671

Content

  • The word or combination of words with the best median result regarding the frequency is school (based on first 10 subpages of examined domain).
  • 152 Words / phrases were found at competitor "iszl.ch".
  • The word or combination of words with the best median result regarding the frequency on the competitors website is fscj (based on first 10 subpages of examined domain).
  • The competitor iszl.ch has achieved a value of 134 for the metric: "Number of referring domains from different IPs (daily value)".
  • Competitor iszl.ch has achieved a value of 1 for the metric: "Number of referring .EDU and .EDU-like domains (daily value)".

Social media

  • 60% of this group of domains has a Google+ account.
  • 80% of this group of domains has a Instagram account.
  • The number of Twitter Following for the main domain is 918 (since the last update).
  • The number of Twitter fans belonging to the competitor sydney.edu.au tweet account is 73388 (since the last update).
  • Number of Instagram followers, which belong to the competitor iszl.ch has been 1991 since the last check.

Seo

  • The best position ever found for the main domain was 15 and it was found the keyword :keyword.
  • Of all the URLs found in the domain jwu.edu, "https://www.jwu.edu/campuses/providence/faculty-and-staff/delle-donne-thomas-j.html" is the most frequently found URL in the search results.
  • The competitors (jwu.edu) best performing keyword is johnson and it was found on the position 27
  • From this group of websites, the domain iszl.ch has the best average position among in search engine rankings.
  • The average number of visitors expected from the search engine for the competitors websites is 22481.

Server

  • The CSS of the competitor iszl.ch website accounts for2% of all data transfers.
  • The compression of the HTML together with INLINE CSS and JS enables the competitor iszl.ch website to save 936B kb each time the page is loaded.
  • It would be an advantage to compress the image at the competitor iszl.ch website: http://www.iszl.ch/uploaded/images2/alumni_meganav_f.jpg in order to 5.1KiB kb.
  • On the homepage, belonging to sydney.edu.au 8 CSS files can be identified.
  • The entire CSS files of the competitor iszl.ch homepage weighs 99 kb.