Mini Content Marketing comparison of websites for zili.ch

reneval.ch

54%
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beer-holzbau.ch

42%
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zili.ch

40%

bauleistungen.ch

27%
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kurthofmann.ch

22%
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Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric zili.ch beer-holzbau.ch bauleistungen.ch kurthofmann.ch reneval.ch
Twitter followers x x x x x
Twitter following (account is following) x x x x x
Twitter likes x x x x x
Instagram followers x x x x x
Instagram following (account is following) x x x x x
Youtube subscribers x x x x x
Youtube comments x x x x x
Youtube videos x x x x x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric zili.ch beer-holzbau.ch bauleistungen.ch kurthofmann.ch reneval.ch
Number of Referring Backlinks (Content Popularity) (day) 196 29,104 86 33 17
Number of Referring Domains (Content Popularity) (day) 49 129 30 17 6
Number of URLs found in the index (day) 9,143 5,269 236 338 389
Number of IPs that refer to domain (day) 26 92 28 16 6
Number of subnets that refer to domain (day) 26 85 26 15 6
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) x x x x x
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) x x x x x
Number of governmental and .gov - related domains that refer to domain (day) x x x x x
Number of government and .gov - related external backlinks that link to domain (day) x x x x x
The exact number of educational domains that refer to domain (day) x x x x x
Number of Backlinks from .EDU Domains (Content Popularity) (day) x x x x x
The exact number of government domains that refer to domain (day) x x x x x
The exact number of government links that refer to domain (day) x x x x x
Average number of outgoing links to unique domains for that domain (day) 0 0 0 2 0
The number of outgoing links for this domain (day) 0 0 0 2 0
Average number of internal links for domain (day) 7 41 30 25 21
Link Strength of Referring Domains (Content Popularity) (day) 21 26 1 15 x
Authority of Referring Domains (Content Popularity) (day) 11 20 11 13 x
TrustMetric value for domain (day) - Majestic metric 11 20 11 13 x

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Zili AG, totalunternehmung, totalunternehmer, generalunternehmung, st. gallen, thurgau, ostschweiz, wil, winterthur, frauenfeld
Desktop speed score 79
Mobile speed score 64
Mobile usability score 100
Number of all page resources 43
Number of static page resources 38
Number of JS page resources 9
Number of styles (CSS) page resources 13
Total request weight 4 kb
HTML response weight 17 kb
CSS response weight 73 kb
Images response weight 595 kb
JS response weight 177 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Avoid landing page redirects for the following chain of redirected URLs
http://zili.ch/
http://www.zili.ch/
http://www.zili.ch/home/
Cache (desktop) by setting expiry date for
http://www.zili.ch/fileadmin/themes/pure/images/bg-drop.png
http://www.zili.ch/fileadmin/themes/pure/images/bg-footer.jpg
http://www.zili.ch/fileadmin/themes/pure/images/bg-header.png
Cache (mobile) by setting expiry date for
http://www.zili.ch/fileadmin/themes/pure/images/bg-footer.jpg
http://www.zili.ch/fileadmin/themes/pure/images/bg-news-area.png
http://www.zili.ch/fileadmin/themes/pure/images/btn-gallery.png
Minify your CSS files (desktop)
http://www.zili.ch/typo3temp/stylesheet_7d887aafb3.css?1490024732 - 943B (26%)
http://www.zili.ch/fileadmin/themes/pure/css/powermail_frontend_fancy.css?1489755819 - 700B (22%)
Minify your CSS files (mobile)
http://www.zili.ch/typo3temp/stylesheet_7d887aafb3.css?1490024732 - 943B (26%)
http://www.zili.ch/fileadmin/themes/pure/css/powermail_frontend_fancy.css?1489755819 - 700B (22%)
Minify JavaScript files (desktop)
http://www.zili.ch/fileadmin/themes/pure/js/script.js - 1KiB (68%)
http://www.zili.ch/fileadmin/themes/pure/js/supersized.3.1.3.min.js - 783B (25%)
http://www.zili.ch/fileadmin/themes/pure/js/responsive.js - 782B (44%)
Minify JavaScript files (mobile)
http://www.zili.ch/fileadmin/themes/pure/js/script.js - 1KiB (68%)
http://www.zili.ch/fileadmin/themes/pure/js/supersized.3.1.3.min.js - 783B (25%)
http://www.zili.ch/fileadmin/themes/pure/js/responsive.js - 782B (44%)
Optimize image files (desktop)
http://www.zili.ch/uploads/pics/1006HBIcon.jpg - 17.9KiB (87%)
http://www.zili.ch/uploads/pics/img-02_01.jpg - 14.5KiB (83%)
http://www.zili.ch/typo3temp/_processed_/csm_karteZiliVorschau_b0a476adcf.jpg - 4.8KiB (57%)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 844.
  • The competing domain reneval.ch has achieved a score of 1136

Content

  • The word or combination of words with the worst "Count on Page" result on the competitors website is markt crisser (based first 10 subpages of the domain under investigation).
  • The term information only occurs on the reneval.ch website and not on the website of the main domain.
  • The term that appears on all competitors websites, but not on the website of the main domain, is umbau.
  • The competitor reneval.ch has achieved a value of 6 for the metric: "Number of referring domains from different IP C blocks".
  • The competitor reneval.ch has reached a value of 0 for the metric: "Average number of outgoing links to different domains".

Social media

  • Facebook gives the category Carpenter for the domain beer-holzbau.ch.
  • 0% of this group of domains has a Twitter account.
  • 0% of this group of domains has a Google+ account.
  • 0% of this group of domains has a LinkedIn account.
  • 0% of this group of domains has a Youtube account.

Seo

  • The competitor reneval.ch should get at least 0 visitors from the search engine per month.
  • The URL http://www.zili.ch/ is the most common search engine result in our search engine rankings
  • The number of visitors from the search engine to the main domain is 0 per month.
  • From this group of websites, the domain beer-holzbau.ch has the best average position among in search engine rankings.
  • The domain :domain is the competitor with the most expected visitors per month from the search engine

Server

  • It would be an advantage to compress the image at the competitor bauleistungen.ch website: http://www.bauleistungen.ch/cm_data/brack-kernkompetenzen-006.jpg in order to 17.1KiB kb.
  • The entire CSS files of the competitor beer-holzbau.ch homepage weighs 283 kb.
  • The main domain website could compress the JS file http://www.zili.ch/fileadmin/themes/pure/js/supersized.3.1.3.min.js and save 783B kb (25%).
  • The HTML script of the main domain weighs 177 kb.
  • The mobile website of the main domain got a score of 64/100 points for the loading times.