Mini Content Marketing comparison of websites for xenometrix.ch

rndsystems.com

62%
Change competitor

bio-rad.com

24%
Change competitor

xenometrix.ch

21%

qiagen.com

17%
Change competitor

origene.com

16%
Change competitor

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric xenometrix.ch bio-rad.com rndsystems.com qiagen.com origene.com
Twitter followers x x x x x
Twitter following (account is following) x x x x x
Twitter likes x x x x x
Instagram followers x x x x x
Instagram following (account is following) x x x x x
Youtube subscribers x x x x 4080
Youtube comments x x x x x
Youtube videos x x x x 77

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric xenometrix.ch bio-rad.com rndsystems.com qiagen.com origene.com
Number of Referring Backlinks (Content Popularity) (day) 518 1,084,773 2,244,604 1,771,569 364,770
Number of Referring Domains (Content Popularity) (day) 48 6,120 2,414 5,089 1,101
Number of URLs found in the index (day) 601 1,443,826 766,826 1,595,759 808,854
Number of IPs that refer to domain (day) 44 4,766 1,899 3,808 705
Number of subnets that refer to domain (day) 43 4,068 1,638 3,319 630
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 1 344 113 237 20
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 2 2,844 535 1,009 67
Number of governmental and .gov - related domains that refer to domain (day) x 17 4 11 2
Number of government and .gov - related external backlinks that link to domain (day) x 38 8 58 17,797
The exact number of educational domains that refer to domain (day) x 203 77 133 9
Number of Backlinks from .EDU Domains (Content Popularity) (day) x 2,117 459 640 14
The exact number of government domains that refer to domain (day) x 13 3 8 2
The exact number of government links that refer to domain (day) x 29 7 54 17,797
Average number of outgoing links to unique domains for that domain (day) 1 2 4 0 0
The number of outgoing links for this domain (day) 1 4 7 1 0
Average number of internal links for domain (day) 81 42 67 333 18
Link Strength of Referring Domains (Content Popularity) (day) 22 48 46 42 52
Authority of Referring Domains (Content Popularity) (day) 17 65 53 58 48
TrustMetric value for domain (day) - Majestic metric 17 65 53 58 48

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Ames Test, Endocrine disruptor, InVitro Skin Absorption
Desktop speed score 55
Mobile speed score 51
Mobile usability score 100
Number of all page resources 46
Number of static page resources 41
Number of JS page resources 12
Number of styles (CSS) page resources 7
Total request weight 4 kb
HTML response weight 88 kb
CSS response weight 155 kb
Images response weight 333 kb
JS response weight 671 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Cache (desktop) by setting expiry date for
http://s7.addthis.com/l10n/client.de.min.json
http://www.xenometrix.ch/css/img/bg-black.png
http://www.xenometrix.ch/css/pinkcms.css
Cache (mobile) by setting expiry date for
http://www.xenometrix.ch/js/vendor/jwplayer/jwplayer.js
http://www.xenometrix.ch/mobile/css/pinkcmsMobile.css
http://www.xenometrix.ch/mobile/css/vendor/nivoslider/nivo-slider.css
Minify your CSS files (desktop)
http://www.xenometrix.ch/css/vendor/bootstrap/css/bootstrap.css - 14.7KiB (13%)
http://www.xenometrix.ch/css/pinkcms.css - 6.1KiB (24%)
http://www.xenometrix.ch/css/vendor/nivoslider/nivo-slider.css - 699B (36%)
Minify your CSS files (mobile)
http://www.xenometrix.ch/mobile/css/pinkcmsMobile.css - 4.9KiB (21%)
http://www.xenometrix.ch/mobile/css/vendor/nivoslider/nivo-slider.css - 724B (37%)
Minify HTML files (desktop)
http://www.xenometrix.ch/ - 6.8KiB (35%)
Minify HTML files (mobile)
http://www.xenometrix.ch/mobile/ - 1.9KiB (17%)
Minify JavaScript files (desktop)
http://www.xenometrix.ch/js/vendor/bootstrap/js/bootstrap.js - 24.9KiB (46%)
http://www.xenometrix.ch/js/vendor/nivoslider/jquery.nivo.slider.js - 13KiB (46%)
http://www.xenometrix.ch/js/pinkcms.js - 541B (19%)
Minify JavaScript files (mobile)
http://www.xenometrix.ch/mobile/js/vendor/nivoslider/jquery.nivo.slider.js - 13KiB (46%)
http://www.xenometrix.ch/mobile/js/vendor/bookmark_bubble.js - 10.4KiB (53%)
http://www.xenometrix.ch/mobile/js/pinkcmsMobile.js - 9.6KiB (34%)
Optimize image files (desktop)
http://www.xenometrix.ch/pics/head.jpg - 30.4KiB (49%)
http://www.xenometrix.ch/pics/hg.jpg - 28.8KiB (40%)
http://www.xenometrix.ch/images/_thumbs/t2_Platelet_Agg.jpg - 21.1KiB (68%)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 818.
  • The competing domain bio-rad.com has achieved a score of 927

Content

  • The most common term on the website is products
  • For the popular word products, this would be a similar word combination: other products, products cdna, products cell, cell products, research products
  • The ratio of the number of words and word combinations on the main domains to the benchmark of the competition sites is "221:186".
  • The term ames only appears on this website and not on the websites of the competition.
  • Competitor rndsystems.com has achieved a value of 77 for the metric: "Number of referring .EDU domains (daily value)".

Social media

  • The domain origene.com has a Twitter account.
  • The main domain has a LinkedIn account.
  • 20% of this group of domains has a Youtube account.
  • On Twitter, the main domain ha an activity of 41 tweets.
  • The competitor origene.com youtube account has reached a subscribers number of 2490 (since the last update)

Seo

  • The best position ever found for the competitor origene.com was 37 and it was found the keyword :keyword.
  • In the search engine rankings below, the average position for the competitor origene.com is: 62.
  • The domain qiagen.com has the best search engine rankings average position.
  • The domain :domain is the competitor with the most expected visitors per month from the search engine
  • The competing websites have an average search engine position of 5615 in our rankings.

Server

  • The CSS of the main domain website accounts for12% of all data transfers.
  • 41 CSS/JSS static elements can be found on the website of the main domain.
  • The HTML script of the main domain weighs 671 kb.
  • The entire CSS files of the competitor bio-rad.com homepage weighs 276 kb.
  • The content of the competitor rndsystems.com website is allowed wider than viewport. This will likely require visitors to scroll horizontally.