Mini Content Marketing comparison of websites for x-tra.ch

hslu.ch

75%
Change competitor

bauraulac.ch

51%
Change competitor

komplex457.ch

29%
Change competitor

bymaag.ch

24%
Change competitor

x-tra.ch

23%

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric x-tra.ch bauraulac.ch komplex457.ch hslu.ch bymaag.ch
Twitter followers x x x x x
Twitter following (account is following) x x x x x
Twitter likes x x x x x
Instagram followers x x x x x
Instagram following (account is following) x x x x x
Youtube subscribers x 152 x x x
Youtube comments x x x x x
Youtube videos x 27 x x x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric x-tra.ch bauraulac.ch komplex457.ch hslu.ch bymaag.ch
Number of Referring Backlinks (Content Popularity) (day) 29,637 31,103 4,689 786,568 6,267
Number of Referring Domains (Content Popularity) (day) 819 1,146 390 5,954 198
Number of URLs found in the index (day) 413 1,002 341 363,976 117
Number of IPs that refer to domain (day) 654 991 334 3,747 170
Number of subnets that refer to domain (day) 543 844 293 2,567 154
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) x 3 x 67 x
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) x 10 x 1,233 x
Number of governmental and .gov - related domains that refer to domain (day) x x x 4 2
Number of government and .gov - related external backlinks that link to domain (day) x x x 10 3
The exact number of educational domains that refer to domain (day) x 2 x 17 x
Number of Backlinks from .EDU Domains (Content Popularity) (day) x 8 x 75 x
The exact number of government domains that refer to domain (day) x x x x x
The exact number of government links that refer to domain (day) x x x x x
Average number of outgoing links to unique domains for that domain (day) x 12 4 2 x
The number of outgoing links for this domain (day) x 12 4 3 x
Average number of internal links for domain (day) x 40 18 24 x
Link Strength of Referring Domains (Content Popularity) (day) 19 31 30 49 15
Authority of Referring Domains (Content Popularity) (day) 28 29 16 43 19
TrustMetric value for domain (day) - Majestic metric 28 29 16 43 19

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
X-TRA
Desktop speed score 17
Mobile speed score 21
Mobile usability score 87
Number of all page resources 68
Number of static page resources 46
Number of JS page resources 12
Number of styles (CSS) page resources 2
Total request weight 8 kb
HTML response weight 78 kb
CSS response weight 214 kb
Images response weight 14358 kb
JS response weight 886 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Cache (desktop) by setting expiry date for
https://snap.licdn.com/li.lms-analytics/insight.min.js
https://www.google.com/recaptcha/api.js?onload=onCaptchaCallback&render=explicit&hl=de
https://www.googletagmanager.com/gtm.js?id=GTM-MWTB2B7
Cache (mobile) by setting expiry date for
https://snap.licdn.com/li.lms-analytics/insight.min.js
https://www.google.com/recaptcha/api.js?onload=onCaptchaCallback&render=explicit&hl=de
https://www.googletagmanager.com/gtm.js?id=GTM-MWTB2B7
Optimize image files (desktop)
http://x-tra.ch/upload/event/709/gb-dan-efram.jpg - 1.5MiB (76%)
http://x-tra.ch/upload/event/667/fleetfoxes1.jpg - 537.8KiB (78%)
http://x-tra.ch/upload/event/657/kschoice.jpg - 526KiB (80%)
The page content is too wide for the viewport, forcing the user to scroll horizontally. (mobile)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 818.
  • The competing domain bauraulac.ch has achieved a score of 1832

Content

  • The word or combination of words with the worst "Count on Page" result is gegründet rasch (based first 10 subpages of the domain under investigation).
  • The term that appears on all competitors websites, but not on the website of the main domain, is instagram.
  • Competitor hslu.ch has reached a value of 137453 for the metric: "Number of URLs found in the index (daily value)".
  • Competitor hslu.ch has achieved a value of 49 for the metric: "Number of incoming backlinks from .GOV and .GOV - like domains (daily value)".
  • The value achieved for the metric: "Number of referring domains (daily value)" is 819.

Social media

  • The main domain has an Instagram account.
  • 100% of this group of domains has a Instagram account.
  • The number of Twitter fans belonging to the competitor hslu.ch tweet account is 7256 (since the last update).
  • The number of YouTube views of the competitor bauraulac.ch youtube account is 65230 (since the last update).
  • The competitor bauraulac.ch has created 27 youtube videos.

Seo

  • The URL https://www.hslu.ch/de-ch/hochschule-luzern/dienstleistungen/ is the most frequent url in our search engine rankings, which belongs to the competitor hslu.ch
  • The competitors (hslu.ch) best performing keyword is fachkurs and it was found on the position 1
  • The competitor komplex457.ch should get at least 37595 visitors from the search engine per month.
  • The main domain's best performing keyword is xtra and it was found on the position 1
  • The domain :domain is the competitor with the most expected visitors per month from the search engine

Server

  • The entire CSS files of the competitor bauraulac.ch homepage weighs 1195 kb.
  • When the homepage of the main domain is loaded once, 68 objects are downloaded (files, JS scripts, etc.).
  • 46 CSS/JSS static elements can be found on the website of the main domain.
  • The entire CSS files of the main domain homepage weighs 214 kb.
  • Graphic files (on the homepage of the main domain) have a size of 14358 kb.