Mini Content Marketing comparison of websites for www2.palomar.edu

academic.oup.com

72%
Change competitor

utdallas.edu

45%
Change competitor

uhs.berkeley.edu

38%
Change competitor

counseling.org

36%
Change competitor

www2.palomar.edu

34%

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric www2.palomar.edu academic.oup.com utdallas.edu uhs.berkeley.edu counseling.org
Twitter followers x x x x x
Twitter following (account is following) x x x x x
Twitter likes x x x x x
Instagram followers x x x x x
Instagram following (account is following) x x x x x
Youtube subscribers x x x x x
Youtube comments x x x x x
Youtube videos x x x x x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric www2.palomar.edu academic.oup.com utdallas.edu uhs.berkeley.edu counseling.org
Number of Referring Backlinks (Content Popularity) (day) 560,232 13,291,924 2,228,905 10,734 264,754
Number of Referring Domains (Content Popularity) (day) 4,237 87,635 22,331 1,390 12,092
Number of URLs found in the index (day) 2,025,945 375,136 1,033,752 2,721 549,457
Number of IPs that refer to domain (day) 3,526 59,210 17,522 1,182 7,781
Number of subnets that refer to domain (day) 2,575 35,839 13,009 1,012 4,787
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 124 2,706 1,040 48 835
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 417 438,596 42,072 250 6,983
Number of governmental and .gov - related domains that refer to domain (day) 9 297 60 9 56
Number of government and .gov - related external backlinks that link to domain (day) 23 40,231 946 53 227
The exact number of educational domains that refer to domain (day) 103 870 580 45 782
Number of Backlinks from .EDU Domains (Content Popularity) (day) 372 61,804 37,801 227 6,739
The exact number of government domains that refer to domain (day) 9 117 51 8 54
The exact number of government links that refer to domain (day) 23 37,660 894 52 205
Average number of outgoing links to unique domains for that domain (day) 1 20 4 6 2
The number of outgoing links for this domain (day) 1 116 4 9 3
Average number of internal links for domain (day) 34 66 45 95 94
Link Strength of Referring Domains (Content Popularity) (day) 53 54 49 35 49
Authority of Referring Domains (Content Popularity) (day) 65 59 49 38 68
TrustMetric value for domain (day) - Majestic metric 65 59 49 38 68

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Palomar College - Learning for Success
Desktop speed score 62
Mobile speed score 59
Mobile usability score 64
Number of all page resources 35
Number of static page resources 30
Number of JS page resources 6
Number of styles (CSS) page resources 5
Total request weight 3 kb
HTML response weight 26 kb
CSS response weight 44 kb
Images response weight 895 kb
JS response weight 185 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Cache (desktop) by setting expiry date for
http://www2.palomar.edu/css/960.css
http://www2.palomar.edu/css/normalize.css
http://www2.palomar.edu/images/branding.png
Cache (mobile) by setting expiry date for
http://www2.palomar.edu/css/960.css
http://www2.palomar.edu/css/normalize.css
http://www2.palomar.edu/images/branding.png
Minify your CSS files (desktop)
http://www2.palomar.edu/css/normalize.css - 1.7KiB (65%)
http://www2.palomar.edu/css/960.css - 626B (36%)
Minify your CSS files (mobile)
http://www2.palomar.edu/css/normalize.css - 1.7KiB (65%)
http://www2.palomar.edu/css/960.css - 626B (36%)
Minify HTML files (desktop)
http://www2.palomar.edu/ - 3.8KiB (15%)
Minify HTML files (mobile)
http://www2.palomar.edu/ - 3.8KiB (15%)
Optimize image files (desktop)
https://www2.palomar.edu/pages/about/files/2016/05/FA-2016_home_page.jpg - 178KiB (72%)
https://www2.palomar.edu/pages/about/files/2017/01/online-ed-home_page_slider-1b.jpg - 122.2KiB (72%)
https://www2.palomar.edu/pages/about/files/2017/06/f17-home_page_slider-final.jpg - 104.9KiB (70%)
Some texts on your page renders in a way that may be difficult for some of your visitors to read. (mobile)
Configure a viewport for mobile page, ex.
<meta name="viewport" content="width=device-width, initial-scale=1">
The page content is too wide for the viewport, forcing the user to scroll horizontally. (mobile)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 1150.
  • The competing domain academic.oup.com has achieved a score of 2473

Content

  • The most common term on the website is journal
  • The word or combination of words with the best median result regarding the frequency is palomar (based on first 10 subpages of examined domain).
  • The achieved value for the metric: "Number of URLs found in the index (daily value)" is 2025945.
  • The value achieved for the metric: "Number of referring .GOV domains (daily value)" is 9 .
  • The value achieved for the metric: "Number of outgoing links" is 1 .

Social media

  • The domain uhs.berkeley.edu was defined as category: Medical & Health on Facebook.
  • The domain counseling.org has a Twitter account.
  • 80% of this group of domains has a Facebook account.
  • 20% of this group of domains has a Google+ account.
  • 60% of this group of domains has a Instagram account.

Seo

  • The data of the search engine results was updated on the 2020-02-12 for the domain uhs.berkeley.edu.
  • This free report has been updated for the main domain on 2020-02-09.
  • The average position in the search engine rankings for the main domain is 67.
  • The competing websites have an average search engine position of 12521 in our rankings.
  • The average number of visitors expected from the search engine for the competitors websites is 25043.

Server

  • The page http://academic.oup.com/ has 2 unnecessary redirects until it shows a URL with content.
  • The competitor's utdallas.edu meta title is: The University of Texas at Dallas .
  • The CSS file on the competitor utdallas.edu http://www.utdallas.edu/websvcs/templates/gateway/css/style.css could be compressed to save 23% - 5KiB kb.
  • The entire CSS files of the main domain homepage weighs 44 kb.
  • The HTML script of the main domain weighs 185 kb.