Mini Content Marketing comparison of websites for www2.padi.com

who.int

75%
Change competitor

linguee.com

63%
Change competitor

www2.padi.com

42%

Other competitor

Define competitor

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Submit better competitors

SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric www2.padi.com linguee.com who.int
Twitter followers x x x
Twitter following (account is following) x x x
Twitter likes x x x
Instagram followers x x x
Instagram following (account is following) x x x
Youtube subscribers x x x
Youtube comments x x x
Youtube videos x x x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric www2.padi.com linguee.com who.int
Number of Referring Backlinks (Content Popularity) (day) 552,524 292,682 50,342,159
Number of Referring Domains (Content Popularity) (day) 1,693 7,041 280,841
Number of URLs found in the index (day) 37,640 44,102 4,089,367
Number of IPs that refer to domain (day) 1,435 5,462 166,881
Number of subnets that refer to domain (day) 1,144 4,203 82,055
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 9 121 4,445
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 19 2,124 461,201
Number of governmental and .gov - related domains that refer to domain (day) x 11 2,148
Number of government and .gov - related external backlinks that link to domain (day) x 930 2,179,600
The exact number of educational domains that refer to domain (day) 6 74 1,609
Number of Backlinks from .EDU Domains (Content Popularity) (day) 13 621 86,477
The exact number of government domains that refer to domain (day) x 5 367
The exact number of government links that refer to domain (day) x 6 42,221
Average number of outgoing links to unique domains for that domain (day) 3 x 1
The number of outgoing links for this domain (day) 5 x 1
Average number of internal links for domain (day) 33 x 41
Link Strength of Referring Domains (Content Popularity) (day) 45 51 77
Authority of Referring Domains (Content Popularity) (day) 44 33 92
TrustMetric value for domain (day) - Majestic metric 44 33 92

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
PADI | The Way the World Learns to Dive®
Desktop speed score 78
Mobile speed score 62
Mobile usability score 100
Number of all page resources 30
Number of static page resources 16
Number of JS page resources 5
Number of styles (CSS) page resources 4
Total request weight 3 kb
HTML response weight 12 kb
CSS response weight 183 kb
Images response weight 34 kb
JS response weight 326 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Avoid landing page redirects for the following chain of redirected URLs
http://www2.padi.com/
http://www2.padi.com/scuba-diving/
http://www2.padi.com/error.htm?aspxerrorpath=/scuba-diving/Templates/OneColumn.aspx
Cache (desktop) by setting expiry date for
http://www2.padi.com/error_assets/bootstrap/css/bootstrap.min.css
http://www2.padi.com/error_assets/bootstrap/fonts/glyphicons-halflings-regular.ttf
http://www2.padi.com/error_assets/bootstrap/js/bootstrap.min.js
Cache (mobile) by setting expiry date for
http://www2.padi.com/error_assets/bootstrap/css/bootstrap.min.css
http://www2.padi.com/error_assets/bootstrap/fonts/glyphicons-halflings-regular.ttf
http://www2.padi.com/error_assets/bootstrap/js/bootstrap.min.js
Minify your CSS files (desktop)
http://www2.padi.com/error_assets/style.css - 1.5KiB (16%)
Minify your CSS files (mobile)
http://www2.padi.com/error_assets/style.css - 1.5KiB (16%)
Minify HTML files (desktop)
http://www2.padi.com/error.htm?aspxerrorpath=/scuba-diving/Templates/OneColumn.aspx - 633B (19%)
Minify HTML files (mobile)
http://www2.padi.com/error.htm?aspxerrorpath=/scuba-diving/Templates/OneColumn.aspx - 633B (19%)
Minify JavaScript files (desktop)
https://code.jquery.com/jquery.js - 41.3KiB (50%)
Minify JavaScript files (mobile)
https://code.jquery.com/jquery.js - 41.3KiB (50%)
Optimize image files (desktop)
http://www2.padi.com/error_assets/img/padi-logo.png - 14.2KiB (74%)
http://www2.padi.com/error_assets/img/small-world-map.png - 2.2KiB (38%)
http://www2.padi.com/error_assets/img/scubaearth-icon.png - 1.9KiB (74%)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 1300.
  • The competing domain linguee.com has achieved a score of 1970

Content

  • The term padi only appears on this website and not on the websites of the competition.
  • Competitor linguee.com has reached a value of 7041 for the metric: "Number of referring domains (daily value)".
  • The value reached for the metric: "Number of referring domains from different IPs (daily value)" is 1435.
  • The value achieved for the metric: "Number of backlinks from .EDU domains (daily value)" is 13 .
  • The value achieved for the metric: "Link power of the referring domains" is 45 .

Social media

  • The domain who.int has a Twitter account.
  • 0% of this group of domains has a Facebook account.
  • 33% of this group of domains has a Twitter account.
  • 0% of this group of domains has a Instagram account.
  • 0% of this group of domains has a LinkedIn account.

Seo

  • The average position in the search engine rankings for the website who.int is 55.
  • The competitor who.int should get at least 966130 visitors from the search engine per month.
  • The domain linguee.com has the best search engine rankings average position.
  • The domain :domain is the competitor with the most expected visitors per month from the search engine
  • The competing websites have an average search engine position of 38272475 in our rankings.

Server

  • The entire HTML files of the competitor linguee.com homepage weighs 104 kb.
  • The entire CSS files of the competitor linguee.com homepage weighs 142 kb.
  • The CSS of the main domain website accounts for33% of all data transfers.
  • The CSS file on the main domain http://www2.padi.com/error_assets/style.css could be compressed to save 16% - 1.5KiB kb.
  • The entire CSS files of the main domain homepage weighs 183 kb.