Mini
Content Marketing comparison of websites for wmzag.ch
auto-zuerich.ch
suissepublic.ch
wmzag.ch
sh-herbstmesse.ch
eigenheimmesse-solothurn.ch
Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
SEO: Number of expected visitors from the search engine
Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.
Social media statistics
Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).
This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
| Metric | wmzag.ch | auto-zuerich.ch | suissepublic.ch | sh-herbstmesse.ch | eigenheimmesse-solothurn.ch | |
|---|---|---|---|---|---|---|
Facebook
|
Facebook fans | x | x | x | x | x |
Twitter
|
Tweets | x | x | x | x | x |
| Twitter followers | x | x | x | x | x | |
| Twitter following (account is following) | x | x | x | x | x | |
| Twitter likes | x | x | x | x | x | |
Instagram
|
Instagram posts | x | x | x | x | x |
| Instagram followers | x | x | x | x | x | |
| Instagram following (account is following) | x | x | x | x | x | |
Youtube
|
Youtube views | x | x | x | x | x |
| Youtube subscribers | x | x | x | x | x | |
| Youtube comments | x | x | x | x | x | |
| Youtube videos | x | x | x | x | x |
Number of referring external websites - an important source of visitors
Number of backlinks and other important metrics
| Metric | wmzag.ch | auto-zuerich.ch | suissepublic.ch | sh-herbstmesse.ch | eigenheimmesse-solothurn.ch |
|---|---|---|---|---|---|
| Number of Referring Backlinks (Content Popularity) (day) | 727 | 3,220 | 3,572 | x | x |
| Number of Referring Domains (Content Popularity) (day) | 52 | 335 | 268 | x | x |
| Number of URLs found in the index (day) | 1,042 | 4,807 | 3,266,779 | x | x |
| Number of IPs that refer to domain (day) | 45 | 264 | 213 | x | x |
| Number of subnets that refer to domain (day) | 44 | 222 | 190 | x | x |
| Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) | x | x | x | x | x |
| Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) | x | x | x | x | x |
| Number of governmental and .gov - related domains that refer to domain (day) | x | x | x | x | x |
| Number of government and .gov - related external backlinks that link to domain (day) | x | x | x | x | x |
| The exact number of educational domains that refer to domain (day) | x | x | x | x | x |
| Number of Backlinks from .EDU Domains (Content Popularity) (day) | x | x | x | x | x |
| The exact number of government domains that refer to domain (day) | x | x | x | x | x |
| The exact number of government links that refer to domain (day) | x | x | x | x | x |
| Average number of outgoing links to unique domains for that domain (day) | 4 | 10 | 3 | x | x |
| The number of outgoing links for this domain (day) | 4 | 10 | 4 | x | x |
| Average number of internal links for domain (day) | 21 | 44 | 31 | x | x |
| Link Strength of Referring Domains (Content Popularity) (day) | 22 | 31 | 28 | x | x |
| Authority of Referring Domains (Content Popularity) (day) | 16 | 17 | 37 | x | x |
| TrustMetric value for domain (day) - Majestic metric | 16 | 17 | 37 | x | x |
Keywords research
Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.
Usability scores
User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.
| Page title WIR Messe Zürich - die Messe der WIR-Verrechnung |
|
| Desktop speed score | 25 |
|---|---|
| Mobile speed score | 21 |
| Mobile usability score | 99 |
| Number of all page resources | 39 |
| Number of static page resources | 18 |
| Number of JS page resources | 11 |
| Number of styles (CSS) page resources | 7 |
| Total request weight | 4 kb |
| HTML response weight | 172 kb |
| CSS response weight | 494 kb |
| Images response weight | 5191 kb |
| JS response weight | 873 kb |
Usability - optimization suggestions
Selected advices to optimize loading times.
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Cache (desktop) by setting expiry date for http://www.wmzag.ch/wp-content/themes/Avada/assets/fonts/icomoon/icomoon.woff
http://www.wmzag.ch/wp-content/uploads/2016/08/WIR-Marketinginstrument.png
http://www.wmzag.ch/wp-content/uploads/2016/08/wmzag-slider-2017-04.jpg
|
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Cache (mobile) by setting expiry date for http://www.wmzag.ch/wp-content/themes/Avada/assets/fonts/icomoon/icomoon.woff
http://www.wmzag.ch/wp-content/uploads/2016/08/WIR-Marketinginstrument.png
http://www.wmzag.ch/wp-content/uploads/2016/08/wmzag-slider-2017-04.jpg
|
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Speed up server response time
Response time in 0.48 seconds
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Minify your CSS files (desktop) http://www.wmzag.ch/wp-content/themes/Avada/style.css?ver=3.9.3 - 45.1KiB (13%)
http://www.wmzag.ch/wp-content/themes/Avada/ilightbox.css?ver=3.9.3 - 7.1KiB (14%)
http://www.wmzag.ch/wp-content/themes/Avada/animations.css?ver=3.9.3 - 6.7KiB (20%)
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Minify your CSS files (mobile) http://www.wmzag.ch/wp-content/themes/Avada/style.css?ver=3.9.3 - 45.1KiB (13%)
http://www.wmzag.ch/wp-content/themes/Avada/ilightbox.css?ver=3.9.3 - 7.1KiB (14%)
http://www.wmzag.ch/wp-content/themes/Avada/animations.css?ver=3.9.3 - 6.7KiB (20%)
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Minify JavaScript files (desktop) http://www.wmzag.ch/wp-content/plugins/contact-form-7/includes/js/scripts.js?ver=3.9 - 1.5KiB (16%)
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Minify JavaScript files (mobile) http://www.wmzag.ch/wp-content/plugins/contact-form-7/includes/js/scripts.js?ver=3.9 - 1.5KiB (16%)
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Optimize image files (desktop) http://www.wmzag.ch/wp-content/uploads/2017/05/wmzag-slider-2017-01.jpg - 240.8KiB (28%)
http://www.wmzag.ch/wp-content/uploads/2016/08/WIR-Marketinginstrument.png - 217.8KiB (68%)
http://www.wmzag.ch/wp-content/uploads/2016/08/wmzag-slider-2017-04.jpg - 162.2KiB (26%)
|
| Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile) |
Summary of some information about this domain and its competition
Main
- Die Domain achieved a Score of 941.
- The competing domain sh-herbstmesse.ch has achieved a score of 793
Content
- 293 Words / phrases were found at competitor "auto-zuerich.ch".
- The ratio of the number of words and word combinations on the main domains to the benchmark of the competition sites is "178:293".
- The competitor auto-zuerich.ch has achieved a value of 264 for the metric: "Number of referring domains from different IPs (daily value)".
- The competitor auto-zuerich.ch has achieved a value of 17 for the metric: "Trust metric - Majestic metric".
- The achieved value for the metric: "Average number of outbound links to different domains" is 4 .
Social media
- The main domain has a Twitter account.
- 20% of this group of domains has a Google+ account.
- 0% of this group of domains has a Youtube account.
- The number of Twitter tweets belonging to the main domain tweet account is 58 (since the last update).
- The number of Twitter tweets belonging to the competitor suissepublic.ch tweet account is 97 (since the last update).
Seo
- The search engine rankings update for the main domain took place on 2020-01-27.
- The average position in the search engine rankings for the main domain is 60.
- The domain sh-herbstmesse.ch has the best search engine rankings average position.
- The domain :domain is the competitor with the most expected visitors per month from the search engine
- The competing websites have an average search engine position of 4262 in our rankings.
Server
- Static objects of the competitor auto-zuerich.ch are numerous and http://www.auto-zuerich.ch/media/filer_public_thumbnails/filer_public/2017/06/15/peugeot_308_0905js_213_0.jpg__455x216_q85_crop_subsampling-2.jpg, http://www.auto-zuerich.ch/media/filer_public_thumbnails/filer_public/2017/06/16/infiniti_sergio_sorrentino_3.jpg__455x216_q85_crop_subsampling-2.jpg, http://www.auto-zuerich.ch/media/filer_public_thumbnails/filer_public/2017/06/20/hyundai_kona_-_praesi_06-2017_023.jpg__1440x440_q85_crop_subsampling-2_upscale.jpg, http://www.auto-zuerich.ch/media/filer_public_thumbnails/filer_public/2017/06/20/hyundai_kona_-_praesi_06-2017_023.jpg__455x216_q85_crop_subsampling-2.jpg could have information about their expiry date and be loaded from the cache of the browser.
- The competitor's sh-herbstmesse.ch meta title is: Schaffhauser Herbstmesse - Schaffhauser Herbstmesse .
- When the homepage of the competitor sh-herbstmesse.ch is loaded once, 19 objects are downloaded (files, JS scripts, etc.).
- The desktop version of the main domain received an Insights value of 25 for the performance.
- When the homepage of the main domain is loaded once, 39 objects are downloaded (files, JS scripts, etc.).