Mini Content Marketing comparison of websites for wish.com

ebay.co.uk

72%
Change competitor

homedepot.com

30%
Change competitor

giphy.com

22%
Change competitor

bershka.com

14%
Change competitor

wish.com

12%

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric wish.com giphy.com ebay.co.uk homedepot.com bershka.com
Twitter followers x x x x x
Twitter following (account is following) x x x x x
Twitter likes x x x x x
Instagram followers x x x x x
Instagram following (account is following) x x x x x
Youtube subscribers x x x x x
Youtube comments x x x x x
Youtube videos x x x x x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric wish.com giphy.com ebay.co.uk homedepot.com bershka.com
Number of Referring Backlinks (Content Popularity) (day) 1,996,526 28,971,255 162,117,668 20,614,504 825,275
Number of Referring Domains (Content Popularity) (day) 11,193 178,756 124,325 88,517 12,148
Number of URLs found in the index (day) 663,168 6,506,653 65,281,432 12,374,664 2,729,243
Number of IPs that refer to domain (day) 8,727 108,597 70,007 49,172 8,003
Number of subnets that refer to domain (day) 5,998 52,667 36,407 26,271 5,595
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 10 874 238 380 5
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 18 38,874 7,836 5,541 27
Number of governmental and .gov - related domains that refer to domain (day) x 122 99 117 1
Number of government and .gov - related external backlinks that link to domain (day) x 694,322 2,660 732 3
The exact number of educational domains that refer to domain (day) 6 463 61 347 4
Number of Backlinks from .EDU Domains (Content Popularity) (day) 14 13,668 2,860 5,347 26
The exact number of government domains that refer to domain (day) x 38 6 110 x
The exact number of government links that refer to domain (day) x 995 10 722 x
Average number of outgoing links to unique domains for that domain (day) 0 2 0 4 3
The number of outgoing links for this domain (day) 0 2 0 4 3
Average number of internal links for domain (day) 4 8 30 72 11
Link Strength of Referring Domains (Content Popularity) (day) 47 71 73 62 35
Authority of Referring Domains (Content Popularity) (day) 27 49 78 81 21
TrustMetric value for domain (day) - Majestic metric 27 49 78 81 21

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Wish - Shopping Made Fun
Desktop speed score 50
Mobile speed score 32
Mobile usability score 93
Number of all page resources 88
Number of static page resources 68
Number of JS page resources 19
Number of styles (CSS) page resources 6
Total request weight 12 kb
HTML response weight 145 kb
CSS response weight 213 kb
Images response weight 1189 kb
JS response weight 1792 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Avoid landing page redirects for the following chain of redirected URLs
http://wish.com/
http://www.wish.com/
https://www.wish.com/
Cache (desktop) by setting expiry date for
https://main.cdn.wish.com/2ee778dacb8e/build-js-en/logged_out_feed.js
https://main.cdn.wish.com/2ee778dacb8e/css/app_specific_css_wish.css
https://main.cdn.wish.com/2ee778dacb8e/css/base_web.css
Cache (mobile) by setting expiry date for
https://main.cdn.wish.com/2ee778dacb8e/build-js-en/chanel/msite/page/MobileFeedPage.js
https://main.cdn.wish.com/2ee778dacb8e/build-js-en/lib/MobileWebsiteCore.min.js
https://main.cdn.wish.com/2ee778dacb8e/css/en.css
Optimize image files (desktop)
https://contestimg.wish.com/api/webimage/53c0fa6846188e6f059b6bf0-large.jpg?cache_buster=a2219e86667fbb68e43624163eff2b5e - 35.6KiB (38%)
https://contestimg.wish.com/api/webimage/5386f621b9ee841fe6c9b1c9-large.jpg?cache_buster=3cf718a006445af7d6c580c2e34d9238 - 35KiB (40%)
https://contestimg.wish.com/api/webimage/545793de53a6db0e94eee251-large.jpg?cache_buster=309c9678dc8f883cbffba00f86da15ca - 34.4KiB (43%)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 372.
  • The competing domain bershka.com has achieved a score of 451

Content

  • 195 Words / phrases were found at competitor "ebay.co.uk".
  • The term wish only appears on this website and not on the websites of the competition.
  • The term help only appears on one competitor's website - giphy.com.
  • Competitor ebay.co.uk has achieved a value of 6 for the metric: "Number of referring .GOV domains (daily value)".
  • The competitor ebay.co.uk has achieved a value of 73 for the metric: "Link power of the referring domains".

Social media

  • 20% of this group of domains has a Facebook account.
  • 20% of this group of domains has a Twitter account.
  • 0% of this group of domains has a Google+ account.
  • 0% of this group of domains has a LinkedIn account.
  • 0% of this group of domains has a Youtube account.

Seo

  • The best position ever found for the competitor homedepot.com was 4 and it was found the keyword :keyword.
  • The average position in the search engine rankings for the website giphy.com is 59.
  • The competitor homedepot.com should get at least 1199820 visitors from the search engine per month.
  • The main domain has a number of expected visitor coming from the search engine of 121148 per month (traffic).
  • On average, the competitors get at least 1150094 visitors per month from the search engine.

Server

  • It would be an advantage to compress the image at the competitor homedepot.com website: http://www.homedepot.com/static/images/Image_Close.gif in order to 516B kb.
  • The entire CSS files of the competitor ebay.co.uk homepage weighs 138 kb.
  • The CSS of the main domain website accounts for6% of all data transfers.
  • The desktop version of the main domain received an Insights value of 50 for the performance.
  • The mobile website of the main domain got a score of 32/100 points for the loading times.