Mini Content Marketing comparison of websites for wiltshire.gov.uk

wiltshire.gov.uk

65%

swansea.gov.uk

60%
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hertfordshire.gov.uk

46%
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iwight.com

40%
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valeofglamorgan.gov.uk

27%
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Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric wiltshire.gov.uk swansea.gov.uk iwight.com valeofglamorgan.gov.uk hertfordshire.gov.uk
Twitter followers x x x x x
Twitter following (account is following) x x x x x
Twitter likes x x x x x
Instagram followers x x x x x
Instagram following (account is following) x x x x x
Youtube subscribers 988 x x x x
Youtube comments x x x x x
Youtube videos 312 x x x x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric wiltshire.gov.uk swansea.gov.uk iwight.com valeofglamorgan.gov.uk hertfordshire.gov.uk
Number of Referring Backlinks (Content Popularity) (day) 10,403,175 6,457,342 1,285,871 544,489 551,216
Number of Referring Domains (Content Popularity) (day) 4,415 3,795 2,403 1,952 4,209
Number of URLs found in the index (day) 345,627 1,484,969 165,669 230,292 1,884,557
Number of IPs that refer to domain (day) 2,997 2,744 1,686 1,381 2,741
Number of subnets that refer to domain (day) 2,184 2,049 1,310 1,085 2,003
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 44 44 19 11 41
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 653 940 114 91 1,813
Number of governmental and .gov - related domains that refer to domain (day) 81 52 31 51 82
Number of government and .gov - related external backlinks that link to domain (day) 179,795 2,621,968 755,953 2,838 22,155
The exact number of educational domains that refer to domain (day) 5 9 1 x 4
Number of Backlinks from .EDU Domains (Content Popularity) (day) 6 16 1 x 13
The exact number of government domains that refer to domain (day) 1 1 1 x x
The exact number of government links that refer to domain (day) 1 1 1 x x
Average number of outgoing links to unique domains for that domain (day) 1 2 1 1 5
The number of outgoing links for this domain (day) 1 3 1 1 7
Average number of internal links for domain (day) 33 55 7 15 31
Link Strength of Referring Domains (Content Popularity) (day) 49 48 43 43 48
Authority of Referring Domains (Content Popularity) (day) 56 55 35 50 54
TrustMetric value for domain (day) - Majestic metric 56 55 35 50 54

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 2285.
  • The competing domain hertfordshire.gov.uk has achieved a score of 1618

Content

  • 143 words or phrases (two word combinations) were found on the main domain.
  • The term wiltshire only appears on this website and not on the websites of the competition.
  • Competitor hertfordshire.gov.uk has achieved a value of 4 for the metric: "Number of referring .EDU domains (daily value)".
  • Competitor valeofglamorgan.gov.uk has reached a value of 1 for the metric: "Number of outgoing links".
  • The value achieved for the metric: "Number of outgoing links" is 1 .

Social media

  • The main domain has a YouTube account.
  • 100% of this group of domains has a Facebook account.
  • 100% of this group of domains has a Twitter account.
  • 0% of this group of domains has a LinkedIn account.
  • 40% of this group of domains has a Youtube account.

Seo

  • This free report has been updated for the competitor valeofglamorgan.gov.uk on 2019-12-28.
  • The average position in the search engine rankings for the website swansea.gov.uk is 54.
  • The competitor valeofglamorgan.gov.uk should get at least 0 visitors from the search engine per month.
  • The URL http://www.wiltshire.gov.uk/schools-term-calendar occurs most frequently in the search engine results.
  • On average, the competitors get at least 1194 visitors per month from the search engine.

Server

  • The competitor swansea.gov.uk website could compress the JS file http://df3afthv6z8r.cloudfront.net/js10/socitm-newintro.min.js?v=4.9.2 and save 1.2KiB kb (12%).
  • The competitor's swansea.gov.uk meta title is: Swansea - Residents .
  • The number of Javascript resources (on the homepage of the competitor swansea.gov.uk) is 39 .
  • The entire HTML files of the competitor swansea.gov.uk homepage weighs 120 kb.
  • The version for smartphones and tablets of the competitor swansea.gov.uk has achieved 95 points for user-experience (how user-friendly a website is).