Mini Content Marketing comparison of websites for whsmith.co.uk

issuu.com

75%
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whsmith.co.uk

43%

staples.com

42%
Change competitor

papersource.com

28%
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booktopia.com.au

25%
Change competitor

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric whsmith.co.uk issuu.com papersource.com staples.com booktopia.com.au
Twitter followers x x x x x
Twitter following (account is following) x x x x x
Twitter likes x x x x x
Instagram followers x x x x x
Instagram following (account is following) x x x x x
Youtube subscribers 8390 x x x x
Youtube comments x x x x x
Youtube videos 773 x x x x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric whsmith.co.uk issuu.com papersource.com staples.com booktopia.com.au
Number of Referring Backlinks (Content Popularity) (day) 1,681,130 599,643,102 943,009 4,237,626 1,801,382
Number of Referring Domains (Content Popularity) (day) 12,424 605,730 9,721 32,229 12,727
Number of URLs found in the index (day) 8,210,823 12,983,246 416,576 3,053,292 4,332,691
Number of IPs that refer to domain (day) 8,525 280,919 6,100 22,273 8,477
Number of subnets that refer to domain (day) 5,831 108,322 4,178 14,369 5,166
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 223 6,149 22 298 95
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 748 10,760,347 133 1,912 1,148
Number of governmental and .gov - related domains that refer to domain (day) 19 2,383 x 66 11
Number of government and .gov - related external backlinks that link to domain (day) 71 2,429,018 x 266 58
The exact number of educational domains that refer to domain (day) 81 2,166 22 282 11
Number of Backlinks from .EDU Domains (Content Popularity) (day) 226 3,276,166 133 1,870 31
The exact number of government domains that refer to domain (day) x 470 x 65 1
The exact number of government links that refer to domain (day) x 185,162 x 264 2
Average number of outgoing links to unique domains for that domain (day) 9 0 2 10 4
The number of outgoing links for this domain (day) 9 0 2 20 4
Average number of internal links for domain (day) 280 11 182 363 187
Link Strength of Referring Domains (Content Popularity) (day) 55 76 53 54 56
Authority of Referring Domains (Content Popularity) (day) 57 82 61 73 53
TrustMetric value for domain (day) - Majestic metric 57 82 61 73 53

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Books, stationery, gifts and much more | WHSmith
Desktop speed score 57
Mobile speed score 65
Mobile usability score 96
Number of all page resources 104
Number of static page resources 57
Number of JS page resources 31
Number of styles (CSS) page resources 4
Total request weight 16 kb
HTML response weight 74 kb
CSS response weight 93 kb
Images response weight 705 kb
JS response weight 1477 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Avoid landing page redirects for the following chain of redirected URLs
http://whsmith.co.uk/
http://www.whsmith.co.uk/
https://www.whsmith.co.uk/
Cache (desktop) by setting expiry date for
https://t.contentsquare.net/uxa/eb3aa3fce7fdb.js
https://www.googletagmanager.com/gtm.js?id=GTM-VLWGP
https://connect.facebook.net/en_US/fbevents.js
Cache (mobile) by setting expiry date for
https://cdn.mobify.com/sites/whsmith-smartphone/production/adaptive.min.js
https://cdn.mobify.com/sites/whsmith-smartphone/production/js/ui.min.js?c9e18acd
https://t.contentsquare.net/uxa/eb3aa3fce7fdb.js
Minify your CSS files (desktop)
https://www.whsmith.co.uk/pws/client/style/client.css - 1.5KiB (27%)
Minify HTML files (desktop)
https://www.whsmith.co.uk/ - 1.5KiB (11%)
Minify HTML files (mobile)
https://www.whsmith.co.uk/ - 1.5KiB (11%)
Minify JavaScript files (desktop)
https://www.whsmith.co.uk/pws/client/javascript/client.js - 638B (11%)
Minify JavaScript files (mobile)
https://www.whsmith.co.uk/pws/client/javascript/client.js - 638B (11%)
Optimize image files (desktop)
https://btmedia.whsmith.co.uk/pws/client/images/hero_banners/topbanner_Cookery-Offer-v2.jpg - 107.4KiB (63%)
https://btmedia.whsmith.co.uk/pws/client/images/man/Signed-Edition-October_feature.jpg - 50.4KiB (66%)
https://btmedia.whsmith.co.uk/pws/client/images/nav/2x1-Magazines.jpg - 39.1KiB (69%)
The page content is too wide for the viewport, forcing the user to scroll horizontally. (mobile)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 1727.
  • The competing domain issuu.com has achieved a score of 3017

Content

  • The word or combination of words with the worst "Count on Page" result on the competitors website is flash thrive (based first 10 subpages of the domain under investigation).
  • The achieved value for the metric: "Number of referring domains from different IP C blocks" is 5831 .
  • The achieved value for the metric: "Average number of outbound links to different domains" is 9 .
  • The value achieved for the metric: "Authority of the referring domains" is 57 .
  • The achieved value for the metric: "Trustmetric value for this domain - majestic metric" is 57 .

Social media

  • The main domain has a Google+ account.
  • The domain booktopia.com.au has a Google+ account.
  • 80% of this group of domains has a Facebook account.
  • 60% of this group of domains has a Google+ account.
  • The number of instagram posts on the competitor issuu.com instagram account is 2503 (since the last update).

Seo

  • Of all the URLs found in the domain papersource.com, "https://www.papersource.com/stationery" is the most frequently found URL in the search results.
  • The average position in the search engine rankings for the website booktopia.com.au is 73.
  • The competitor staples.com should get at least 42376 visitors from the search engine per month.
  • The search engine rankings update for the main domain took place on 2020-02-02.
  • The number of visitors from the search engine to the main domain is 47386 per month.

Server

  • The main domain size of the website should reach 328,000 pages.
  • AJavascript on the competitor papersource.com hold 55% of all data transfers.
  • When the homepage of the main domain is loaded once, 104 objects are downloaded (files, JS scripts, etc.).
  • The entire HTML files of the main domain homepage weighs 74 kb.
  • Graphic files (on the homepage of the main domain) have a size of 705 kb.