Mini Content Marketing comparison of websites for wenger-knife.ch

wenger-knife.ch

100%

Other competitor

Define competitor

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric wenger-knife.ch
Twitter followers x
Twitter following (account is following) x
Twitter likes x
Instagram followers 186290
Instagram following (account is following) 312
Youtube subscribers x
Youtube comments x
Youtube videos x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric wenger-knife.ch
Number of Referring Backlinks (Content Popularity) (day) x
Number of Referring Domains (Content Popularity) (day) x
Number of URLs found in the index (day) x
Number of IPs that refer to domain (day) x
Number of subnets that refer to domain (day) x
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) x
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) x
Number of governmental and .gov - related domains that refer to domain (day) x
Number of government and .gov - related external backlinks that link to domain (day) x
The exact number of educational domains that refer to domain (day) x
Number of Backlinks from .EDU Domains (Content Popularity) (day) x
The exact number of government domains that refer to domain (day) x
The exact number of government links that refer to domain (day) x
Average number of outgoing links to unique domains for that domain (day) x
The number of outgoing links for this domain (day) x
Average number of internal links for domain (day) x
Link Strength of Referring Domains (Content Popularity) (day) x
Authority of Referring Domains (Content Popularity) (day) x
TrustMetric value for domain (day) - Majestic metric x

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Victorinox Schweizer Taschenmesser ++ online bestellen ++
Desktop speed score 73
Mobile speed score 48
Mobile usability score 99
Number of all page resources 126
Number of static page resources 72
Number of JS page resources 30
Number of styles (CSS) page resources 4
Total request weight 29 kb
HTML response weight 230 kb
CSS response weight 406 kb
Images response weight 2485 kb
JS response weight 2314 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Avoid landing page redirects for the following chain of redirected URLs
http://wenger-knife.ch/
https://www.victorinox.com/ch/c/SAK
https://www.victorinox.com/ch/de/Produkte/Schweizer-Taschenmesser/c/SAK
Cache (desktop) by setting expiry date for
https://assets-static.victorinox.com/css/extra.css
https://photorankstatics-a.akamaihd.net/static/frontend/assets/olapic/olapic-icons.woff
https://static.hotjar.com/c/hotjar-412200.js?sv=5
Cache (mobile) by setting expiry date for
https://assets-static.victorinox.com/css/extra.css
https://photorankstatics-a.akamaihd.net/static/frontend/assets/olapic/olapic-icons.woff
https://static.hotjar.com/c/hotjar-412200.js?sv=5
Speed up server response time
Response time in 0.50 seconds
Minify your CSS files (desktop)
https://assets-static.victorinox.com/css/extra.css - 653B (50%)
Minify your CSS files (mobile)
https://assets-static.victorinox.com/css/extra.css - 653B (50%)
Minify JavaScript files (desktop)
https://photorankapi-a.akamaihd.net/categories/1236853/media/recent?auth_token=7e980cf3be7e5806ee23b806f0762c8dcab973ff72482bbaada4ee2a58582436&version=v2.2&wrap_responses=1&count=10 - 1.4KiB (11%)
https://connect.facebook.net/en_US/fbds.js - 695B (33%)
Minify JavaScript files (mobile)
https://photorankapi-a.akamaihd.net/categories/1236853/media/recent?auth_token=7e980cf3be7e5806ee23b806f0762c8dcab973ff72482bbaada4ee2a58582436&version=v2.2&wrap_responses=1&count=10 - 1.4KiB (11%)
https://connect.facebook.net/en_US/fbds.js - 695B (33%)
Optimize image files (desktop)
https://assets.victorinox.com/medias/?context=bWFzdGVyfHNha3w3NTc3MnxpbWFnZS9qcGVnfGhmYS9oYjUvODc5OTM3Mzg1MjcwMi5qcGd8ZDg1YzA4MTBiOWY4OGYyY2U5ZTY0NTlmMjZjZmI4MmFlMWZlZWY0MTZlNDMyNDk1NmU0YTc4NWYxYmY4ZjBhYQ - 10.7KiB (15%)
https://assets.victorinox.com/medias/?context=bWFzdGVyfG5hdmlnYXRpb25fY2FycGV0fDYyNTgwfGltYWdlL2pwZWd8aDE2L2g0YS84Nzk3MzY5NDY2OTEwLmpwZ3xhMzVmZGRhMmFkMWU0NzVhYjRlYjk0NmZlYTQyMmY5MTQyYjFhMjJkYmI3ZGY3ZTJkOTcwY2U3ZjE1MWRlYzYw - 7.7KiB (13%)
https://assets.victorinox.com/medias/?context=bWFzdGVyfG5hdmlnYXRpb25fY2FycGV0fDM4MzgzfGltYWdlL2pwZWd8aGIyL2gyZC84Nzk3MzczMjM1MjMwLmpwZ3w1NDczYTkyOTI2MGNiODU0ODI5ZDZkMGNjZmVkYTRmNmI3YTNjN2Y5MTNhN2M4NTQ0OGQ2MDFjY2Y3YmQwYWI2 - 5.6KiB (15%)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 1050.

Content

  • The most common term on the website is allgemeine geschäftsbedingungen
  • For the popular word allgemeine geschäftsbedingungen, this would be a similar word combination:
  • The word or combination of words with the worst "Count on Page" result is shop neuheiten (based first 10 subpages of the domain under investigation).
  • 254 words or phrases (two word combinations) were found on the main domain.
  • The term allgemeine geschäftsbedingungen only appears on this website and not on the websites of the competition.

Social media

  • 100% of this group of domains has a Twitter account.
  • 0% of this group of domains has a Google+ account.
  • 0% of this group of domains has a LinkedIn account.
  • 0% of this group of domains has a Youtube account.
  • The number of Twitter Following for the main domain is 185 (since the last update).

Server

  • The CSS of the main domain website accounts for7% of all data transfers.
  • Static objects of the main domain are numerous and https://assets-static.victorinox.com/css/extra.css, https://photorankstatics-a.akamaihd.net/static/frontend/assets/olapic/olapic-icons.woff, https://static.hotjar.com/c/hotjar-412200.js?sv=5, https://assets.victorinox.com/_ui/shared/js/analyticsmediator.js?151558 could have information about their expiry date and be loaded from the cache of the browser.
  • The CSS file on the main domain https://assets-static.victorinox.com/css/extra.css could be compressed to save 50% - 653B kb.
  • When the homepage of the main domain is loaded once, 126 objects are downloaded (files, JS scripts, etc.).
  • Some links and buttons are too small and can cause problems for website visitors of the main domain.