Mini
Content Marketing comparison of websites for waxmann.com
berufsberatung.ch
transcript-verlag.de
waxmann.com
Other competitor
Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
SEO: Number of expected visitors from the search engine
Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.
Social media statistics
Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).
This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
| Metric | waxmann.com | berufsberatung.ch | transcript-verlag.de | |
|---|---|---|---|---|
Facebook
|
Facebook fans | x | x | x |
Twitter
|
Tweets | x | x | x |
| Twitter followers | x | x | x | |
| Twitter following (account is following) | x | x | x | |
| Twitter likes | x | x | x | |
Instagram
|
Instagram posts | x | x | x |
| Instagram followers | x | x | x | |
| Instagram following (account is following) | x | x | x | |
Youtube
|
Youtube views | x | x | x |
| Youtube subscribers | x | x | x | |
| Youtube comments | x | x | x | |
| Youtube videos | x | x | x |
Number of referring external websites - an important source of visitors
Number of backlinks and other important metrics
| Metric | waxmann.com | berufsberatung.ch | transcript-verlag.de |
|---|---|---|---|
| Number of Referring Backlinks (Content Popularity) (day) | 56,807 | 3,028,637 | 114,622 |
| Number of Referring Domains (Content Popularity) (day) | 1,984 | 3,980 | 4,731 |
| Number of URLs found in the index (day) | 616,530 | 435,439 | 451,547 |
| Number of IPs that refer to domain (day) | 1,592 | 2,365 | 3,414 |
| Number of subnets that refer to domain (day) | 1,182 | 1,495 | 2,246 |
| Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) | 84 | 5 | 157 |
| Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) | 551 | 38 | 1,321 |
| Number of governmental and .gov - related domains that refer to domain (day) | x | 1 | 1 |
| Number of government and .gov - related external backlinks that link to domain (day) | x | 5 | 1 |
| The exact number of educational domains that refer to domain (day) | 20 | 2 | 42 |
| Number of Backlinks from .EDU Domains (Content Popularity) (day) | 93 | 6 | 334 |
| The exact number of government domains that refer to domain (day) | x | x | x |
| The exact number of government links that refer to domain (day) | x | x | x |
| Average number of outgoing links to unique domains for that domain (day) | 1 | 2 | 3 |
| The number of outgoing links for this domain (day) | 1 | 2 | 3 |
| Average number of internal links for domain (day) | 102 | 86 | 121 |
| Link Strength of Referring Domains (Content Popularity) (day) | 39 | 55 | 48 |
| Authority of Referring Domains (Content Popularity) (day) | 45 | 57 | 31 |
| TrustMetric value for domain (day) - Majestic metric | 45 | 57 | 31 |
Keywords research
Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.
Usability scores
User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.
| Page title Waxmann Verlag GmbH: Home |
|
| Desktop speed score | 15 |
|---|---|
| Mobile speed score | 21 |
| Mobile usability score | 97 |
| Number of all page resources | 68 |
| Number of static page resources | 49 |
| Number of JS page resources | 10 |
| Number of styles (CSS) page resources | 4 |
| Total request weight | 5 kb |
| HTML response weight | 127 kb |
| CSS response weight | 182 kb |
| Images response weight | 3381 kb |
| JS response weight | 312 kb |
Usability - optimization suggestions
Selected advices to optimize loading times.
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Avoid landing page redirects for the following chain of redirected URLs http://waxmann.com/
https://waxmann.com/
https://www.waxmann.com/
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Cache (desktop) by setting expiry date for https://www.waxmann.com/fileadmin/media/act_book/3232titel.jpg
https://www.waxmann.com/fileadmin/media/cover/2701gross.jpg
https://www.waxmann.com/fileadmin/media/cover/3019gross.jpg
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Cache (mobile) by setting expiry date for https://www.waxmann.com/fileadmin/media/act_book/3232titel.jpg
https://www.waxmann.com/fileadmin/media/cover/2701gross.jpg
https://www.waxmann.com/fileadmin/media/cover/3019gross.jpg
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Speed up server response time
Response time in 0.20 seconds
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Minify your CSS files (desktop) https://www.waxmann.com/typo3temp/Assets/6989e9cd68.css?1455673233 - 2.4KiB (24%)
https://www.waxmann.com/typo3conf/ext/bootstrap_grids/Resources/Public/Flexslider2/flexslider.css?1444725609 - 1.1KiB (23%)
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Minify your CSS files (mobile) https://www.waxmann.com/typo3temp/Assets/6989e9cd68.css?1455673233 - 2.4KiB (24%)
https://www.waxmann.com/typo3conf/ext/bootstrap_grids/Resources/Public/Flexslider2/flexslider.css?1444725609 - 1.1KiB (23%)
|
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Minify HTML files (desktop) https://www.waxmann.com/ - 31.6KiB (26%)
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Minify HTML files (mobile) https://www.waxmann.com/ - 31.6KiB (26%)
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Minify JavaScript files (desktop) https://www.waxmann.com/fileadmin/templates/js/jquery.datetimepicker.js?1444207460 - 11.4KiB (21%)
https://www.waxmann.com/fileadmin/templates/js/cookies.js - 2.7KiB (71%)
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Minify JavaScript files (mobile) https://www.waxmann.com/fileadmin/templates/js/jquery.datetimepicker.js?1444207460 - 11.4KiB (21%)
https://www.waxmann.com/fileadmin/templates/js/cookies.js - 2.7KiB (71%)
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Optimize image files (desktop) https://www.waxmann.com/fileadmin/media/cover/3678gross.jpg - 152.5KiB (96%)
https://www.waxmann.com/fileadmin/media/cover/2701gross.jpg - 142.7KiB (96%)
https://www.waxmann.com/fileadmin/media/cover/3609gross.jpg - 129.9KiB (95%)
|
| Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile) |
Summary of some information about this domain and its competition
Main
- Die Domain achieved a Score of 502.
- The competing domain transcript-verlag.de has achieved a score of 1065
Content
- The word or combination of words with the lowest median result regarding the frequency on the competitors website is politics policy (based on first 10 subpages of examined domain).
- The word or combination of words with the best median result regarding the frequency is isbn (based on first 10 subpages of examined domain).
- Competitor berufsberatung.ch has reached a value of 3980 for the metric: "Number of referring domains (daily value)".
- Competitor berufsberatung.ch has achieved a value of 5 for the metric: "Number of referring .EDU and .EDU-like domains (daily value)".
- The competitor berufsberatung.ch has achieved a value of 1 for the metric: "Number of referring .GOV and .GOV - similar domains (daily value)".
Social media
- On Facebook the main domain was categorized as "Publisher".
- 100% of this group of domains has a Facebook account.
- 33% of this group of domains has a Instagram account.
- The number of Twitter tweets belonging to the competitor transcript-verlag.de tweet account is 4669 (since the last update).
- The number of Instagram Following for the competitor transcript-verlag.de instagram account is 261 (since the last update).
Seo
- The competitors (transcript-verlag.de) best performing keyword is experimentieren and it was found on the position 5
- The competitor berufsberatung.ch should get at least 5553206 visitors from the search engine per month.
- The main domain's best performing keyword is bildungswelt and it was found on the position 9
- From this group of websites, the domain berufsberatung.ch has the best average position among in search engine rankings.
- The competing websites have an average search engine position of 2888491 in our rankings.
Server
- On the homepage, belonging to berufsberatung.ch 3 CSS files can be identified.
- The entire CSS files of the competitor berufsberatung.ch homepage weighs 807 kb.
- The CSS of the main domain website accounts for5% of all data transfers.
- It would be an advantage to compress the image at the main domain: https://www.waxmann.com/fileadmin/media/cover/3621gross.jpg in order to 71.1KiB kb.
- When the homepage of the main domain is loaded once, 68 objects are downloaded (files, JS scripts, etc.).