Mini
Content Marketing comparison of websites for waitrose.com
waitrose.com
Other competitor
Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
SEO: Number of expected visitors from the search engine
Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.
Social media statistics
Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).
This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
| Metric | waitrose.com | |
|---|---|---|
Facebook
|
Facebook fans | x |
Twitter
|
Tweets | x |
| Twitter followers | x | |
| Twitter following (account is following) | x | |
| Twitter likes | x | |
Instagram
|
Instagram posts | x |
| Instagram followers | x | |
| Instagram following (account is following) | x | |
Youtube
|
Youtube views | x |
| Youtube subscribers | x | |
| Youtube comments | x | |
| Youtube videos | x |
Number of referring external websites - an important source of visitors
Number of backlinks and other important metrics
| Metric | waitrose.com |
|---|---|
| Number of Referring Backlinks (Content Popularity) (day) | 4,104,599 |
| Number of Referring Domains (Content Popularity) (day) | 16,352 |
| Number of URLs found in the index (day) | 480,543 |
| Number of IPs that refer to domain (day) | 11,031 |
| Number of subnets that refer to domain (day) | 7,303 |
| Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) | 91 |
| Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) | 517 |
| Number of governmental and .gov - related domains that refer to domain (day) | 59 |
| Number of government and .gov - related external backlinks that link to domain (day) | 465 |
| The exact number of educational domains that refer to domain (day) | 24 |
| Number of Backlinks from .EDU Domains (Content Popularity) (day) | 41 |
| The exact number of government domains that refer to domain (day) | 2 |
| The exact number of government links that refer to domain (day) | 9 |
| Average number of outgoing links to unique domains for that domain (day) | 11 |
| The number of outgoing links for this domain (day) | 14 |
| Average number of internal links for domain (day) | 18 |
| Link Strength of Referring Domains (Content Popularity) (day) | 52 |
| Authority of Referring Domains (Content Popularity) (day) | 62 |
| TrustMetric value for domain (day) - Majestic metric | 62 |
Keywords research
Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.
Usability scores
User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.
| Page title Waitrose - Online Grocery Shopping | Free Delivery | Recipes | Wine | Party Food |
|
| Desktop speed score | 53 |
|---|---|
| Mobile speed score | 45 |
| Mobile usability score | 68 |
| Number of all page resources | 141 |
| Number of static page resources | 73 |
| Number of JS page resources | 32 |
| Number of styles (CSS) page resources | 6 |
| Total request weight | 34 kb |
| HTML response weight | 397 kb |
| CSS response weight | 806 kb |
| Images response weight | 1760 kb |
| JS response weight | 4779 kb |
Usability - optimization suggestions
Selected advices to optimize loading times.
|
Cache (desktop) by setting expiry date for http://cdn.appdynamics.com/adrum-ext.0cb09c7f88688e75af157693cb56e5b6.js
http://public.edigitalresearch.com/fs/fs/FSM-vi42-569805980/f/FSF-vi42-937286135/waitrosesurveycode.js
https://cp.impdesk.com/smartpix/v1.js
|
|
Cache (mobile) by setting expiry date for http://cdn.appdynamics.com/adrum-ext.0cb09c7f88688e75af157693cb56e5b6.js
http://public.edigitalresearch.com/fs/fs/FSM-vi42-569805980/f/FSF-vi42-937286135/waitrosesurveycode.js
https://cp.impdesk.com/smartpix/v1.js
|
|
Minify JavaScript files (desktop) http://d3tjaysgumg9lf.cloudfront.net/static/version6/js/s_code.js - 3.3KiB (14%)
|
|
Minify JavaScript files (mobile) http://d3tjaysgumg9lf.cloudfront.net/static/version6/js/s_code.js - 3.3KiB (14%)
|
|
Optimize image files (desktop) http://d1v30bmd12dhid.cloudfront.net/static/version6/content/dam/waitrose/homepage/Carousels/carousel-1-icecream.jpg - 91.7KiB (48%)
https://cdn-waitrose.amplience.com/waitrose/images/carousel-1-icecream.jpg - 91.7KiB (48%)
http://d1v30bmd12dhid.cloudfront.net/static/version6/content/waitrose/en/home/_jcr_content/par_homepage/waitroselinkedimage.img.jpg/1500452060554.jpg - 86.9KiB (51%)
|
| Some texts on your page renders in a way that may be difficult for some of your visitors to read. (mobile) |
|
Configure a viewport for mobile page, ex.
<meta name="viewport" content="width=device-width, initial-scale=1">
|
| Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile) |
Summary of some information about this domain and its competition
Main
- Die Domain achieved a Score of 1170.
Social media
- 0% of this group of domains has a Facebook account.
- 0% of this group of domains has a Twitter account.
- 0% of this group of domains has a Instagram account.
- 0% of this group of domains has a LinkedIn account.
- 0% of this group of domains has a Youtube account.
Seo
- The URL http://www.waitrose.com/home/recipes.html occurs most frequently in the search engine results.
- The search engine rankings update for the main domain took place on 2019-04-16.
- The best position ever found for the main domain was 14 and it was found the keyword :keyword.
- In the search engine rankings above, the average position of the main domain is: 62.
- The main domain has a number of expected visitor coming from the search engine of 55 per month (traffic).
Server
- The main domain website could compress the JS file http://d3tjaysgumg9lf.cloudfront.net/static/version6/js/s_code.js and save 3.3KiB kb (14%).
- It would be an advantage to compress the image at the main domain: https://cdn-waitrose.amplience.com/waitrose/indicator.png in order to 941B kb.
- On the homepage of the main domain 6 CSS files can be identified.
- The total amount of the website requests on the main domain was calculated at 34 kb.
- The HTML script of the main domain weighs 4779 kb.