Mini
Content Marketing comparison of websites for vrshop.ch
zara.com
hm.com
changemaker.ch
vrshop.ch
Other competitor
Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
SEO: Number of expected visitors from the search engine
Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.
Social media statistics
Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).
This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
| Metric | vrshop.ch | changemaker.ch | hm.com | zara.com | |
|---|---|---|---|---|---|
Facebook
|
Facebook fans | x | x | x | x |
Twitter
|
Tweets | x | x | x | x |
| Twitter followers | x | x | x | x | |
| Twitter following (account is following) | x | x | x | x | |
| Twitter likes | x | x | x | x | |
Instagram
|
Instagram posts | x | x | x | x |
| Instagram followers | x | x | x | x | |
| Instagram following (account is following) | x | x | x | x | |
Youtube
|
Youtube views | x | x | 232545179 | 62554142 |
| Youtube subscribers | x | x | 452000 | 118000 | |
| Youtube comments | x | x | x | x | |
| Youtube videos | x | x | 653 | 235 |
Number of referring external websites - an important source of visitors
Number of backlinks and other important metrics
| Metric | vrshop.ch | changemaker.ch | hm.com | zara.com |
|---|---|---|---|---|
| Number of Referring Backlinks (Content Popularity) (day) | 4,891 | 4,853 | 24,104,438 | 5,304,933 |
| Number of Referring Domains (Content Popularity) (day) | 45 | 331 | 88,698 | 57,792 |
| Number of URLs found in the index (day) | 25,950 | 6,169 | 4,094,970 | 4,813,668 |
| Number of IPs that refer to domain (day) | 39 | 273 | 50,106 | 32,996 |
| Number of subnets that refer to domain (day) | 35 | 235 | 27,360 | 18,830 |
| Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) | x | x | 169 | 65 |
| Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) | x | x | 23,103 | 297 |
| Number of governmental and .gov - related domains that refer to domain (day) | x | x | 32 | 10 |
| Number of government and .gov - related external backlinks that link to domain (day) | x | x | 91 | 23 |
| The exact number of educational domains that refer to domain (day) | x | x | 96 | 35 |
| Number of Backlinks from .EDU Domains (Content Popularity) (day) | x | x | 483 | 102 |
| The exact number of government domains that refer to domain (day) | x | x | 8 | 3 |
| The exact number of government links that refer to domain (day) | x | x | 20 | 3 |
| Average number of outgoing links to unique domains for that domain (day) | 1 | 3 | 5 | 5 |
| The number of outgoing links for this domain (day) | 1 | 3 | 6 | 12 |
| Average number of internal links for domain (day) | 115 | 132 | 269 | 497 |
| Link Strength of Referring Domains (Content Popularity) (day) | 32 | 26 | 63 | 47 |
| Authority of Referring Domains (Content Popularity) (day) | 13 | 11 | 81 | 62 |
| TrustMetric value for domain (day) - Majestic metric | 13 | 11 | 81 | 62 |
Keywords research
Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.
Usability scores
User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.
| Page title vR Shop |
|
| Desktop speed score | 63 |
|---|---|
| Mobile speed score | 55 |
| Mobile usability score | 67 |
| Number of all page resources | 72 |
| Number of static page resources | 67 |
| Number of JS page resources | 24 |
| Number of styles (CSS) page resources | 9 |
| Total request weight | 7 kb |
| HTML response weight | 59 kb |
| CSS response weight | 112 kb |
| Images response weight | 669 kb |
| JS response weight | 1534 kb |
Usability - optimization suggestions
Selected advices to optimize loading times.
|
Cache (desktop) by setting expiry date for http://www.vrshop.ch/js/lib/ccard.js
http://www.vrshop.ch/js/mage/cookies.js
http://www.vrshop.ch/js/mage/translate.js
|
|
Cache (mobile) by setting expiry date for http://www.vrshop.ch/js/lib/ccard.js
http://www.vrshop.ch/js/mage/cookies.js
http://www.vrshop.ch/js/mage/translate.js
|
|
Speed up server response time
Response time in 1.1 seconds
|
|
Minify your CSS files (desktop) http://www.vrshop.ch/skin/frontend/gravdept/acumen/css/base.min.css - 3.3KiB (24%)
http://www.vrshop.ch/skin/frontend/gravdept/acumen/css/anythingslider.css - 625B (50%)
|
|
Minify your CSS files (mobile) http://www.vrshop.ch/skin/frontend/gravdept/acumen/css/base.min.css - 3.3KiB (24%)
http://www.vrshop.ch/skin/frontend/gravdept/acumen/css/anythingslider.css - 625B (50%)
|
|
Minify JavaScript files (desktop) http://www.vrshop.ch/js/prototype/prototype.js - 5.6KiB (16%)
http://www.vrshop.ch/js/prototype/validation.js - 2.2KiB (27%)
http://www.vrshop.ch/js/varien/js.js - 2.1KiB (35%)
|
|
Minify JavaScript files (mobile) http://www.vrshop.ch/js/prototype/prototype.js - 5.6KiB (16%)
http://www.vrshop.ch/js/prototype/validation.js - 2.2KiB (27%)
http://www.vrshop.ch/js/varien/js.js - 2.1KiB (35%)
|
|
Optimize image files (desktop) http://www.vrshop.ch/media/wysiwyg/vrshop_slideshow/Banner_slide_schkalender.jpg - 28.2KiB (31%)
http://www.vrshop.ch/media/wysiwyg/vrshop_slideshow/lara_gratulation1.jpg - 25.2KiB (30%)
http://www.vrshop.ch/media/wysiwyg/vrshop_slideshow/SLIDE_SHOP_kiosk.jpg - 18.6KiB (30%)
|
| Some texts on your page renders in a way that may be difficult for some of your visitors to read. (mobile) |
|
Configure a viewport for mobile page, ex.
<meta name="viewport" content="width=device-width, initial-scale=1">
|
| The page content is too wide for the viewport, forcing the user to scroll horizontally. (mobile) |
| Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile) |
Summary of some information about this domain and its competition
Main
- Die Domain achieved a Score of 897.
- The competing domain hm.com has achieved a score of 1448
Content
- The word or combination of words with the best median result regarding the frequency on the competitors website is hmxme (based on first 10 subpages of examined domain).
- The term that appears on all competitors websites, but not on the website of the main domain, is kissen.
- The value achieved for the metric: "Number of outgoing links" is 1 .
- Competitor zara.com has achieved a value of 16 for the metric: "Number of incoming backlinks from .GOV and .GOV - like domains (daily value)".
- Competitor zara.com has achieved a value of 34 for the metric: "Number of referring .EDU domains (daily value)".
Social media
- The domain hm.com has a Twitter account.
- The domain hm.com has a YouTube account.
- The domain hm.com has a Google+ account.
- alerts-new.social_media.competitor_fans_currently_FACEBOOK.0
- The competitor hm.com has created 486 youtube videos.
Seo
- The data of the search engine results was updated on the 2020-02-13 for the domain changemaker.ch.
- The competitors (changemaker.ch) best performing keyword is produkte and it was found on the position 3
- In the search engine rankings below, the average position for the competitor hm.com is: 40.
- The URL http://www.vrshop.ch/swiss-made/vonroll.html is the most common search engine result in our search engine rankings
- The average position in the search engine rankings for the main domain is 59.
Server
- The main domain size of the website should reach 3,490 pages.
- Static objects of the competitor zara.com are numerous and https://c.go-mpulse.net/boomerang/config.js?key=KAZLT-VPAY6-9BKL5-JEPJR-ULDBV&d=www.zara.com&t=5000133&v=1.435.1487783301&if=&sl=0&si=5cuy0zm0ydhg2e29-NaN&plugins=ConfigOverride,PageParams,AutoXHR,SPA,Angular,Backbone,Ember,History,RT,CrossDomain,BW,NavigationTiming,ResourceTiming,Memory,CACHE_RELOAD,Errors,TPAnalytics,LOGN, https://www.google-analytics.com/plugins/ua/ec.js, https://www.google-analytics.com/analytics.js could have information about their expiry date and be loaded from the cache of the browser.
- The desktop version of the website hm.com had 76 points scored at Google Insights.
- Due to the font size being smaller than optimal, some texts on the main domain website may appear illegible to visitors on the mobile device.
- The compression of the HTML together with INLINE CSS and JS enables the competitor hm.com website to save 370B kb each time the page is loaded.